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HIPAA Secure 2-Way Messaging

PioneerRx

Mobile messaging is a convenient and easy way to communicate with patients, but it also walks a fine line when it comes to HIPAA compliance. SMS texting holds the…

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Pharma Marketing Resources

Pharma Marketing Network

Platforms like Salesforce Health Cloud and Veeva Systems help teams organize data, automate communication, and improve relationship management. Platforms like Mailchimp and HubSpot provide automation features, ensuring personalized and compliant communication.

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As the Prospect of a Vaccine Approaches, Business and Communications Challenges Are Just Around the Corner

Eye on FDA

Vaccination for COVID-19 not only requires business planning, but communications planning in support of the decisions. What are the HIPAA and privacy implications, if any, related to all of these questions? This is true for business to consumer or business to business concerns – whether manufacturers or in the service sector.

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Fidelis Specialty Pharmacy Selects Citus Health to Enable Real-Time Virtual Patient Communications and Faster Collection of Key Patient Data

Citus Health Specialty Pharmacy

Innovative specialty pharmacy provider for hemophiliac and bleeding disorder patients to implement Citus Health’s HIPAA-compliant digital health solution suite to improve patient and staff communications, therapy adherence rates and patient outcomes.

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Specialty pharma’s next big opportunity: it’s time for patient access to adopt an open protocol

pharmaphorum

You may ask: Can an open protocol be HIPAA compliant? HIPAA does not specifically prohibit using and sharing open protocol-based software. Their patient journey typically requires engaging with discrete service providers, who are often using antiquated means of communication. The time to cross that bridge has passed.

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Winning Healthcare Marketing Strategy: Proven Tactics for Success

Pharma Marketing Network

Use Personalized Communication One-size-fits-all is no longer effective. Ensure your campaigns comply with regulations like HIPAA and communicate your commitment to safeguarding patient data. Marketers should follow industry standards like HIPAA, ensure transparency, and work closely with legal teams to review campaigns.

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Healthcare Email Marketing Strategies: A Guide for Pharma Executives

Pharma Marketing Network

In an industry as specialized as healthcare, personalized communication can make or break your relationship with HCPs and patients. Staying compliant with regulations like HIPAA and GDPR is non-negotiable. That’s the power of healthcare email marketing. Because it’s personal, direct, and measurable.

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