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Every scientific message has a story. Medical communications must adapt to effectively bring these to life.

pharmaphorum

Medical communications are in a state of transition. Francis Namouk, managing director of Healthware MedComms , a new medical communications and education division of the Healthware Group, tells us more. Where medical communications have historically centred on brand, providers now desire more tailored, science-driven messaging.

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Responding to dynamic shifts in value communications

pharmaphorum

OPEN Health’s Beth Lesher and Annemarie Clegg examine what the convergence of medical communications and market access means for pharmaceutical companies. The evolution of value in healthcare is a trend that has important implications for communications, particularly because ‘value’ is very much in the eye of the beholder.

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How to improve payer engagement with tailored value communication

pharmaphorum

This article appears in our digital magazine Deep Dive: Market Access 2021. But traditional payer archetyping is no longer enough. • Read the full article in pharmaphorum’s Deep Dive digital magazine. The post How to improve payer engagement with tailored value communication appeared first on.

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How Effective Are Drugs in Treating Communication Disorders?

Pharma Mirror

Speaking, hearing, and comprehending is how most of us communicate with the outside world, and being unable to do so — or even to do so with difficulty — can be a significant impediment to dealing with others. The post How Effective Are Drugs in Treating Communication Disorders? appeared first on Pharma Mirror Magazine.

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Unpacking rare diseases in the first edition of Delta magazine

pharmaphorum

Welcome to Delta – the new Fishawack Health magazine. We’ve chosen to focus our first edition of the magazine on a topic close to our hearts, rare diseases. DOWNLOAD OUR DIGITAL MAGAZINE HERE. The post Unpacking rare diseases in the first edition of Delta magazine appeared first on.

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Deep Dive: Communications and Commercialisation

pharmaphorum

The COVID-19 pandemic kickstarted a period of profound change in how the pharmaceutical industry approaches both communications and commercialisation. The pharma company’s senior vice president for major markets talks about the continued evolution of the industry’s approach to communications and commercialisation.

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Deep Dive: Communications 2020

pharmaphorum

COVID-19 might have forced pharma to finally fully embrace digital communications, but that doesn’t mean the industry is good at using these platforms yet. Responding to dynamic shifts in value communications. The post Deep Dive: Communications 2020 appeared first on. Subscribe to future issues of Deep Dive.