Pharma Marketing Network

MARCH 18, 2025

Brand Authority: By appearing at the top of search engine results, pharmaceutical companies increase brand credibility among HCPs. Conversion Rate: Tracks how many users complete a desired action, such as signing up for a webinar or downloading whitepapers. Offer incentives like exclusive research reports or webinar invites.

Pharmaceutical Companies 52

Pharmaceutical Companies Pharmaceutical Companies Documentation Labelling 52

pharmaphorum

MARCH 23, 2022

This webinar will also explore: What’s next for digital healthcare communications. Large pharma vs small pharma: differences in digital strategy. Reaching stakeholders through geographical and cultural differences. About the panel.

Communication 105

Communication Pharmaceutical Companies Pharmaceutical Companies 105

Pharma Marketing Network

NOVEMBER 24, 2024

Use medical conferences, webinars, and educational content to connect with HCPs authentically. Healthcare marketing bridges the gap between pharmaceutical companies and their audience, enhancing brand awareness and trust. How can digital marketing benefit pharmaceutical companies? Building trust is vital.

Diabetes 52

Diabetes Pharmaceutical Companies Pharmaceutical Companies 52

pharmaphorum

OCTOBER 7, 2021

If there’s one take-home message about working during a pandemic, it is the enormous value that virtual events, webinars and e-learning can bring when face-to-face meetings and presentations are impossible. The main advantage of webinars and other online interactions is pretty obvious.

Communication 75

Communication Labelling Pharmaceutical Companies Pharmaceutical Companies 75

pharmaphorum

JUNE 25, 2020

COVID-19 has brought many changes to the pharmaceutical industry, among them a need to change how pharma companies engage with HCPs and transform their approach to digital channels.

Pharmaceutical Companies 52

Pharmaceutical Companies Pharmaceutical Companies 52

Pharma Marketing Network

JULY 12, 2023

Social media platforms can be a great way for pharmaceutical companies to connect with their target audience and promote their products or services. You can use LinkedIn to share news about your company, post job openings, and connect with potential customers. You can also use YouTube to host webinars and other live events.

Pharmaceutical Companies 98

Pharmaceutical Companies Pharmaceutical Companies 98

pharmaphorum

JULY 23, 2019

Overview Join our live webinar taking place on Tuesday 23rd July at 16:00 BST / 11:00 EST / 08:00 PST. How can pharmaceutical marketers capitalise on this trend and free up budget to invest in additional marketing channels? Customer journeys in pharma are changing, with important implications for the marketing supply chain.

Pharmaceutical Companies 52

Pharmaceutical Companies Pharmaceutical Companies 52

pharmaphorum

APRIL 12, 2022

In today’s competitive global market, pharmaceutical companies cannot afford to waste time or resources on strategies that do not fit patient needs or generate scripts. But how do you ensure you are making the right connections and ensuring all key stakeholders have access to tailored education around treatments?

Communication 52

Communication Pharmaceutical Companies Pharmaceutical Companies 52

Pharmaceutical Technology

OCTOBER 26, 2022

Over recent years, many pharmaceutical companies have taken up environment, social and governance (ESG) targets in order to prioritize sustainability whilst boosting their external public relations. GlobalData is the parent company of Pharmaceutical Technology. Click here to watch the full webinar.

Pharmaceutical Companies 64

Pharmaceutical Companies Pharmaceutical Companies Hospitals Drug Development 64

Pharma Marketing Network

APRIL 4, 2025

On the patient side, pharmaceutical companies have launched ambassador and mentorship programs. Patient support platforms may include features that allow users to invite others to educational webinars or support communities. This can happen via speaker programs, conferences, or digital forums.

HIPAA 52

HIPAA Pharmaceutical Companies Pharmaceutical Companies 52

pharmaphorum

MARCH 29, 2017

This puts them in a unique position in terms of being able to maximise the benefits that patients get from their medicines – however, healthcare systems and pharmaceutical companies frequently overlook this potential.

Pharmaceutical Companies 52

Pharmaceutical Companies Pharmaceutical Companies 52

pharmaphorum

NOVEMBER 8, 2021

Alongside this, virtual meetings and webinars have been offered to the point of ‘virtual fatigue’ and there has been heavy reliance on email as a means of raising awareness of all these digital activities. We are also witnessing a watershed moment for social media, with both HCPs and pharma using mainstream social platforms in higher volume.

Pharmaceutical Companies 98

Pharmaceutical Companies Pharmaceutical Companies 98

pharmaphorum

SEPTEMBER 6, 2017

But how can healthcare systems make this transition – and how do pharmaceutical companies play a role in this, while also growing their market? Across Europe, a shift towards greater prevention, earlier diagnosis and treatment is needed in order to contain the growing cost of healthcare.

