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As part of our series looking at how pharma companies have adapted to the pandemic, Shannon Rush, leader of Eli Lilly & Co’s diabetes business unit in Northern Europe, tells pharmaphorum how the company is working to support diabetes care in the UK amid the pandemic. I needed to get a pulse of how we could add value.”.
Non-adherence to self-management regimens in diabetes is globally a widespread, costly and ultimately life threatening issue. The 15 minute presentation and 40 minute panel discussion will consider patient insights from our recent 'managing diabetes in the real world' tweetchat.
Diabetes is one of the most prevalent and most costly conditions worldwide – with a prevalence equating to 8.5% This webinar will explore the patient pathway and how effective modelling – when pharma works together with healthcare stakeholders – can improve outcomes for both patients and the healthcare system as a whole.
IMHO, this was a huge win for patients thanks to the HIV + Hepatitis Policy Institute, the Diabetes Patient Advocacy Coalition, and the Diabetes Leadership Council. During the full 90-minute webinar, I discussed seven crucial risks that could disrupt this market along with many other aspects of this emerging market.
This pharmaphorum webinar, held in association with the National Institute for Health Research (NIHR), takes place on Thursday 12 th November, 14:00 GMT / 16:00 CET and will introduce the new NIHR National Patient Recruitment Centres and look at how the NPRCs will take a patient-centric approach to pharmaceutical research.
Marketers should focus on: High-intent keywords such as latest oncology treatments or diabetes medication updates. whitepapers, clinical data, on-demand webinars). webinar sign-ups, medical eBook downloads). Webinars and virtual events for deeper HCP engagement. Ensure fast load times and mobile optimization.
Webinar Invitations : Engage HCPs with exclusive opportunities to learn and interact. Event Reminders : Automate reminders for webinars or conferences. Here’s a quick look at a successful email campaign in pharma: Objective : Increase awareness about a new diabetes drug. If it’s purely promotional, you’ve lost them.
Use medical conferences, webinars, and educational content to connect with HCPs authentically. Optimize your website to be mobile-friendly and create value-driven content around trending topics like “best treatment options for diabetes” to drive traffic. Targeting Healthcare Professionals (HCPs) Why focus on HCPs?
This pharmaphorum webinar, held in association with the National Institute for Health Research (NIHR), will take place on Thursday 25 th March at 15:30 GMT / 16:30 CET and look at where virtual trials fit into the next generation of pharmaceutical clinical research. The webinar will also cover: Harnessing the UK’s linked-up data systems.
For example, an HCP might see a branded ad for a diabetes treatment on a medical news website, receive an email with clinical trial results, and later engage with a rep via a virtual detailing sessionall forming a connected experience.
Example: When marketing a new diabetes medication like Ozempic , your content should be tailored to answer specific questions patients or HCPs might have about the drug. Yes, especially for reaching specific demographics or promoting content like webinars. Is it worth investing in paid social media ads?
Throughout the year, we offer numerous educational webinars, mentorship opportunities, conferences and competitions for our members to get involved with. Opportunities to get involved as a pre-pharmacy student SNPhA has pre-pharmacy membership opportunities for undergraduate and high school students.
Each business day, FDAnews provides valuable insights into: Best practices in regulatory compliance and the pathways to approval Draft and final guidances from the FDA and other regulatory agencies Company mergers and technology developments FDA budgets and spending, including proposals and approvals by Congress and the President Quality and GMP regulatory (..)
Blogs, whitepapers, webinars, and infographics can help position your brand as a trusted authority. Using high-reach keywords like “diabetes management,” “oncology treatments,” and “prescription drug savings” , along with location-based SEO, can drive organic traffic to your content.
In a recent pharmaphorum webinar leaders from the NIHR’s five National Patient Recruitment Centres (NPRCs) outlined how they could bring cutting-edge therapies to greater numbers of UK patients. The centres will benefit from shared standard operating procedures and will collaborate with each other as they host trials, the webinar heard.
This was the focus of a recent pharmaphorum webinar , held in association with the National Institute of Health and Care Research (NIHR) where experts from the NIHR and Roche discussed the potential of healthcare data in commercial clinical research. The current data landscape in commercial clinical research.
Tackling conditions such as diabetes, heart disease and stroke is of vital importance if patient outcomes are to be improved and healthcare costs lowered. Chronic diseases are the leading cause of death and disability worldwide and have a staggering impact on patients’ lives and the provision of healthcare around the world.
Example: If promoting a diabetes medication, provide detailed but digestible content on the latest diabetes management protocols. Speaking Engagements : Feature KOLs in webinars or conferences to discuss relevant topics. Interactive Webinars and Virtual Events Virtual events aren’t just a pandemic trend; they’re here to stay.
This pharmaphorum webinar, held in association with the National Institute for Health Research (NIHR), takes place on Thursday 12 th November, 14:00 GMT / 16:00 CET and will introduce the new NHS Patient Recruitment Centres and look at how the NPRCs will take a patient-centric approach to pharmaceutical research.
Medications approved in 2021 for chronic care: PharmD Live’s Chronic Care Medication Update Webinar covers the latest FDA-approved medications. Insulin, first introduced in 1921, 100 years later, 2021, diabetes monitoring devices are added to Medicare’s durable medical equipment list coverage. See it here. All rights reserved.
Implement keyword-based PPC targeting for general health-related searches like “best treatment for psoriasis” or “how to manage diabetes symptoms” Optimize landing pages with lead capture forms for ongoing engagement and remarketing. blogs or webinars).
