pharmaphorum

NOVEMBER 28, 2022

The US Department of Health and Human Services issued a new proposed rule Monday that would change how privacy protections for people with substance abuse disorders interact with HIPAA information sharing rules. Allows re-disclosure in most of the same circumstances in which it is allowed by HIPAA for other medical information.

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Pharma Marketing Network

MARCH 5, 2025

So how can pharma brands maximize their return on investment (ROI) while ensuring compliance with FDA and HIPAA regulations ? The answer is simple search engines and social platforms are where patients and HCPs find information. Ensure landing pages align with ad content to prevent misleading information. blogs or webinars).

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pharmaphorum

SEPTEMBER 21, 2020

The new deal adds more than 80,000 questions and answers to the repertoire of the Alexa virtual assistant, which provides information, entertainment and advice to users on voice command via devices such as Amazon’s Echo smart speakers. Amazon meanwhile has made no secret of its ambitions in healthcare, and not just as a content channel.

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Pharma Marketing Network

MARCH 19, 2025

Social media analytics should always align with FDA, HIPAA, and GDPR regulations to protect patient privacy and ensure ethical marketing practices. Avoid Data Misuse Analytics should inform marketing strategies without violating ethical boundaries. Brands should respond appropriately by providing accurate, evidence-based information.

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pharmaphorum

NOVEMBER 1, 2022

Not unlike the financial industry, these institutions still exchange patient information via fax machines. As in finance, traditional healthcare stakeholders tend not to share information very efficiently with their competitors. You may ask: Can an open protocol be HIPAA compliant? The time to cross that bridge has passed.

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Pharma Marketing Network

JANUARY 11, 2025

Ensure that your campaign includes accurate risk information alongside the products advantages. Ads for drugs like Ozempic and Trulicity set a benchmark by being both informative and transparent. Use disclaimers effectively and link to detailed product information. Global Compliance: Regulations differ across regions.

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Pharma Marketing Network

MARCH 11, 2025

However, with so much information available, finding the right resources can feel overwhelming. HIPAA and Data Privacy Compliance Patient data protection is a top priority in pharma marketing. Adhering to the Health Insurance Portability and Accountability Act (HIPAA) ensures that all marketing activities respect patient privacy.

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Pharma Marketing Network

MARCH 20, 2025

Patients and healthcare providers are more reliant on online information than ever before. This means companies must invest in compliance-driven advertising strategies while ensuring their campaigns remain engaging and informative. Additionally, privacy regulations such as GDPR and HIPAA are impacting data-driven advertising.

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Pharma Marketing Network

DECEMBER 31, 2024

Ensure your campaigns comply with regulations like HIPAA and communicate your commitment to safeguarding patient data. Stay informed and be ready to adapt. Marketers should follow industry standards like HIPAA, ensure transparency, and work closely with legal teams to review campaigns.

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pharmaphorum

JUNE 11, 2021

. “Cyber attacks within the healthcare and pharmaceutical industries have become more frequent and damaging” Clinical trial records often include very detailed information about individuals: habits and genetic information about a patient or their immune system.

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Pharma Marketing Network

MARCH 3, 2025

With physicians spending more time online and patients searching for medical information, pharma marketers must refine their digital strategies to create meaningful engagement. Physicians are spending more time on digital platforms, while patients increasingly turn to the internet for healthcare information.

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Pharma Marketing Network

MARCH 3, 2025

With physicians spending more time online and patients searching for medical information, pharma marketers must refine their digital strategies to create meaningful engagement. Physicians are spending more time on digital platforms, while patients increasingly turn to the internet for healthcare information.

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National Association of Boards of Pharmacy

JULY 31, 2024

You can find more information about this in sections V and VI of our Eligibility Requirements. Read our FAQs for more information on what you need to know about telemedicine prior to applying for accreditation. We believe a patient seeking health care information should be able to determine who is behind an accredited website.