Community Pharmacies 52

Community Pharmacies Pharmaceutical Companies Pharmaceutical Companies Vaccines 52

Pharma Marketing Network

JULY 27, 2023

Developing strong and meaningful relationships with Healthcare Professionals (HCPs) is vital for healthcare organizations, pharmaceutical companies, and medical device manufacturers alike. Consider organizing workshops, webinars, or conferences to share valuable medical insights, research, and developments.

Communication 98

Communication Pharmaceutical Companies Pharmaceutical Companies 98

pharmaphorum

APRIL 8, 2020

This pharmaphorum webinar will take place on 8th April and comes as the COVID-19 outbreak has exposed the challenges pharmaceutical companies face as they race to develop a coronavirus vaccine.

Vaccines 52

Vaccines Pharmaceutical Companies Pharmaceutical Companies 52

Express Pharma

MAY 18, 2024

With limited time for engagement with pharma companies and their medical representatives, more platforms to access disconnected information, HCPs often feel overwhelmed with the volume of content that is available to them. Today, HCPs seek more meaningful, personalised, and relevant engagement from pharmaceutical companies.

Pharmaceutical Companies 52

Pharmaceutical Companies Pharmaceutical Companies Communication 52

pharmaphorum

SEPTEMBER 19, 2017

This webinar brings together experts in digital marketing with case studies from a leading pharmaceutical company to keep you up to date with the latest technology and trends and provide practical advice on how to maximize your impact. What are the best ways to choose the right channels and the right content?

Pharmaceutical Companies 52

Pharmaceutical Companies Pharmaceutical Companies 52

pharmaphorum

JUNE 13, 2019

This internationally relevant webinar will provide US and European examples to illustrate the ways in which the pharmaceutical market for orphan medicines is changing and how, consequently, launch strategies must evolve.

Pharmaceutical Companies 52

Pharmaceutical Companies Pharmaceutical Companies 52

pharmaphorum

DECEMBER 3, 2019

This pharmaphorum webinar, in association with Ashfield Meetings & Events, will dive into a unique study of HCP educational and behavioural preferences towards attendance at medical congresses. National and international congresses have been identified as the primary event to attend by HCPs.

Pharmaceutical Companies 52

Pharmaceutical Companies Pharmaceutical Companies 52

pharmaphorum

OCTOBER 27, 2022

The Guidance applies to all member companies of EFPIA and IFPMA, but also acts as useful guidance for all pharmaceutical companies as to how the authorities will interpret the legislative provisions to social media channels. The Guidance applies to both product-related and therapeutic-area-related activities.

Communication 98

Communication Pharmaceutical Manufacturing Packaging Documentation 98

Pharma Marketing Network

FEBRUARY 27, 2025

Blogs, whitepapers, webinars, and infographics can help position your brand as a trusted authority. Why is digital marketing important for pharmaceutical companies? Content Marketing: Educate, Dont Just Sell Patients and HCPs are constantly searching for medical information.

HIPAA 52

HIPAA Diabetes Pharmaceutical Companies Pharmaceutical Companies 52

pharmaphorum

MARCH 17, 2020

Overview In today’s digital world it is increasingly hard for pharmaceutical companies to successfully differentiate new brands based on their target product profile alone. Instead, the key factor now is often the quality of customer engagement, which more and more healthcare professionals (HCPs) appear to value.

Pharmaceutical Companies 52

Pharmaceutical Companies Pharmaceutical Companies 52

pharmaphorum

DECEMBER 7, 2021

Two-thirds of pharma companies feel well-resourced for digital HCP engagement, with all functions (digital, marketing, commercial and medical) having received increased budget and responsibility specifically for this purpose. It isn’t all doom and gloom, though. For more information visit www.epghealth.com.

Pharmaceutical Companies 105

Pharmaceutical Companies Pharmaceutical Companies Communication 105

pharmaphorum

NOVEMBER 28, 2019

Pharmaceutical companies spend a huge amount of time and resources on creating valuable brand strategies, but when they come to life there’s often a disconnect.

Pharmaceutical Companies 52

Pharmaceutical Companies Pharmaceutical Companies 52

pharmaphorum

DECEMBER 21, 2021

In a recent webinar held by pharmaphorum, in partnership with IQVIA, a discussion was held looking at how to make academic and commercial medical research more efficient, while also looking at the opportunity of genomic data to bring benefits to patients and healthcare systems.

