pharmaphorum

OCTOBER 7, 2021

If there’s one take-home message about working during a pandemic, it is the enormous value that virtual events, webinars and e-learning can bring when face-to-face meetings and presentations are impossible. Rewind to March of 2020, and pharma companies were facing a communication crisis. The crisis that changed everything.

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pharmaphorum

OCTOBER 27, 2022

The overarching principle set out in Codes of Practice, and in particular the Principles for the use of digital channels in the EFPIA Code , is that the legislation and Codes of Practice apply equally to communications by companies on social media and digital channels. What are the key points from the Guidance?

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pharmaphorum

JUNE 23, 2021

Just as the wider healthcare system continues to acclimate to a new normal, the way pharma and physicians communicate is experiencing a technological revolution. Inefficient communications pre-COVID. And as physicians see processes digitalized, there will be no wholesale return to pre-COVID communication styles. “It’s

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Viseven

AUGUST 15, 2024

In an era where medicine is rapidly becoming more personalized, why do pharmaceutical companies still struggle to effectively engage with the very individuals they aim to serve? Additionally, the COVID-19 pandemic has intensified public scrutiny of pharmaceutical companies, creating a unique opportunity to build trust with patients.

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Express Pharma

MAY 18, 2024

With limited time for engagement with pharma companies and their medical representatives, more platforms to access disconnected information, HCPs often feel overwhelmed with the volume of content that is available to them. Today, HCPs seek more meaningful, personalised, and relevant engagement from pharmaceutical companies.

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Viseven

JUNE 20, 2023

This collaboration marks a significant milestone in digital communication within the healthcare industry. Driving Success in Pharma Communication The partnership between Viseven and SpotMe creates a unique point of view on the HCP engagement and B2B event organization.

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Eye on FDA

JULY 7, 2020

In the now distant past, enforcement from this office, then called the Division of Drug Marketing, Advertising, and Communications (DDMAC) and later re-named OPDP, was robust, with the office issuing scores of letters a year (156 were issued in 1998). One of them was about the appropriate use of links.

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pharmaphorum

DECEMBER 7, 2021

For the most part, life science companies have a relatively good knowledge of what their audiences want and need from them. Unfortunately, this isn’t always convenient or aligned to the information and tactics they would choose to adopt in their communications. There is clear evidence of a customer-centric paradox.

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Viseven

MAY 15, 2023

Pharmaceutical detailing is the most time-tested marketing format in the medical content world. Old-timer sales reps should remember how pharmaceutical companies reckoned face-to-face (F2F) visits with doctors as the most effective approach to achieving their sales targets. What is Pharmaceutical Detailing?

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Pharma Marketing Network

OCTOBER 14, 2024

These technologies enable pharmaceutical companies to analyze vast amounts of data quickly, identify potential drug candidates, and optimize clinical trials, ultimately accelerating the time-to-market for new therapies. Partnerships and collaborations are gaining traction as innovative marketing strategies in the pharma industry.

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pharmaphorum

NOVEMBER 29, 2021

From clear communication with an unsettled, dispersed workforce to maintaining positive energy and managing people’s working hours, the need for open, inclusive and empathetic leadership has never been more important. . COVID-19 has amplified what is expected of leaders in workplaces around the world. About the author.

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PharmaState Academy

DECEMBER 24, 2024

Vijay Bhangale , a distinguished author, pharma marketing professional, and management consultant with over three decades of experience spanning the pharmaceutical industry and academia. His groundbreaking work, including the book Pharmaceutical Marketing 4.0, His groundbreaking work, including the book Pharmaceutical Marketing 4.0,

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Viseven

NOVEMBER 9, 2022

Key Opinion Leaders play a critical role in the life sciences industry – pharmaceutical companies often engage them during clinical trials and drug commercialization. It’s a quantitative way to locate physicians leaders who influence the medical community. In other words, managed KOLs can be a real game-changer.

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Pharma Marketing Network

OCTOBER 1, 2024

Pharma marketing is unique due to its highly regulated environment, making it crucial for companies to balance promotional efforts with compliance. One of the primary objectives of pharma marketing is to communicate the benefits and safety profiles of medications to healthcare providers and patients.

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PharmaState Academy

MARCH 13, 2023

In a highly competitive and constantly evolving industry, pharmaceutical companies must be able to identify and understand the needs and preferences of their target audiences and develop tailored marketing campaigns to effectively reach them. You went to medical school with them,” – and then invite them to the webinar.

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RX Note

MARCH 28, 2023

Never before, online webinar is so common. It is a cognitive bias that occurs when an individual, communicating with other individuals, unknowingly assumes that the others have the background to understand. You may learn CPD credit point system for pharmacist and pharmacist assistant here.

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Pharmaceutical Technology

MARCH 17, 2023

Over the last twenty years, there has been a major rise in risk sharing agreements in the pharmaceutical space, said Alex Watt, GlobalData’s principal research analyst, at a recent webinar on the same topic. Click here to watch this webinar and access the presentation. Please check your email to download the Report.

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Pharmaceutical Technology

MARCH 22, 2023

Large-molecule drugs such as biologics are particularly sensitive to foreign contamination and E&L interaction, making these issues key concerns for pharmaceutical companies. This on-demand webinar discusses the importance of a patient-appropriate BL & GF profile. Please check your email to download the Webinar.

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Pharmaceutical Technology

MARCH 6, 2023

The CLR is a great option for pharmaceutical companies performing steam sterilisation in the drying chamber. This also gives us a bigger picture of the process and a deeper knowledge compared to other companies who maybe only provide a particular component to this application,” believes Kuchenbecker.

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Pharmaceutical Technology

FEBRUARY 3, 2023

These single-use technologies allow pharmaceutical companies to achieve continuous manufacturing, which significantly reduces the risk of cross-contamination without the need for extensive cleaning and disinfecting. Please check your email to download the Webinar.

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Pharmaceutical Technology

DECEMBER 15, 2022

On a recent webinar about antimicrobial ingredients and their selection, Chantale Julien, product manager for quaternary ammonium compounds at Novo Nordisk Pharmatech, explains: “If we look first of all at the ingredient itself, of course you want it to be efficacious. There are many other aspects to take into consideration. Free Whitepaper.

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