PharmaState Academy

APRIL 6, 2024

CASE STUDY Effective Customer Communication - Launching a New Drug in Rural India Table of Contents Case Study Introduction: As the leader of the marketing team at ABCG Pharmaceuticals, you oversee the launch of a groundbreaking new drug designed to address a prevalent health issue in rural India.

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PharmaState Academy

FEBRUARY 19, 2024

CASE STUDY Implementing a Communication Protocol for Multinational Product Launch Table of Contents Case Study AlphaPharma, a leading multinational pharmaceutical company, is on the brink of launching a groundbreaking new medication called “NeuroPlus,” designed to treat a rare neurological disorder that affects.

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Eye on FDA

AUGUST 2, 2022

There are two means of gaining insight into the agency’s thinking about regulatory issues related to promotional communications by pharmaceutical companies; one is through the issuance of guidance documents, the other is through enforcement. But when it comes to enforcement things have changed greatly over the years.

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PharmaState Academy

OCTOBER 25, 2023

Scientific Communication for Pharma Marketing - Quiz Competition Participate in the Quiz & learn more about the “Scientific Communication for Pharma Marketing” which is significant to Pharma Marketing & Sales professionals. Winner Prize: The Quiz winner will be awarded Amazon Gift card worth Rs.

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Express Pharma

OCTOBER 16, 2024

Asiyah Nawab, Pharma Analyst at GlobalData, states, “Sanofi/Regeneron’s Dupixent has demonstrated great efficacy for patients that present with moderate-to-severe exacerbations with high blood eosinophils, while simultaneously administering their SOC. billion by 2033.”

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PharmaState Academy

DECEMBER 18, 2024

Scientific Communication for Pharma Marketing - Quiz Questions: 20 Passing Marks: 80% The number of attempts remaining is 1 Please fill in the required information to participate in the Quiz Competition. a) 60% b) 80% c) 40% d) 30% 6 / 20 What is the impact of personalized scientific communication on HCPs?

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pharmaphorum

NOVEMBER 26, 2020

Since the start of the year, pharmaceutical companies have been riding a rollercoaster of challenges. Then, as we went further into the crisis, there were some almost protectionist moves in some countries, as they placed or considered export bans on active pharmaceutical ingredients (API).”. It’s exciting.”.

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pharmaphorum

NOVEMBER 3, 2021

Pharma companies are producing and distributing more digital content than ever due to the pandemic, meaning the content presented needs to stand out in the crowded digital space to garner attention. Content metrics is the collection of data related to an industry or a company’s content.

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pharmaphorum

JUNE 23, 2021

Just as the wider healthcare system continues to acclimate to a new normal, the way pharma and physicians communicate is experiencing a technological revolution. Inefficient communications pre-COVID. And as physicians see processes digitalized, there will be no wholesale return to pre-COVID communication styles. “It’s

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PharmaState Academy

FEBRUARY 19, 2024

CASE STUDY Implementing a Communication Protocol for Multinational Product Launch HIGHLIGHTS NeuroPlus, a groundbreaking medication, offers hope to millions worldwide. Effective communication is key to aligning efforts across diverse regions. A communication protocol guides stakeholders in the launch of NeuroPlus.

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Eye on FDA

SEPTEMBER 28, 2022

FDA published notice recently that the Office of Prescription Drug Promotion (OPDP) was proposing some new research related to the promotion of medicines by pharmaceutical companies. The research was new (kind of) but the direction was more of the same old focus – direct-to-consumer advertising (DTC).

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Viseven

AUGUST 15, 2024

In an era where medicine is rapidly becoming more personalized, why do pharmaceutical companies still struggle to effectively engage with the very individuals they aim to serve? Additionally, the COVID-19 pandemic has intensified public scrutiny of pharmaceutical companies, creating a unique opportunity to build trust with patients.

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Viseven

MAY 15, 2023

Pharmaceutical detailing is the most time-tested marketing format in the medical content world. Old-timer sales reps should remember how pharmaceutical companies reckoned face-to-face (F2F) visits with doctors as the most effective approach to achieving their sales targets. What is Pharmaceutical Detailing?

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pharmaphorum

AUGUST 17, 2020

Robb : “In pharma the approaches are varied, partly because our clients have any number of customers, including – but not limited to – healthcare practitioners, payers and insurance companies. Clearly, over the last few months, sales reps have had limited in-person access to HCPs, which has presented a challenge. “A

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Viseven

FEBRUARY 17, 2025

The Viseven team will shine a light on IVAs in pharmacy their role, how to design, adopt, and present them during HCPs’ meetings. These are a key part of e-detailing, which involves using digital platforms for presentations to HCPs. Improved retention How do pharma companies stay top of mind?

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Pharma Marketing Network

AUGUST 9, 2023

Navigating these regulatory challenges is essential to ensure compliance, maintain trust, and effectively communicate the benefits and risks of pharmaceutical products. In this blog post, we will explore best practices for pharmaceutical companies to navigate the complex landscape of regulatory challenges in marketing.

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Pharmaceutical Technology

JANUARY 20, 2023

Pharmaceutical companies need to be prepared to answer the call for increased demand and supply into new markets, ensuring the proper resources and logistics framework are in place. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

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Eye on FDA

JULY 7, 2020

This year the unprecedented circumstances presented by the COVID-19 pandemic make it particularly interesting this year. The communications vehicle that incurred the violation was a sponsored link that appeared on Google. A good place to start is with regulatory enforcement of the Office of Prescription Drug Promotion (#OPDP).