Drug Development 98

Drug Development Pharmaceutical Companies Pharmaceutical Companies Hospitals 98

pharmaphorum

MARCH 31, 2021

Another recent change is the timelier release of scientific information; rather than holding on to clinical trial findings until the ‘perfect’ opportunity to present them at a major congress, 2020 increasingly saw pharmaceutical companies make data public in real time. Conclusion.

Communication 98

Communication Pharmaceutical Companies Pharmaceutical Companies Vaccines 98

Viseven

AUGUST 15, 2024

In an era where medicine is rapidly becoming more personalized, why do pharmaceutical companies still struggle to effectively engage with the very individuals they aim to serve? Additionally, the COVID-19 pandemic has intensified public scrutiny of pharmaceutical companies, creating a unique opportunity to build trust with patients.

Pharmaceutical Companies 52

Pharmaceutical Companies Pharmaceutical Companies Communication Drug Development 52

pharmaphorum

MAY 10, 2022

The ecosystem is complex, the data and the science can be complex, but our communications have to be the opposite,” Amy Hutnik, EVERSANA’s general manager, professional services, said in a recent pharmaphorum webinar. You can watch the webinar in full here. About the panel.

Communication 98

Communication Prescription Filling Pharmaceutical Companies Pharmaceutical Companies 98

Viseven

MAY 15, 2023

Pharmaceutical detailing is the most time-tested marketing format in the medical content world. Old-timer sales reps should remember how pharmaceutical companies reckoned face-to-face (F2F) visits with doctors as the most effective approach to achieving their sales targets. What is Pharmaceutical Detailing?

Pharmaceutical Companies 52

Pharmaceutical Companies Pharmaceutical Companies Communication 52

pharmaphorum

NOVEMBER 13, 2020

As one of the biggest pharmaceutical companies in the world, GSK is known for its innovation and is at the forefront when it comes to digital transformation. The first step was changing their business model with a focus on building trust and creating transparency.

Online Pharmacies 124

Online Pharmacies Pharmaceutical Companies Pharmaceutical Companies 124

Viseven

JUNE 20, 2023

Through this collaboration, Viseven’s robust digital content management solutions will integrate seamlessly with SpotMe’s comprehensive event platform, enabling life sciences and pharmaceutical companies to hold high-quality events. For us, having a partner who is forward-thinking and aligned with our vision is paramount.

Communication 52

Communication Pharmaceutical Companies Pharmaceutical Companies 52

pharmaphorum

MARCH 21, 2018

What does this mean for UK pharmaceutical companies that have historically focused on providing medicines and treatments? On one hand there are calls for them to change – going beyond being simply a supplier of products and moving into the role of partner, sharing risk to drive great health outcomes.

Pharmaceutical Companies 40

Pharmaceutical Companies Pharmaceutical Companies 40

Pharma Marketing Network

OCTOBER 14, 2024

These technologies enable pharmaceutical companies to analyze vast amounts of data quickly, identify potential drug candidates, and optimize clinical trials, ultimately accelerating the time-to-market for new therapies. Partnerships and collaborations are gaining traction as innovative marketing strategies in the pharma industry.

Communication 52

Communication Pharmaceutical Companies Pharmaceutical Companies 52

pharmaphorum

FEBRUARY 16, 2021

But the worm was in the fruit, as, even in the US, pharmaceutical companies struggled to transform the market into a consumer good market model. As you can see, becoming truly customer centric is not equivalent to writing it in your values and then doing a few webinars with experts. First, the famous Next Best Action.

Health and Personal Care Stores 106

Health and Personal Care Stores Pharmaceutical Companies Pharmaceutical Companies Immunization 106

PharmaState Academy

MARCH 13, 2023

In a highly competitive and constantly evolving industry, pharmaceutical companies must be able to identify and understand the needs and preferences of their target audiences and develop tailored marketing campaigns to effectively reach them. You went to medical school with them,” – and then invite them to the webinar.

Customer Service 52

Customer Service Medical Schools Pharmaceutical Companies Pharmaceutical Companies 52

pharmaphorum

NOVEMBER 29, 2021

It can work more naturally for webinars or bigger, company meetings, but I’ve found it can present issues for smaller groups, where it’s important for everyone to feel involved and be able to contribute equally. While hybrid working is one thing; hybrid meetings are another. About the author.

Communication 98

Communication Packaging Pharmaceutical Companies Pharmaceutical Companies 98

Eye on FDA

JULY 7, 2020

The interesting thing in connection with that is that in May – in the midst of the COVID-19 pandemic – FDA held a Webinar on the “ Bad Ad” Program – a program that deputizes healthcare professionals to assess promotional communications and report potential violations to the agency.

Communication 52

Communication Documentation Labelling Pharmaceutical Companies 52