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New digital channels have changed the way patients engage with the medical world around them, while driving expectations on how the pharma industry must respond and deliver their communications during the pandemic. Many commenters have observed that this challenge is about a reallocation of resources and peoplemanagement.
Oliver Stohlmann’s Corporate Survival Hacks series draws on his experiences of working in local, regional and global life science communications to offer some little tips for enjoying a big business career. This post looks at peoplemanager effectiveness and how to boost team and co-worker engagement. Use it responsibly!
Communicating with relevant people in-house and externally to manage content and expectations regarding content – unpaid and paid. plus any responsibilities for other staff if applicable, typically: managing others in publishing team to produce content/marketing/layouts/Deep Dive promotion. Producing articles, Deep Dive.
Since you have now petitioned me for some advice on the topic of people-management, and thus given me permission to speak freely, I will endeavor to share some things with you. Your very presence, all that you say and do, is communicating to everyone around you what the standard of conduct will really be.
Cognitive empathy makes you better communicators, because it helps you convey information in a way that that makes the other person comfortable and understand you better. However, you as a pharma sales leader should use it positively for better peoplemanagement. Your communication now will “hit the bullseye.”
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