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Introduction Pharmaceuticalcompanies are investing heavily in digital advertising , and PPC campaign optimization is key to maximizing ROI while staying compliant. Leverage first-party data to refine retargeting strategies while maintaining HIPAA compliance. diabetes, cancer).
Using high-reach keywords like “diabetes management,” “oncology treatments,” and “prescription drug savings” , along with location-based SEO, can drive organic traffic to your content. Brands must adhere to HIPAA, FDA, and GDPR guidelines when collecting and using patient data.
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