Pharma Marketing Network
MARCH 8, 2025
Leverage first-party data to refine retargeting strategies while maintaining HIPAA compliance. diabetes, cancer). FDA and HIPAA Compliance in PPC Fair balance requirements Ads must include benefits and risks equally. Patient privacy protection Retargeting must follow HIPAA guidelines to avoid privacy violations.
Pharma Marketing Network
APRIL 21, 2025
Compliance and Personalization: Striking the Right Balance While email marketing campaigns are effective, pharma companies must operate within the strict regulatory framework of HIPAA, GDPR, and FDA guidelines. That said, personalization is still possibleand powerful. How can pharma companies personalize emails without violating privacy laws?
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Pharma Marketing Network
MARCH 5, 2025
So how can pharma brands maximize their return on investment (ROI) while ensuring compliance with FDA and HIPAA regulations ? Work with HIPAA-compliant ad partners to safeguard patient data. Pharma PPC must comply with FDA regulations, HIPAA privacy laws, and strict ad platform policies , limiting targeting and messaging flexibility.
pharmaphorum
NOVEMBER 1, 2022
You may ask: Can an open protocol be HIPAA compliant? HIPAA does not specifically prohibit using and sharing open protocol-based software. The discussion around how to integrate an open-protocol approach into a complicated system governed by HIPAA has been going on for years. The time to cross that bridge has passed.
Pharma Marketing Network
NOVEMBER 7, 2024
Staying compliant with regulations like HIPAA and GDPR is non-negotiable. Here’s a quick look at a successful email campaign in pharma: Objective : Increase awareness about a new diabetes drug. Analogy: Think of automation as your marketing assistant, working 24/7 to deliver the right message at the right time.
Pharma Marketing Network
FEBRUARY 27, 2025
Using high-reach keywords like “diabetes management,” “oncology treatments,” and “prescription drug savings” , along with location-based SEO, can drive organic traffic to your content. Brands must adhere to HIPAA, FDA, and GDPR guidelines when collecting and using patient data.
Pharma Marketing Network
MARCH 5, 2025
Unlike traditional businesses, pharma brands face strict advertising regulations , requiring compliance with FDA guidelines, HIPAA, and Googles healthcare ad policies. However, the landscape isnt simple. Without careful planning, ads can get disapproved , budgets wasted, and campaigns underperforming.
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