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Viseven

NOVEMBER 17, 2022

Medical affairs in Pharma are often seen as a central agency that works within a healthcare company and prioritize communication among life science organizations, medical professionals, healthcare providers, and patients. What are pharmaceutical medical affairs? . The role of medical affairs in pharmaceutical companies.

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PharmaState Academy

MAY 29, 2024

2 / 15 How should a pharmaceutical company respond if its drug is found to have severe unreported side effects after market release? 3 / 15 How should pharmaceutical companies structure their post-marketing surveillance reports to align with UCPMP 2024 requirements?

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Pharma Marketing Network

DECEMBER 17, 2021

The wave of interest in sustainability follows the value chain from top-tier pharmaceutical companies to their suppliers of every size. About 80% of pharmaceutical companies have announced a commitment to becoming carbon-neutral or made a net-zero pledge for carbon emissions. Where do most organizations start?

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Pharma Marketing Network

OCTOBER 3, 2024

In the digital age, content creation for social media has become an indispensable tool for industries across the board, including pharmaceuticals. As the healthcare landscape evolves, pharmaceutical companies are increasingly leveraging social media platforms to connect with healthcare professionals, patients, and the broader public.

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pharmaphorum

NOVEMBER 25, 2021

Linking events with the company’s broader content strategy will help regularly communicate more in-depth insights, and delivering content in new and engaging ways, such as gamification or extended reality, will draw in your audience. Securing excellent speakers will undoubtedly enhance the event experience.

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pharmaphorum

MAY 24, 2021

It can be used for sales, marketing and patient communication materials, in print or digital form. It means that designs can be carried out in a more templated fashion than at present and presents a change from marketing-as-usual.

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PharmaState Academy

DECEMBER 24, 2024

Vijay Bhangale , a distinguished author, pharma marketing professional, and management consultant with over three decades of experience spanning the pharmaceutical industry and academia. His groundbreaking work, including the book Pharmaceutical Marketing 4.0, His groundbreaking work, including the book Pharmaceutical Marketing 4.0,

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Pharma Marketing Network

OCTOBER 14, 2024

These technologies enable pharmaceutical companies to analyze vast amounts of data quickly, identify potential drug candidates, and optimize clinical trials, ultimately accelerating the time-to-market for new therapies. Partnerships and collaborations are gaining traction as innovative marketing strategies in the pharma industry.

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Pharma Pathway

FEBRUARY 2, 2023

Should have Excellent Oral and written communication and presentation skills. Our focus is primarily on niche therapeutic areas and complex products. Should have update knowledge and current requirements of various regulatory agencies. Date: 4th Feb’ 2023 Time: 09:30 AM to 05:30 PM Venue: Natco Pharma Limited, Natco House, Road No.

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pharmaphorum

SEPTEMBER 30, 2021

In addition to helping HCPs with the integration of knowledge and practical guidance, case-based learning can also assist with the development of ‘softer’ learning skills, such as those focused on self-evaluation, critical reflection, professionalism (such as teamwork and ethical considerations), and communication with staff and patients.

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pharmaphorum

NOVEMBER 17, 2020

Like other pharmaceutical companies, Vertex still faces challenges with reimbursement and market access. The agreement for Kaftrio followed a long battle with NHS England to make the company’s three other cystic fibrosis medicines available. Early results are positive, it hasn’t changed the mission,” says Lem.

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PharmaState Academy

MARCH 1, 2024

This involves meticulous preparation, persuasive communication, and collaborative negotiation to address concerns and demonstrate the value proposition of your medications effectively. Each pharmacy presents a unique set of challenges and opportunities, requiring your team to adapt their approach and messaging accordingly.

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PharmaState Academy

MARCH 1, 2024

This involves meticulous preparation, persuasive communication, and collaborative negotiation to address concerns and demonstrate the value proposition of your medications effectively. Each pharmacy presents a unique set of challenges and opportunities, requiring your team to adapt their approach and messaging accordingly.

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Viseven

JUNE 14, 2022

The professional market situation is the driving force behind business as well as industry communication. So, in order to not spend countless hours trying to reach the doctor, pharmaceutical sales rep needs to shift focus toward the consumer model. Prep Pharmaceutical Representatives.

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pharmaphorum

MAY 27, 2022

The standard operating procedures that guided practice for a generation were ripped up by the pandemic and the challenges for pharmaceutic company field force teams multiplied while the opportunities diminished. Good communication is a hallmark of business success.”. About the interviewees. He graduated from UNSW, with a B.A

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PharmaState Academy

JANUARY 23, 2024

Pharmaceutical Brand Recognition Study in India: Madhav Gandhi presented a study on India’s most recognized pharmaceutical brands, conducted by 150 students through a survey involving doctors from various specialties. Brand Building in CNS Division: Patient Perspective Matters: R.

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PharmaState Academy

MARCH 12, 2023

What necessitates the Government of India to evolve this voluntary Uniform Code of Pharmaceutical Marketing Practices (UCPMP) into an Act? It is important that pharmaceutical companies follow Good Marketing Practices (GMaP) to ensure they are acting ethically, transparently, and in the best interests of patients.

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PharmaState Academy

APRIL 16, 2024

CASE STUDY Expanding Market Penetration in Rural Areas A Sales Plan to Address Unique Challenges to Healthcare and Low Awareness Levels Table of Contents Case Study Context and Background: In the vast landscape of pharmaceutical sales, reaching rural areas presents a formidable challenge.

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Pharma Marketing Network

AUGUST 9, 2023

Navigating these regulatory challenges is essential to ensure compliance, maintain trust, and effectively communicate the benefits and risks of pharmaceutical products. In this blog post, we will explore best practices for pharmaceutical companies to navigate the complex landscape of regulatory challenges in marketing.

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