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Patient centricity has become a crucial aspect of the pharmaceutical industry, particularly in the development of generic drugs. This approach focuses on understanding and addressing the needs and preferences of patients to ensure that the medications they receive are safe, effective, and easy to use.
Lupin announced that its S&P Global ESG scores have moved to 76 from 69 last year, above the industry average of 30 in the pharmaceuticals sector. The company has demonstrated consistent and sustained growth in its environmental, social, and governance (ESG) performance, underlying its commitment to all aspects of business. Lupin’s steady climb in the S&P Global ESG scores is one amongst the fastest in the pharma industry in India.
Table of Contents Sr# Headings 1 Introduction: Why Healthcare Marketing Matters 2 Understanding the Pharma Market Landscape 3 Targeting Healthcare Professionals (HCPs) 4 The Power of Patient-Centric Marketing 5 Digital Marketing: A Game-Changer for Pharma 6 Leveraging AI in Healthcare Marketing 7 Crafting Compelling Content Strategies 8 Navigating Regulatory Compliance 9 Harnessing Data Analytics for Better Campaigns 10 Influencer Marketing in the Healthcare Space 11 Why Social Media is Vital fo
Alembic Pharmaceuticals announced that its Summit division has been recognised by Guinness World Records for collecting the most number of pledges for a hypertension campaign. Hypertension, or high blood pressure, affects 28.1 per cent of India’s adult population, yet only a fraction are diagnosed and treated. Realising the need for urgent action, Alembic’s Summit division took a bold step to close this gap.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Insulin icodec may have a new competitor in the near future. Insulin efsitora is another once-weekly insulin currently undergoing phase 3 clinical trials, with Lilly’s 3rd phase being termed the QWINT trials (Once Weekly (QW) Insulin Therapy (INT)). These trials are being tested in 5 different patient populations: All these studies have been completed; however, […] The post Insulin Efsitora (Once Weekly) – A Look at the QWINT Trials appeared first on Med Ed 101.
Health officials in California have discovered bird flu virus in raw milk for sale in a store in the state, a development scientists following the ongoing outbreak of bird flu in dairy cows have been anticipating and worrying about for some time. While the human health implications of drinking H5N1-laced milk are unknown, scientists who study the virus have been fearful of what consuming milk containing the virus could do.
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Pharmacist Digest brings together the best content for pharmacists from the widest variety of industry thought leaders.
Health officials in California have discovered bird flu virus in raw milk for sale in a store in the state, a development scientists following the ongoing outbreak of bird flu in dairy cows have been anticipating and worrying about for some time. While the human health implications of drinking H5N1-laced milk are unknown, scientists who study the virus have been fearful of what consuming milk containing the virus could do.
In this episode, I’ll discuss whether milrinone can be used in patients on CRRT. Episode 977: The Problem with Milrinone in CRRT Subscribe on iTunes , Android , or Stitcher Occasionally ICU patients undergoing continuous renal replacement therapy (CRRT) will also require inotropic support for conditions like heart failure with reduced ejection fraction in the setting of decreased cardiac contractility.
Humans are naturally drawn to sensory pleasures, often reaching for vibrant, juicy fruits and richly flavoured foods that offer a satisfying taste experience. Flavours play a pivotal role in creating these experiences, making food both appealing and memorable. Think of the zest of fresh-cut citrus or the comforting aroma of vanilla in a morning latte—flavours like these rely on volatile compounds that are remarkably sensitive to factors like pH, heat, light, and chemical interactions.
Martin Makary, President-elect Trump’s pick for running the Food and Drug Administration, is an executive of the telehealth company Sesame, which connects consumers to physicians who can prescribe compounded weight-loss drugs. If confirmed as FDA commissioner, Makary would take the lead of the agency as it grapples with high-stakes policy issues that could impact Sesame’s business.
WASHINGTON — Johns Hopkins surgeon Marty Makary has criticized – sometimes with harsh language – the Food and Drug Administration that President-elect Trump has tapped him to lead. His remarks have been particularly acute since the Covid-19 pandemic began. Among his complaints: That the agency was not moving quickly enough to authorize innovative products to prevent and treat Covid-19.
Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.
The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven
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