Sat.Sep 16, 2017 - Fri.Sep 22, 2017

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Pharma’s digital landscape: the evolution of multichannel strategy

pharmaphorum

Pharmaceutical marketers are increasingly native multichannel practitioners, but building an effective and efficient campaign is challenging. This is also because the digital landscape, and the number of options available is still rapidly evolving. What are the best ways to choose the right channels and the right content? And how can you plan to optimize operations further by cutting down on costs and approval times?

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Patient Misconceptions – Statin and Grapefruit Juice Interaction

Med Ed 101

Patients often don’t understand drug interactions. In this scenario, I’ll discuss the statin and grapefruit juice interaction and really what we can do about it. For more clinical pearls on statins, be sure to check out this podcast! Upon assessment of a patient’s medications, your patient reports that she isn’t taking her statin medication.

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How and When to Taper a PPI?

Med Ed 101

Figuring out how and when to taper a PPI is a difficult question sometimes. Here’s a scenario and some of the items that I would look at. A 45 year old female has a past medical history of: GERD Hypertension Constipation Anemia Osteoarthritis With this minimal information available, I would definitely want the patient’s report […].

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