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Time to change the channel? The future for customer engagement models

pharmaphorum

The pandemic has triggered a change in how pharmaceutical companies are engaging with healthcare professionals. When IQVIA polled non COVID-19 treating Italian HCPs in March when the crisis was at its worst, it asked HCPs if they still welcomed pharmaceutical company engagement during the crisis. The answer was yes.

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Whitepaper on Good Marketing Practices In The Pharmaceutical Industry

PharmaState Academy

Preamble Why this White Paper? A white paper (sometimes called as whitepaper) is an information document issued by an organization to highlight the solution to a problem the functionality of a solution, good, or service. Targeted Marketing Pharmaceutical companies must target the right audience for their products.

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Drugmakers pledge shorter launch times for drugs in EU

pharmaphorum

Pharmaceutical companies have said they will try to carve months off the time between approval and launch for new medicines in Europe, and reduce disparities between access between countries. — EFPIA (@EFPIA) April 11, 2022. ” The post Drugmakers pledge shorter launch times for drugs in EU appeared first on.

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How to choose the right antimicrobial agent for a new pharmaceutical formulation

Pharmaceutical Technology

In addition, several pieces of documentation will be required to support the API qualification, e.g. pharmacopeial compliance. It is also essential to evaluate the reliability of the company supplying the ingredient: do they provide sufficient communication and documentation? Is Benzalkonium Chloride a good choice?