article thumbnail

Pharma Ad Retargeting Basics

Pharma Marketing Network

Marketers must ensure that their campaigns adhere to FDA, HIPAA, and GDPR guidelines to avoid legal complications. Accurate and Balanced Messaging : Pharma ads must provide fair balance, ensuring that benefits and risks are presented transparently. How can pharma brands ensure compliance in ad retargeting?

HIPAA 52
article thumbnail

PPC Advertising Strategies for Pharma: Maximizing ROI

Pharma Marketing Network

So how can pharma brands maximize their return on investment (ROI) while ensuring compliance with FDA and HIPAA regulations ? FDA Requirements for Drug Advertising Include Fair Balance: Ads must present risks and benefits equally (especially for branded drugs like Humira, Xarelto, or Ozempic ). blogs or webinars).

HIPAA 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

AI in Pharma Marketing: Innovation or Compliance Nightmare?

Pharma Marketing Network

Opportunities Driving Adoption AI presents clear benefits for pharma marketers: 1. Misuse or insufficient anonymization can trigger HIPAA or GDPR violations. HIPAA, GDPR) are followed and no discriminatory practices occur. This lack of explainability creates issues in proving compliance with promotional review standards.

HIPAA 52
article thumbnail

Pharmaceutical Advertising: Strategies and Insights for Effective Pharma Marketing

Pharma Marketing Network

FDA Guidelines for DTC Ads: The FDA requires ads to present both benefits and risks equally. Focus on Data Privacy: With increasing scrutiny on data collection practices, adhering to GDPR and HIPAA standards is essential to maintain trust. Missteps can lead to hefty fines and reputational damage.

HIPAA 52
article thumbnail

Why Healthcare is Seeing an Increase in 2025 Ad Budgeting

Pharma Marketing Network

Additionally, privacy regulations such as GDPR and HIPAA are impacting data-driven advertising. Despite these challenges, regulatory changes also present opportunities. Healthcare brands must prioritize ethical data usage and consent-based marketing, requiring additional investment in privacy-compliant technologies.

article thumbnail

Data privacy concerns don’t hinder digital health app usage

pharmaphorum

At present, the most-used health apps are those for fitness (46%), patient portal apps (43%), and mental health apps (29%). This facilitates patient self-empowerment in the form of micro-behavioural changes and/or adjustments. The post Data privacy concerns don’t hinder digital health app usage appeared first on.

HIPAA 130
article thumbnail

Informa Connect's Hub and Specialty Pharmacy Models West

Drug Channels

Harness data-driven tech offerings to combat the urgent public health crisis and provide patients and stakeholders with unrivaled support services in an all-encompassing state-of-the-art hub.