Pharma Marketing Network
MARCH 5, 2025
So how can pharma brands maximize their return on investment (ROI) while ensuring compliance with FDA and HIPAA regulations ? Lead Generation: Drive patient education sign-ups, HCP event registrations, and drug sample requests. Work with HIPAA-compliant ad partners to safeguard patient data. blogs or webinars).
Drug Channels
JULY 11, 2022
Delivered as a Hybrid Event. This important event convenes key stakeholders including manufacturers, specialty pharmacies, hub providers and more for unrivaled collaboration to leverage innovation and optimize access. To find out how you can promote an event on Drug Channels, please contact Paula Fein (paula@drugchannels.net).
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Pharma Marketing Network
MARCH 27, 2025
Brands tiptoed around platforms like Facebook or Twitter, fearful of FDA repercussions, adverse event reporting, and lack of clear guidance. The emergence of HIPAA-compliant targeting technologies, HCP-specific segments, and improved analytics has made social platforms not just viable but essential for pharmaceutical marketing.
pharmaphorum
NOVEMBER 15, 2022
With the HLTH 2022 event now well underway, digital health industry leaders all gathered together to attend in Las Vegas this week, the juli survey results reveal consumer responses to be more varied than one would have expected when it comes to data privacy.
Pharma Marketing Network
NOVEMBER 7, 2024
Event Reminders : Automate reminders for webinars or conferences. Staying compliant with regulations like HIPAA and GDPR is non-negotiable. Welcome Series : Send a sequence of onboarding emails to new subscribers. Analogy: Think of automation as your marketing assistant, working 24/7 to deliver the right message at the right time.
Pharma Marketing Network
MARCH 16, 2025
They must be highly targeted, compliant with FDA and HIPAA guidelines, and designed to generate meaningful interactions rather than just impressions. Twitter Best for real-time updates, health awareness events, and expert opinions. Facebook & Instagram Effective for patient education, community-building, and awareness campaigns.
Pharma Marketing Network
MARCH 3, 2025
Violating HIPAA, FDA, or GDPR regulations can lead to heavy fines and reputational damage. HIPAA Compliance Ads must not target individuals based on sensitive health data without explicit consent. By following FDA fair balance rules, HIPAA guidelines, and geo-targeting restrictions , pharma companies can run ads responsibly.
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