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Pharma’s response to COVID: Lilly and diabetes care

pharmaphorum

As part of our series looking at how pharma companies have adapted to the pandemic, Shannon Rush, leader of Eli Lilly & Co’s diabetes business unit in Northern Europe, tells pharmaphorum how the company is working to support diabetes care in the UK amid the pandemic. I needed to get a pulse of how we could add value.”.

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Diabetes - Understanding Real World Patient Needs and Improving Outcomes

pharmaphorum

Non-adherence to self-management regimens in diabetes is globally a widespread, costly and ultimately life threatening issue. The 15 minute presentation and 40 minute panel discussion will consider patient insights from our recent 'managing diabetes in the real world' tweetchat.

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Measuring the cost of the right interventions in diabetes

pharmaphorum

Diabetes is one of the most prevalent and most costly conditions worldwide – with a prevalence equating to 8.5% This webinar will explore the patient pathway and how effective modelling – when pharma works together with healthcare stakeholders – can improve outcomes for both patients and the healthcare system as a whole.

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The Economics of Copay Accumulators, Maximizers, and Alternative Funding Programs (Video) (rerun)

Drug Channels

IMHO, this was a huge win for patients thanks to the HIV + Hepatitis Policy Institute, the Diabetes Patient Advocacy Coalition, and the Diabetes Leadership Council. During the full 90-minute webinar, I discussed seven crucial risks that could disrupt this market along with many other aspects of this emerging market.

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Introducing the new NIHR National Patient Recruitment Centres

pharmaphorum

This pharmaphorum webinar, held in association with the National Institute for Health Research (NIHR), takes place on Thursday 12 th November, 14:00 GMT / 16:00 CET and will introduce the new NIHR National Patient Recruitment Centres and look at how the NPRCs will take a patient-centric approach to pharmaceutical research.

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Cost-Per-Click to Target HCPs

Pharma Marketing Network

Marketers should focus on: High-intent keywords such as latest oncology treatments or diabetes medication updates. whitepapers, clinical data, on-demand webinars). webinar sign-ups, medical eBook downloads). Webinars and virtual events for deeper HCP engagement. Ensure fast load times and mobile optimization.

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Healthcare Email Marketing Strategies: A Guide for Pharma Executives

Pharma Marketing Network

Webinar Invitations : Engage HCPs with exclusive opportunities to learn and interact. Event Reminders : Automate reminders for webinars or conferences. Here’s a quick look at a successful email campaign in pharma: Objective : Increase awareness about a new diabetes drug. If it’s purely promotional, you’ve lost them.

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