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Valuable virtual tools to keep HCPs informed

pharmaphorum

If there’s one take-home message about working during a pandemic, it is the enormous value that virtual events, webinars and e-learning can bring when face-to-face meetings and presentations are impossible. Rewind to March of 2020, and pharma companies were facing a communication crisis. The crisis that changed everything.

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Scientific evidence ‘on demand’? Proceedings from an expert roundtable

pharmaphorum

The ways in which we communicate and consume information are constantly transforming. In 2020, the challenges of the COVID-19 pandemic greatly accelerated the pace of this evolution, with wide-reaching effects on many aspects of medical communications. Q1: What are some ways in which data dissemination has evolved in 2020?

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Increasing patient engagement with UK clinical trials

pharmaphorum

In a recent webinar from pharmaphorum, the National Institute for Health Research (NIHR) outlined why and how it has developed a new approach to engage with patients while complying with national regulations, such as those set out in the Association of the British Pharmaceutical Industry’s (ABPI) Code of Practice.

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Harnessing Marketing Networks in the Pharmaceutical Industry: Strategies for Success

Pharma Marketing Network

To build strong HCP networks: Host webinars and conferences : Share new research and treatment insights. Consider Pfizer’s Science Will Win campaign, which highlighted the companys dedication to vaccine development. Ensure faster adoption of new therapies. Utilize CRM platforms : Track and maintain relationships with physicians.

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NHC Comments on Key Information and Facilitating Understanding in Informed Consent

Putting Patients First Blog

This method not only prioritizes the participant’s comprehension but also aligns with best practices in health communication that suggests a focused approach can significantly enhance understanding and retention of important information. The importance of using plain language in health communications is well-documented in literature.

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Pharmaceutical Branding Strategies: Building Trust, Loyalty, and Market Differentiation in a Competitive Industry

Pharma Marketing Network

For example, GSKs vaccine campaigns often include real patient experiences, fostering trust. Humanize Your Brand with Thought Leadership: Engage healthcare professionals with webinars, whitepapers, and expert articles. Commit to Transparency: Clearly communicate side effects, trial results, and efficacy.

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Optimising spend, maximising growth

Express Pharma

This collaboration was vital; it fostered communication among stakeholders, allowing them to swiftly address production hurdles and supply chain uncertainties that arose from both international raw material shortages and unpredictable COVID outbreaks.

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