Several forms of liver disease disproportionately impact Black individuals, including: Metabolic Dysfunction-Associated Steatotic Liver Disease (MASLD) More common due to higher rates of obesity and diabetes in Black populations.
oncology, diabetes, cardiology). New Treatment Advances in Type 2 Diabetes). signing up for a webinar, downloading a whitepaper)? Segment Your Audience for Relevance Generic, mass emails dont work. Instead, divide your audience into smaller groups based on: HCPs vs. Patients vs. Caregivers (each needs different messaging).
Virtual Engagement Post-pandemic, virtual meetings and webinars have become staples for educating HCPs. Example: Hosting an online panel discussion about your diabetes drugs real-world applications can spark interest. From blogs to webinars, its a vital tool for connecting with your audience.
Treating the underlying cause , such as diabetic kidney disease, viral infections, cardiac or hepatic disorders, administration of nephrotoxic drugs. Treatment with SGLT-2 inhibitors and glucagon-like peptide 1 (GLP-1) receptor agonists may reduce the risk of kidney disease progression in patients with type 2 diabetes. g/kg/day (0.6-0.8
Webinars & Virtual Conferences HCPs value expert insights and peer discussions. Hosting webinars with leading researchers, KOLs (Key Opinion Leaders), and medical professionals enhances credibility. Scientific articles, whitepapers, webinars, and LinkedIn thought leadership posts are highly effective in engaging HCPs.
During a webinar held last month, Digital Health Trends 2021: Innovation, Evidence, Regulation, and Adoption , expert panellists discussed the report’s findings, and how to overcome the multiple barriers to adoption. It’s all about “identifying and signalling illness much further upstream”, she added. “We
CPA in the Pharma Context HCP Targeting: Drive HCP engagement by paying for valuable actions like e-detailing sessions or webinar sign-ups. Example: For a branded diabetes drug like Ozempic, you could design campaigns encouraging patients to use a savings card. Why CPA is Perfect for Pharma Marketing 1. Absolutely!
Whether thats requesting medical samples, signing up for a webinar, or downloading patient education materials , CRO helps ensure visitors dont just browsethey take action. HCP & Patient Conversion Rates For HCPs: Track sample requests, webinar sign-ups, and medical rep meeting requests.
Consider tools like personalized email campaigns or webinars to maintain active communication. Whether promoting Keytruda to oncologists or raising awareness about a new diabetes treatment, tools like programmatic advertising ensure your message reaches the right audience.
Example: If you’re promoting a diabetes medication, use keywords like “Type 2 diabetes treatment options” and link to authoritative sources like Pharma Marketing News. Your content should answer questions, solve problems, and ultimately drive action—whether it’s downloading a brochure or signing up for a webinar.
best migraine treatment or new diabetes medication). For example, a PPC ad campaign for a new multiple sclerosis (MS) treatment can drive HCP registrations for a webinar within days , while organic search may take months to gain traction. Retargeting PPC ads can remind them about the webinar, increasing conversion rates.
For instance, targeting a diabetes drug like Jardiance involves identifying adults struggling with Type 2 diabetes and tailoring messages about improved glycemic control. Education and Training: Provide resources like webinars or white papers to engage HCPs effectively.
Imagine a diabetes patient sharing their experience with Ozempicit resonates far better than generic ads. White Papers and Webinars: Provide HCPs with resources that dive into drug efficacy and research. Cardiologists may respond better to campaigns about heart health advancements, while oncologists need oncology-specific updates.
For example, a campaign on “Managing Diabetes with XYZ Drug” can position your brand as a helpful resource. Using email, social media, in-person meetings, and webinars to deliver a consistent message across platforms. Branded Content: Educate, Don’t Just Promote Branded content is an excellent way to educate HCPs and patients.
An imbalance of calcium and phosphate homeostasis and vitamin D metabolism may contribute to signs and symptoms related to renal bone disease such as bone pain and increased risk of fractures.
How do you market a new diabetes drug like Trulicity or Ozempic while maintaining FDA compliance? Whether it’s through webinars, mobile apps, email campaigns, or in-person conferences, consistency is key. Virtual events , webinars, and digital conferences have now become mainstream.
Thought leadership content, webinars, and live Q&A sessions help build trust and visibility. For example, targeting oncologists for a drug like Opdivo requires a unique approach compared to marketing a diabetes treatment. Predictive analytics can even forecast the success of a marketing campaign before it launches.
Educational Content: Beyond promoting products, offer valuable resources like blogs, webinars, and infographics. For instance, a guide explaining how Jardiance works for diabetes can help patients make informed decisions. Engaging on Digital Platforms: Patients are increasingly turning to online communities for advice and support.
Interactive Banner Ads Ads with clickable call-to-actions (CTAs) that lead to drug sample requests, webinars, or downloadable whitepapers. Short-Form Video Ads Quick, informative clips highlighting new drug mechanisms, clinical trial data, or FDA approvals.
Interactive Banner Ads Ads with clickable call-to-actions (CTAs) that lead to drug sample requests, webinars, or downloadable whitepapers. Short-Form Video Ads Quick, informative clips highlighting new drug mechanisms, clinical trial data, or FDA approvals.
Local as well as global brand specialists for India for Cardiology & diabetes portfolio. Led Marketing Excellence function, with responsibility of strategic planning and collaborated for creating differentiated omnichannel marketing plans for 8 business units of Abbott Healthcare.
This was the subject of a recent pharmaphorum webinar , developed in association with the National Institute of Health and Care Research (NIHR) where a panel of industry experts gathered to discuss how to unlock the promise of primary care sites in commercial research.
Local as well as global brand specialists for India for Cardiology & diabetes portfolio. Led Marketing Excellence function, with responsibility of strategic planning and collaborated for creating differentiated omnichannel marketing plans for 8 business units of Abbott Healthcare.
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