Diabetes HIPAA Information 
Pharma Marketing Network
MARCH 8, 2025
Pay-per-click (PPC) advertising allows brands to reach healthcare professionals (HCPs) and patients when they are actively searching for treatment options, drug information, or medical education. Leverage first-party data to refine retargeting strategies while maintaining HIPAA compliance. diabetes, cancer).
Pharma Marketing Network
MARCH 5, 2025
So how can pharma brands maximize their return on investment (ROI) while ensuring compliance with FDA and HIPAA regulations ? The answer is simple search engines and social platforms are where patients and HCPs find information. Ensure landing pages align with ad content to prevent misleading information. blogs or webinars).
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Pharma Marketing Network
MARCH 5, 2025
With millions of healthcare professionals (HCPs) and patients turning to Google for medical information, paid search ads present a huge opportunity for pharma brands to boost engagement and conversions. However, the landscape isnt simple. Without careful planning, ads can get disapproved , budgets wasted, and campaigns underperforming.
pharmaphorum
NOVEMBER 1, 2022
Not unlike the financial industry, these institutions still exchange patient information via fax machines. As in finance, traditional healthcare stakeholders tend not to share information very efficiently with their competitors. You may ask: Can an open protocol be HIPAA compliant? The time to cross that bridge has passed.
Pharma Marketing Network
FEBRUARY 27, 2025
Content Marketing: Educate, Dont Just Sell Patients and HCPs are constantly searching for medical information. Using high-reach keywords like “diabetes management,” “oncology treatments,” and “prescription drug savings” , along with location-based SEO, can drive organic traffic to your content.
Pharma Marketing Network
NOVEMBER 7, 2024
Staying compliant with regulations like HIPAA and GDPR is non-negotiable. Data Security : Use secure email platforms to protect sensitive information. Here’s a quick look at a successful email campaign in pharma: Objective : Increase awareness about a new diabetes drug.
Pharma Marketing Network
FEBRUARY 19, 2025
Challenges in Pharma Email Marketing Pharma brands face unique barriers that other industries dont , such as: Strict compliance regulations (FDA, GDPR, HIPAA) that limit messaging. oncology, diabetes, cardiology). New Treatment Advances in Type 2 Diabetes). Email fatigue among HCPs and patients , leading to low open rates.
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