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Table of Contents Sr# Headings 1 Introduction: The Power of SEO Campaigns in Pharma Marketing 2 Crafting an Effective SEO Strategy for Pharma Marketing 3 Leveraging Content Marketing in SEO Campaigns 4 Measuring Success and Optimizing SEO Campaigns Introduction: The Power of SEO Campaigns in Pharma Marketing In todays competitive digital landscape, SEO campaigns have become an indispensable tool for pharma marketing executives.
Over the last week, companies developing artificial intelligence products for health care have announced a series of impressive fundraises that set the tone for what could be a banner year for AI investment. Timed to the J.P. Morgan Healthcare conference, the announcements include $245 million for Innovaccer, a health care data company that’s increasingly focused on AI, $141 million for Hippocratic AI, a company that develops generative AI agents to help with clinical tasks, and $105 mill
Fresh concerns have been raised around the 'serious, unintended consequences' that ongoing pharmacy closures could have on patients following new analysis on the situation. The National Pharmacy Association (NPA) has today revealed 222 pharmacies closed permanently in 2024 the second highest annual closure rate on record and second only to the previous year.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Johnson & Johnson (J&J) recently announced the acquisition of Intra-Cellular Therapies, a biopharmaceutical company specialising in the development of treatments targeting complex psychiatric and neurological disorders. The deal is the biggest biotech M&A transaction since 2023. As part of the acquisition, J&J will obtain Intra-Cellulars extensive neurology portfolio, which will allow them to grow its market share in major indications such as schizophrenia, agitation and psychosi
For the second time in less than a year, the U.S. Federal Trade Commission released a highly critical report of pharmacy benefit managers, which play a crucial but opaque role in the pharmaceutical supply chain. And the findings may provide further impetus for legislative action to curb practices that critics say contribute to the rising cost of prescription drugs.
For the second time in less than a year, the U.S. Federal Trade Commission released a highly critical report of pharmacy benefit managers, which play a crucial but opaque role in the pharmaceutical supply chain. And the findings may provide further impetus for legislative action to curb practices that critics say contribute to the rising cost of prescription drugs.
The National Pharmacy Association (NPA) has put forward five key 'tests' the government must meet within its funding offer to the community pharmacy sector and has once again threatened the risk of collective action. Any funding settlement that the government offers the community pharmacy sector must meet rising costs, begin to bridge historic funding gaps, […] The post Pharmacy contract offer must meet five 'tests', says NPA appeared first on The Pharmacist.
To start, can you tell us about Lonza Capsules & Health Ingredients and its presence in the APAC market? With roots back to Capsugel and InterHealth, Lonza has been a manufacturing pioneer and trusted partner for leading global pharmaceutical and nutraceutical companies for more than 100 years. This experience and expertise has allowed us to become an industry leader in providing innovative and reliable capsules and science-backed ingredients for use in a variety of pharma and nutra applicat
Johnson & Johnson said Monday it would buy Intra-Cellular Therapies in a deal worth $14.6 billion, another sign of large drugmakers’ reentry into neuroscience and a sizable purchase that will provide a boost as the industry gathers for one of its largest events of the year. With the acquisition, the pharma giant will get Intra-Cellular’s Caplyta, which is approved to treat schizophrenia and bipolar-related depression.
Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.
The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven
The government is considering enabling pharmacists to substitute a different dose or formulation in specified circumstances, it has confirmed. This comes as a coroner has raised concerns around the death of a child who was delayed in obtaining antibiotics as prescribed. Two-year-old Ava Hodgkinson died on 14 December 2022, 'from natural causes due to overwhelming […] The post Government considering prescription substitution following child sepsis death appeared first on The Pharmacist.
The city has a long history with tropical medicine and is now home to one of the largest biotech clusters in Europe Tucked away in the village of Leasowe, near Moreton on the Wirral peninsula west of Liverpool, the US pharmaceutical company Bristol Myers Squibb (BMS) is building a new 35m glass-clad laboratory building. It is part of a growing life sciences cluster in and around Liverpool , one of the largest in Europe, and a leader in vaccine development and manufacture, as well as infectious d
Amit Mookim, CEO, Immuneel Therapeutics As India continues to advance in healthcare innovation, it is crucial for the government to prioritise funding and policies that make cutting-edge treatments. The recent GST exemption for life-saving gene therapies is a significant step toward enhancing accessibility to advanced treatments. The upcoming budget provides an opportunity to further strengthen Indias position as a global leader in biotech and personalised medicine.
Health data company Truveta said Monday it’s partnering with health systems and drugmakers to launch the Truveta Genome Project , a database of genetic data that is expected to accelerate personalized medicine and help discover new drugs. Truveta plans to use leftover biospecimens from patients — after they consent — receiving routine health care at participating health systems to create the database.
Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.
There was a 'missed opportunity' to make use of the community pharmacy sector during the early stages of the Covid-19 vaccination programme roll-out, an inquiry has been told. Speaking on behalf of the National Pharmacy Association, lawyer Deirdre Domingo also asked the UK Covid-19 Inquiry to consider whether there was 'a broader tendency' to overlook […] The post Covid inquiry: 'Missed opportunity' to utilise pharmacies in vaccine roll-out appeared first on The Pharmacist.
Treating patients with type II diabetes often requires an array of medications to control blood sugar and manage various comorbidities. Understanding possible drug-drug and drug-disease interactions between medications is extremely important for optimizing medication therapy, preventing adverse effects, and overall improving patient outcomes in diabetes patients.
