Remove Pharmaceutical Companies Remove Physician Offices Remove Vaccines
article thumbnail

Pfizer: Pharma needs a business strategy for a digital world

pharmaphorum

Its chief digital and technology officer Lidia Fonseca offered a fascinating insight into how one biggest pharmaceutical companies – and one of those most closely associated with the pandemic (alongside the likes of BioNTech, Moderna and AstraZeneca) – has been transforming itself. Digital fluency and change.