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Pharma Marketing Network

NOVEMBER 7, 2024

Staying compliant with regulations like HIPAA and GDPR is non-negotiable. Data Security : Use secure email platforms to protect sensitive information. Compliance and Privacy Matters Healthcare marketing comes with its own set of rules. Consent : Always obtain permission before adding someone to your email list.

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pharmaphorum

JANUARY 19, 2023

One recently enacted provision of the 21st Century Cures Act states that providers must offer electronic access to protected health information and payment records – and will change the game in consumers’ rights to transparency. Healthcare companies that don’t streamline workflow and collaboration for patient-centric care will fail.

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Pharma Marketing Network

MARCH 13, 2025

Automate personalized email campaigns to HCPs with relevant drug information. Providing adverse effect information. Regulatory Compliance and Data Privacy Pharma marketing teams must ensure AI strategies comply with: HIPAA and GDPR regulations for patient data privacy. Chatbots assist by: Answering medication-related queries.

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Digital Pharmacist

JULY 11, 2023

Point of Care Testing Offering point-of-care testing services, such as blood pressure monitoring, blood glucose testing, cholesterol screening, and flu tests, allows independent pharmacies to provide immediate diagnostic information to patients. This platform also allows for two-way messaging.

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Pharma Marketing Network

FEBRUARY 19, 2025

Challenges in Pharma Email Marketing Pharma brands face unique barriers that other industries dont , such as: Strict compliance regulations (FDA, GDPR, HIPAA) that limit messaging. When recipients feel informed rather than sold to , theyre more likely to engage. Email fatigue among HCPs and patients , leading to low open rates.

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Pharma Marketing Network

FEBRUARY 27, 2025

Content Marketing: Educate, Dont Just Sell Patients and HCPs are constantly searching for medical information. Brands must adhere to HIPAA, FDA, and GDPR guidelines when collecting and using patient data. Strategies to Boost Engagement and Visibility A pharma marketing campaign is only as effective as the engagement it generates.

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Putting Patients First Blog

NOVEMBER 14, 2023

NHC Comments on Request for Information: Medicare Transaction Facilitator (MTF) for the Medicare Drug Price Negotiation Program (PDF) November 13, 2023 Benjamin Stidham, Contract Specialist Centers for Medicare & Medicaid Services U.S. Cureus, 14(10), doi: 10.7759/cureus.30168 30168 8 Van Daalen, O.

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Pharma Marketing Network

MARCH 3, 2025

Challenges in Pharma CRO: Regulatory restrictions limit the way pharma brands present information. They visit brand websites for medical resources, clinical trial updates, and drug information , but without proper CRO tactics, they may leave without engaging. Incorporate short, informative videos HCPs prefer quick, digestible content.

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Pharma Marketing Network

FEBRUARY 19, 2025

Patients and HCPs are online more than ever , searching for information, treatment options, and new therapies. Digital Reach is Expanding Rapidly Over 70% of HCPs use digital channels for medical information. Pharma companies should use HIPAA-compliant programmatic platforms to avoid privacy risks.

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Citus Health Specialty Pharmacy

MARCH 3, 2021

Innovative specialty pharmacy provider for hemophiliac and bleeding disorder patients to implement Citus Health’s HIPAA-compliant digital health solution suite to improve patient and staff communications, therapy adherence rates and patient outcomes. Additional information is available on the Fidelis website at [link].

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Pharma Marketing Network

MARCH 3, 2025

But with strict industry regulations, pharma marketers must strike a delicate balance between performance-driven ad strategies and staying compliant with HIPAA, FDA, and GDPR guidelines. A single violation of HIPAA, GDPR, or FDA guidelines can lead to hefty fines, legal action, and loss of credibility.

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Pharma Marketing Network

MARCH 16, 2025

They must be highly targeted, compliant with FDA and HIPAA guidelines, and designed to generate meaningful interactions rather than just impressions. Ensure Regulatory Compliance with Social Media Guidelines Pharma brands must adhere to strict advertising regulations , ensuring that content: Includes fair balance and safety information.

