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Pharma Marketing Strategies: Unlocking Success in a Competitive Industry

Pharma Marketing Network

Include valuable content like case studies, dosage calculators, and patient testimonials. Virtual Engagement Post-pandemic, virtual meetings and webinars have become staples for educating HCPs. Example: Hosting an online panel discussion about your diabetes drugs real-world applications can spark interest.

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Chronic Kidney Disease

RX Note

Treating the underlying cause , such as diabetic kidney disease, viral infections, cardiac or hepatic disorders, administration of nephrotoxic drugs. Treatment with SGLT-2 inhibitors and glucagon-like peptide 1 (GLP-1) receptor agonists may reduce the risk of kidney disease progression in patients with type 2 diabetes. g/kg/day (0.6-0.8

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Conversion Rate Optimization for Pharma: Boosting HCP & Patient Engagement

Pharma Marketing Network

Whether thats requesting medical samples, signing up for a webinar, or downloading patient education materials , CRO helps ensure visitors dont just browsethey take action. Offer interactive tools like symptom checkers and dosage calculators. Highlight real patient stories to build credibility.

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Innovative Healthcare Advertising Strategies: Transforming Pharma Marketing in the Digital Era

Pharma Marketing Network

Imagine a diabetes patient sharing their experience with Ozempicit resonates far better than generic ads. White Papers and Webinars: Provide HCPs with resources that dive into drug efficacy and research. Instagram for Patients: Use visuals to simplify complex topics, like dosage instructions or potential side effects.

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Staging of Renal Function

RX Note

NOTE: While creatinine is commonly utilized, it is not perfect as creatinine is a metabolic by-product of muscle catabolism, meaning patients with lower or higher than average muscle will demonstrate different values than expected based on their renal function.

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