Pharma Marketing Network
MARCH 8, 2025
Introduction Pharmaceutical companies are investing heavily in digital advertising , and PPC campaign optimization is key to maximizing ROI while staying compliant. Leverage first-party data to refine retargeting strategies while maintaining HIPAA compliance. How do pharma brands ensure compliance in PPC advertising?
Pharma Marketing Network
OCTOBER 6, 2021
Reaching these audiences is further complicated by HIPAA and FTC regulations — not to mention international laws like GDPR and the gradual deprecation of third-party cookies, which all marketers must consider. For pharmaceutical companies, this need is even more pressing.
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Pharma Marketing Network
FEBRUARY 27, 2025
Brands must adhere to HIPAA, FDA, and GDPR guidelines when collecting and using patient data. Why is digital marketing important for pharmaceutical companies? For instance, targeted email campaigns for endocrinologists discussing new advancements in diabetes management will be far more effective than generic drug promotions.
Viseven
JULY 16, 2024
Source: Deloitte Combining these types of health data allows pharmaceutical companies to understand a person’s health and genetic profile better, thereby improving the quality of healthcare products and services. Pharma companies deal with enormous amounts of health data. What Is Health Data Management?
Pharma Marketing Network
OCTOBER 17, 2024
As we approach 2025, the pharmaceutical industry is witnessing a seismic shift in marketing strategies, driven by technological advancements and evolving consumer expectations. With the increasing digitization of healthcare, pharmaceutical companies are leveraging digital platforms to reach broader audiences more effectively.
Pharma Marketing Network
JANUARY 7, 2025
Pharmaceutical companies are leveraging AI and data analytics to create hyper-personalized campaigns. Navigating HIPAA regulations while tailoring messages requires careful planning and ethical decision-making. Thats the power of personalization, and its at the heart of modern pharma marketing.
Pharmaceutical Technology
OCTOBER 25, 2022
Breaches of HIPAA in the US can result in fines of up to $50,000. One solution that increasing numbers of pharmaceutical companies, healthcare providers, and clinical research organisations are turning to is Cassie by Syrenis, which is a Consent Management Platform (CMP). Grouping and matching for medical data.
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