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Asked how he made the shift from working out the structure of proteins and how molecules bind to those proteins, to the founding of pharmaphorum and focusing on the digital space, his answer was clear: communication. Tunnah realised, in fact, that that communicative passion lay within himself and wasn’t satisfied by academic work.
2025 Health Leadership Conference takes on The Future of Leadership January 22, 2025 By: Leah Poffenberger, Senior Manager, Communications Leadership health care often comes with unique challenges in an ever-changing ecosystem.
Medical writing refers to creating healthcare-related textual content that aims to improve doctor-patient communication and provide insights on industry topics. Medical writers must be outstanding communicators, capable of breaking down complex ideas for the public and healthcare professionals in a digestible way.
We brought our A-game with a workshop led by our Head of Content Strategy and Enablement, Prasant Vijayakumar. Other panels explored crucial topics such as the impact of generative AI on omnichannel strategies in pharma, how communication tools influence channels in life sciences, and the value of data-driven insights in decision-making.
This method not only prioritizes the participant’s comprehension but also aligns with best practices in health communication that suggests a focused approach can significantly enhance understanding and retention of important information. The importance of using plain language in health communications is well-documented in literature.
Improved communication channels also mean that patients can share health data and feedback directly with researchers, creating a more collaborative experience. Promote collaboration across departments Encourage open communication between teams like research, regulatory, and data management through shared digital platforms.
Innovation in drug research and development for prevalent chronic diseases: proceedings of a workshop. Nature Communications, 11(6265). The price of progress: funding and financing Alzheimer’s disease drugdevelopment. Translational Medicine Communications, 4(18). The National Academies Press.
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