Alembic Pharmaceuticals announced that it has received Final Approval from the US Food & Drug Administration (USFDA) for its Abbreviated New Drug Application (ANDA) for Brexpiprazole Tablets, 0.25 mg, 0.5 mg, 1 mg, 2 mg, 3 mg and 4 mg. The approved ANDA is therapeutically equivalent to the reference listed drug product (RLD), Rexulti Tablets, 0.25 mg, 0.5 mg, 1 mg, 2 mg, 3 mg and 4 mg, of Otsuka Pharmaceutical Company, Ltd.
Labels on alcohol could soon feature more thorough information on allergens and nutritional value, if a set of new proposals from the U.S. Treasury Department is approved. On Friday the Alcohol and Tobacco Tax and Trade Bureau, or TTB, published a couple of proposed rules: One that would add an “Alcohol Facts” box — akin to “Nutrition Facts” on food products — to drinks, and another would require companies to disclose if alcohol contains any major
Access to limited distribution drugs and payer contracts are key to pharmacy expansion. But how do you prepare your operations to take the next step? Meaningful data: Collect and share clinical data regarding outcomes, utilization, and more Reporting: Limited distribution models require efficient tracking and reporting systems Workflows: Align workflows with specific pharma and payer contractual requirements For in-depth, expert insights on pharmacy expansion, watch this webinar from Inovalon.
A community pharmacy and the sector's regulator have been told to take action following the death of a man who was unable to obtain his epilepsy medication. David Crompton, aged 44, died following a fall on 13 December 2024, made more likely by the absence of medication, the coroner suggested. In December 2024, the pharmacy […] The post Patient death after pharmacy unable to supply epilepsy medication sparks call for action appeared first on The Pharmacist.
The Generic Drug Revolution: Setting the Stage Before we dive into the nitty-gritty, let’s take a moment to appreciate the impact of generic drugs. Did you know that generic drugs now make up about 90% of all prescription drug purchases in the United States, while accounting for only 20% of prescription drug spending[1]? That’s right, these unsung heroes are saving our healthcare system trillions of dollars!
Artificial intelligence (AI) has the potential to significantly reduce pharmaceutical R&D costs by streamlining drug discovery, optimising clinical trials, and minimising costly failures through data-driven predictions and effectiveness assessments. This potential was acknowledged by the pharmaceutical industry professionals in a survey* conducted by GlobalData.
In May 2024 , nearly 90% of pharmacies were closed for a day as thousands of pharmacists protested over “over drug shortages, pharmacy closures and fears medications could be sold online, as well as higher pay.” More recently in November 2024 , pharmacy owners voted in favor of cutting hours and stopping home deliveries in a protest over funding.
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Pharmacists working at supermarket chain Morrisons are set to offer a free drinking check in a bid to help normalise the regular checking of drinking habits. Morrisons has partnered with leading alcohol-harm charity Drinkaware to roll out the checks to the public across all 117 in-store pharmacies in the UK. Pharmacists will use the charitys […] The post Morrisons' pharmacists to offer free 'drinking check' appeared first on The Pharmacist.
The Indian nutraceutical market is set to grow sixfold by 2030 Kalka Prasad, AVP – Marketing, Crius Life, Crius Group The Indian nutraceutical market is projected to reach $64 billion by 2030. Currently, it stands at around $5-10 billion, which means it is expected to grow approximately sixfold at an annual growth rate of 14 per cent. The trend is definitely upward, and post-pandemic awareness about nutraceuticals has accelerated this growth.
The Food and Drug Administration on Wednesday proposed curbing the level of nicotine in cigarettes to make the products less addictive in an ambitious effort to help more Americans quit smoking. The proposal would set a level of 0.7 milligrams of nicotine per gram of tobacco for cigarettes, most cigars, and pipe tobacco, compared to an average nicotine level of 17.2 mg in popular cigarette brands today.
Running a healthcare facility requires precision and care, not just for patients but also for your staff. Our guide, "A Buyer’s Guide to Payroll & HCM Services," helps healthcare providers choose the best provider. Efficient payroll management ensures timely, accurate payments, critical for maintaining staff morale and trust. Compliance support helps navigate complex healthcare regulations and avoid costly fines.
Pharmacy First consultations in pharmacy multiples rose by 10% in the week before Christmas, compared to the previous week, the Company Chemists' Association (CCA) has revealed. CCA member pharmacies delivered 21,862 Pharmacy First consultations in the week beginning 16 December, compared to 19,778 the previous week. Given that CCA members make up around a third […] The post Pre-Christmas Pharmacy First 'surge' highlights need for accessible care appeared first on The Pharmacist.
In the fast-paced world of pharmaceuticals, negotiations play a pivotal role in shaping the industry’s landscape. From mergers and acquisitions to licensing agreements and pricing discussions, these complex interactions demand a unique blend of scientific knowledge, business acumen, and interpersonal skills. Let’s dive into the intricacies of pharmaceutical negotiations, exploring valuable lessons, current trends, and strategies for success.
Hitesh Sharma, Partner and Life Sciences Leader Tax, EY India As India’s life sciences sector enters FY 2025, its innovation-driven growth and resilience call for supportive government reforms to sustain momentum and strengthen global leadership. Aligned with the ‘Atmanirbhar Bharat’ vision, the sector seeks targeted initiatives to achieve its $130 billion goal by 2030.
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