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How to use Pay Per Click Advertising to Reach HCPs in Pharma

Pharma Marketing Network

Brand Authority: By appearing at the top of search engine results, pharmaceutical companies increase brand credibility among HCPs. Conversion Rate: Tracks how many users complete a desired action, such as signing up for a webinar or downloading whitepapers. Avoiding misleading claims or unapproved off-label promotions.

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New IFPMA and EFPIA guidance on use of social media by the pharmaceutical industry

pharmaphorum

The Guidance applies to all member companies of EFPIA and IFPMA, but also acts as useful guidance for all pharmaceutical companies as to how the authorities will interpret the legislative provisions to social media channels. The Guidance applies to both product-related and therapeutic-area-related activities.

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Time for FDA’s OPDP to Fill the Gaps on Digital and Social Media

Eye on FDA

The interesting thing in connection with that is that in May – in the midst of the COVID-19 pandemic – FDA held a Webinar on the “ Bad Ad” Program – a program that deputizes healthcare professionals to assess promotional communications and report potential violations to the agency.

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Continuous Professional Development

RX Note

Never before, online webinar is so common. To illustrate, every now and then, I may encounter an off-label indication of medication that I do not know of. Learning Undeniably, COVID-19 has evolved the method of healthcare professionals having continuous professional development.

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Valuable virtual tools to keep HCPs informed

pharmaphorum

If there’s one take-home message about working during a pandemic, it is the enormous value that virtual events, webinars and e-learning can bring when face-to-face meetings and presentations are impossible. The main advantage of webinars and other online interactions is pretty obvious.