pharmaphorum

NOVEMBER 28, 2019

Pharmaceutical companies spend a huge amount of time and resources on creating valuable brand strategies, but when they come to life there’s often a disconnect. Strategy and execution can easily drift apart when tactics come to life, making it harder for them to drive business and deliver on the long-term action plans to engage with healthcare professionals.

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Pharmaceutical Companies Pharmaceutical Companies 52

Med Ed 101

NOVEMBER 27, 2019

I have seen the prescribing cascade happen in clinical practice far too many times! One of those classic examples is heart failure. A patient is placed on a new medication that contributes to edema and heart failure. With a period of days to weeks, that patient is then placed on diuretics or doses have had […]. The post Top 5 Medications to Avoid In Heart Failure appeared first on Med Ed 101.

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Med Ed 101

NOVEMBER 24, 2019

I’ve written thousands of recommendations to physicians and other healthcare providers throughout my career. I’ve gotten over the fear of failure so to speak, but there’s always still a little doubt in the back of my mind when a physician doesn’t do what I’m recommending. Here are some strategies I employ to help combat this […].

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