September, 2017

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Pharma’s digital landscape: the evolution of multichannel strategy

pharmaphorum

Pharmaceutical marketers are increasingly native multichannel practitioners, but building an effective and efficient campaign is challenging. This is also because the digital landscape, and the number of options available is still rapidly evolving. What are the best ways to choose the right channels and the right content? And how can you plan to optimize operations further by cutting down on costs and approval times?

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Making Recommendations: What to do When you don’t Know What to do

Med Ed 101

If you haven’t come across a situation where you don’t know what to do, you probably haven’t been asked enough questions. Making recommendations is not easy sometimes. Getting questions when you don’t know the answer is part of life and growing as a professional. It is hard to admit you don’t know something, but I […].

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Pharma and proactive, preventative healthcare: how to use the pharmacy channel

pharmaphorum

Across Europe, a shift towards greater prevention, earlier diagnosis and treatment is needed in order to contain the growing cost of healthcare. But how can healthcare systems make this transition – and how do pharmaceutical companies play a role in this, while also growing their market? A forthcoming webinar hosted by pharmaphorum with sponsor PHOENIX group looks at how harnessing the data and expertise of pharmacies, and via greater engagement with patients, consumers and shoppers can meet thi

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Respiratory Medications – Concerns for Medication Adherence

Med Ed 101

I work with a lot of geriatric patients in my practice on respiratory medications and I get pretty concerned when I start to see patients with COPD, asthma, or other respiratory diseases who have frequent exacerbations that are causing emergency department visits or hospitalizations. One of the most important things I review with patients is […].

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From Diagnosis to Delivery: How AI is Revolutionizing the Patient Experience

Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.

The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven

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Patient Misconceptions – Statin and Grapefruit Juice Interaction

Med Ed 101

Patients often don’t understand drug interactions. In this scenario, I’ll discuss the statin and grapefruit juice interaction and really what we can do about it. For more clinical pearls on statins, be sure to check out this podcast! Upon assessment of a patient’s medications, your patient reports that she isn’t taking her statin medication.

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How and When to Taper a PPI?

Med Ed 101

Figuring out how and when to taper a PPI is a difficult question sometimes. Here’s a scenario and some of the items that I would look at. A 45 year old female has a past medical history of: GERD Hypertension Constipation Anemia Osteoarthritis With this minimal information available, I would definitely want the patient’s report […].

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A Sincere Thank You – 1,000,000 Times!

Med Ed 101

I was at a conference a few years back and was incredibly excited about the level of interest I was seeing online in the educational blog posts I was sharing. I remember telling a group of pharmacy people that I was sharing case scenarios and pharmacy education online. I won’t ever get that image of […]. The post A Sincere Thank You – 1,000,000 Times!

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Assessing Drug Induced Lethargy – Case Scenario

Med Ed 101

Drug induced lethargy is something that I see on a fairly regular basis. The challenging part is trying to identify which medication or medications are causing lethargy. A 61 year old female complains of constant lethargy and just feels like she could sleep all day and all night. She says that she probably lays in […]. The post Assessing Drug Induced Lethargy – Case Scenario appeared first on Med Ed 101.

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Considerations in Antidepressant Selection

Med Ed 101

Antidepressant selection is a bit of an art. There are so many considerations that go into choosing which antidepressant should be utilized. Here’s a few things that I think about where making a recommendation. Pain. The TCA”s and SNRI’s do have some benefit in different pain syndromes like neuropathy and fibromyalgia. If a patient has […].

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