Sat.Nov 23, 2024

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Pharma Research Trends: Leveraging Innovation for Smarter Marketing Strategies

Pharma Marketing Network

Table of Contents Sr# Headings 1 Introduction 2 The Connection Between Pharma Research and Marketing 3 Precision Medicine: Targeting the Right Audience 4 AI and Big Data: Transforming Pharma Research 5 The Role of Real-World Evidence 6 Trends in Drug Development and Launch Strategies 7 Collaborations Between Pharma and Tech 8 Personalizing Marketing Through Research Insights 9 Leveraging Social Media for Research-Based Campaigns 10 The Role of Market Access Research 11 Ethical Considerations in

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IVIG Demonstrates Effectiveness in Several Neuroimmune Conditions, Indicating Potential for Long COVID Treatment

Pharmacy Times

Intravenous immunoglobulin (IVIG) has proven efficacy in autoimmune neuropathies, with mixed but promising outcomes in severe COVID-19 cases and post-acute sequelae of SARS-CoV-2 infection trials.

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Fujifilm's Cell Therapy Facility Expansion Completed

PharmaTech

The Thousand Oaks, Calif., cell therapy manufacturing facility now houses new production suites, updated development labs, and more after expansion.

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Belantamab Mafodotin Achieves Secondary End Point for Treatment of Relapsed, Refractory Multiple Myeloma

Pharmacy Times

Belantamab mafodotin demonstrated benefits in overall survival in the phase 3 DREAMM-7 trial.

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Navigating Payroll Compliance: Future-Proofing Payroll in an Evolving Regulatory Landscape

Speaker: Jennifer Hill

Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.

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FDA Grants Apprvoal to Kedrion to Produce PLGD-1 Therapeutic at Bolognana Plant

PharmaTech

FDA's approval will allow Kedrion to manufacture Ryplazim (plasminogen, human-tvmh), the only FDA-approved therapy for treating PLGD-1, at facility in Bolognana, Italy.

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Pii Boosts Prefilled Syringe Capabilities with $3.6 Million Investment

PharmaTech

The $3.6 million investment will allow the CDMO to boost its advanced labeling, automated visual inspection, and fill/finish capabilities.

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STAT+: UnitedHealth wins lawsuit, forcing government to revise its Medicare Advantage ratings

STAT

A conservative federal judge in Texas has ruled in favor of UnitedHealth Group, saying the federal government unlawfully factored in a “disputed” phone call to lower UnitedHealth’s Medicare Advantage ratings.  The Centers for Medicare and Medicaid Services will now have to revise UnitedHealth’s 2025 Medicare Advantage ratings by taking out the call center metric, and “immediately publish the recalculated star ratings in the Medicare Plan Finder,” Ju

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Expanding Access to Medicines: The Role of Generics in Emerging Markets

Drug Patent Watch

The global pharmaceutical industry faces a significant challenge in ensuring access to essential medicines, particularly in emerging markets where affordability and availability are major concerns. The generics industry plays a critical role in addressing this issue, offering cost-effective alternatives to branded medications.

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Opinion: STAT readers on the politics of biomedical innovation and supplements

STAT

First Opinion is STAT’s platform for interesting, illuminating, and provocative articles about the life sciences writ large, written by biotech insiders, health care workers, researchers, and others. To encourage robust, good-faith discussion about issues raised in First Opinion essays, STAT publishes selected Letters to the Editor received in response to them.

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From Diagnosis to Delivery: How AI is Revolutionizing the Patient Experience

Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.

The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven

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STAT+: ‘We dodged a bullet’: Biotech and pharma react to selection of Marty Makary for FDA commissioner

STAT

STAT reporters reached out to key figures in biotech, pharma, and medical devices to find out what they think about President-elect Trump’s pick of Johns Hopkins pancreatic surgeon Martin “Marty” Makary as commissioner of the Food and Drug Administration. Makary, like Trump’s intended Health and Human Services selection, Robert F.

Vaccines 363
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STAT+: Prognosis: Under Trump, the CDC is in big trouble, but the FDA might be OK

STAT

If there is a message in President-elect Trump’s Friday night reveal of who he intends to nominate for key health care positions in his administration, it is this: The Centers for Disease Control and Prevention are in big trouble. The Food and Drug Administration might be OK. Of course, none of the picks, from the presumptive Health and Human Services Secretary Robert F.

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