Remove Communication Remove Hospitals Remove Magazine
article thumbnail

The doctors have spoken: what physicians need from pharma comms in the post-pandemic world

pharmaphorum

In the rapidly changing field of medicine, effective communications are essential to ensuring that innovations are cascaded out across the health system. New research from M3 highlights the need for pharma to adapt their communication efforts to help ease the burden placed on doctors.

article thumbnail

How digital pathways are changing healthcare

pharmaphorum

Improvements in the quality and flow of data between primary care, secondary care and the patient leads to an infinitely better overall level of communication,” says Parkes, “which in turn leads to more engaged and educated patients. “We Every single hospital has a different process and a different set of forms to fill in.”.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Three strategies for managing loss of exclusivity successfully

pharmaphorum

They employed hundreds of new salespeople to detail doctors and hospitals, spent millions on TV and magazine ads and handed out masses of free samples. Instead, maintain face-to-face communication around the time of LOE – when generic competitors enter the market it can be really valuable way to maintain already loyal customers.

article thumbnail

Pharma Marketing Network - Untitled Article

Pharma Marketing Network

Robin (Guest): Sure when I was 16 I was misdiagnosed with an autoimmune disease and I’ve had a total of 43 hospitalizations, 6 major surgeries and three organs removed. Would you mind touching base a little bit on that? Don ( PMN): Wow! Robin (Guest): Yes.

article thumbnail

Pharma Marketing Network - Untitled Article

Pharma Marketing Network

Robin (Guest): Sure when I was 16 I was misdiagnosed with an autoimmune disease and I’ve had a total of 43 hospitalizations, 6 major surgeries and three organs removed. Would you mind touching base a little bit on that? Don ( PMN): Wow! Robin (Guest): Yes.

article thumbnail

Ep. 001 – John Mack Podcast Transcript

Pharma Marketing Network

they got into trouble for putting out some recommendations about hospitals, and that they were actually paid ads. And now it’s a common communication channel even for the President. It’s new the way we all communicate today in such an open and public forum. RJ Lewis (EHS): Dr. Coop. John Mack (PG): Coop.

article thumbnail

Emotional empathy is driving brand equity

pharmaphorum

T-Mobile went into partnership with Verizon, AT&T, and iHeartMedia to give 40,000 phone chargers to hospitals, putting frightened, isolated patients back in touch with loved ones. THE PLANNING SHOP is an insight-led brand and communications consultancy of choice for the healthcare industry, with offices in the US and UK.