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Digital Pharmacist

AUGUST 8, 2023

Furthermore, COVID-19 isn’t the only thing increasing as there has also been a spike in cases of influenza (Flu) and respiratory syncytial virus (RSV), making it crucial for pharmacies to be well-informed and prepared. Secure Two-Way Messaging Our data-encrypted platform keeps communication secure and HIPAA-compliant.

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Pharma Marketing Network

FEBRUARY 19, 2025

HIPAA and Patient Privacy Concerns RTB relies on user data for targeting, but in the pharma space, this raises serious privacy concerns. The Health Insurance Portability and Accountability Act (HIPAA) restricts how patient data can be used in advertising. Pharma marketers cannot use protected health information (PHI) for ad targeting.

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Pharma Marketing Network

MARCH 20, 2025

Consumers now expect on-demand access to healthcare information, making it crucial for brands to adjust their content and advertising strategies accordingly. Regulatory frameworks such as HIPAA, GDPR, and FDA guidelines dictate how pharmaceutical brands can advertise and engage with healthcare professionals (HCPs) and patients.

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Digital Pharmacist

APRIL 10, 2023

This automated system can help minimize the amount of time your staff has to spend on the phone, enabling patients to refill and transfer prescriptions and get essential pharmacy information. With a HIPAA-compliant centralized platform, you can also view all patient conversations and send auto-populated messages.

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Pharma Marketing Network

OCTOBER 6, 2021

Reaching these audiences is further complicated by HIPAA and FTC regulations — not to mention international laws like GDPR and the gradual deprecation of third-party cookies, which all marketers must consider. While having less space and creative freedom poses some limitations, it is not creative that captures consumer attention.

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Viseven

JULY 16, 2024

Typically, data falls into two main categories: Traditional data includes information gathered through research, healthcare providers (HCPs), healthcare organizations, and public health agencies. For instance, health data might include information about an individual’s education, wearable sensor readings, or lifestyle habits.

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Pharmaceutical Technology

AUGUST 31, 2022

They must now accommodate providers, patients, and third parties, which have access to sensitive patient information while ensuring security and informed consent at all stages along the journey. Conversely, many people are happy to share their information if they can see a direct benefit, such as a quicker diagnosis or treatment.

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Pharma Marketing Network

FEBRUARY 5, 2025

Best Practices for Patient Engagement Through Social Media Patients are actively seeking health information online , but they often struggle to find accurate and trustworthy sources. Prioritize Patient Education Patients want clear, accessible information about their conditions and treatment options.

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Board Vitals - Pharmacist

JUNE 14, 2018

Limited – but Enough – Information Nurses understand that decisions in healthcare must be made in a timely manner, based on the best information available. Similarly, questions on the NCLEX-RN® exam have a finite amount of information – but the critical information needed to make a decision is always provided.

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Pharma Marketing Network

NOVEMBER 1, 2024

The challenge is not just collecting data, but doing so ethically and in compliance with laws like GDPR in Europe and HIPAA in the United States. Pharma companies must also ensure that sensitive health information is safeguarded, as patient trust hinges on data security. Why is compliance challenging in digital marketing?

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Citus Health Specialty Pharmacy

SEPTEMBER 24, 2020

“Plus Citus Health is device-agnostic; family caregivers can access our secure, HIPAA-compliant platform through their computer, tablet, and smartphone, and it can be done with or without an app download, depending on their preference.” For more information, visit citushealth.com. For more information visit [link].

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Pharma Marketing Network

JANUARY 9, 2025

Table of Contents Sr# Headings 1 Introduction: Why Staying Updated on Pharma News Matters 2 Emerging Trends in Pharma Marketing 3 The Role of Technology in Modern Pharma Strategies 4 Adapting to Regulatory Changes and Compliance Introduction: Why Staying Updated on Pharma News Matters In the fast-paced pharmaceutical industry, information is power.

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