Pharma Marketing Network

FEBRUARY 19, 2025

Challenges in Pharma Email Marketing Pharma brands face unique barriers that other industries dont , such as: Strict compliance regulations (FDA, GDPR, HIPAA) that limit messaging. GDPR and HIPAA Compliance Explicit consent is required before sending promotional emails (opt-in only). Ideal: 2-5% CTR ).

HIPAA 72

HIPAA Diabetes Labelling Communication 72

Pharma Marketing Network

MARCH 3, 2025

Interactive Banner Ads Ads with clickable call-to-actions (CTAs) that lead to drug sample requests, webinars, or downloadable whitepapers. Violating HIPAA, FDA, or GDPR regulations can lead to heavy fines and reputational damage. HIPAA Compliance Ads must not target individuals based on sensitive health data without explicit consent.

HIPAA 52

HIPAA Diabetes 52

Pharma Marketing Network

MARCH 3, 2025

Interactive Banner Ads Ads with clickable call-to-actions (CTAs) that lead to drug sample requests, webinars, or downloadable whitepapers. Violating HIPAA, FDA, or GDPR regulations can lead to heavy fines and reputational damage. HIPAA Compliance Ads must not target individuals based on sensitive health data without explicit consent.

HIPAA 52

HIPAA Diabetes 52

Pharma Marketing Network

FEBRUARY 5, 2025

Host webinars and thought leadership discussions to showcase expertise. HIPAA and GDPR laws protecting patient privacy. The biggest risks involve misleading claims, unapproved user comments, and privacy violations (HIPAA/GDPR compliance issues). Connect with key opinion leaders (KOLs) and medical influencers.

HIPAA 52

HIPAA Communication 52

Pharma Marketing Network

NOVEMBER 1, 2024

The challenge is not just collecting data, but doing so ethically and in compliance with laws like GDPR in Europe and HIPAA in the United States. However, the shift toward digital means that marketers must find new ways to connect with HCPs, whether through webinars, digital content, or online communities.

HIPAA 52

HIPAA Communication 52

Pharma Marketing Network

FEBRUARY 27, 2025

For example, a PPC ad campaign for a new multiple sclerosis (MS) treatment can drive HCP registrations for a webinar within days , while organic search may take months to gain traction. Compliance-Ready Ad Strategies Pharma PPC campaigns must comply with FDA, HIPAA, and Googles healthcare advertising policies.

HIPAA 52

HIPAA Diabetes 52

Pharma Marketing Network

JANUARY 9, 2025

Thought leadership content, webinars, and live Q&A sessions help build trust and visibility. Following GDPR and HIPAA guidelines safeguards both your company and your audience. Predictive analytics can even forecast the success of a marketing campaign before it launches.

HIPAA 52

HIPAA Process Improvement Communication Diabetes 52

Pharma Marketing Network

JANUARY 9, 2025

Educational Content: Beyond promoting products, offer valuable resources like blogs, webinars, and infographics. Adhering to regulations like GDPR and HIPAA ensures your campaigns are both ethical and secure. For instance, a guide explaining how Jardiance works for diabetes can help patients make informed decisions.

HIPAA 52

HIPAA Communication Diabetes 52

Pharma Marketing Network

DECEMBER 19, 2024

Education and Training: Provide resources like webinars or white papers to engage HCPs effectively. Solution: Partner with legal and compliance teams to ensure all campaigns adhere to FDA and HIPAA guidelines. Specializations: A cardiologist may respond differently to marketing for a heart failure treatment than a general practitioner.

HIPAA 52

HIPAA Diabetes Communication 52

Putting Patients First Blog

JULY 2, 2024

Clarify What Information is Sought from Speakers Report on Data Utilization Host Educational Webinars Before Listening Sessions Market as Stakeholder Listening Sessions if They Have Broader Representation Improve the Structure of the Listening Sessions. Finally, we encourage CMS to consider a longer time horizon for the submission of data.

Drug Pricing 52

Drug Pricing Insurance Coverage and Processing Labelling HIPAA 52

Pharma Marketing Network

MARCH 8, 2025

It must convert visitors into leads , provide clear and accurate medical information , and ensure compliance with FDA, HIPAA, and ad platform policies. Lead Generation: Captures email sign-ups, webinar registrations, and telehealth inquiries. Its more than just attractive design and engaging content.

HIPAA 59

HIPAA Communication 59

Pharma Marketing Network

MARCH 6, 2025

Follow FDA and HIPAA Guidelines No misleading claims Every medical statement must be backed by FDA-approved data. HIPAA Compliance No personal patient data or targeted retargeting based on medical conditions. Share industry reports, research papers, and professional webinars. Promote webinars and thought leadership content.

HIPAA 52

HIPAA 52