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Healthcare Email Marketing Strategies: A Guide for Pharma Executives

Pharma Marketing Network

In an industry as specialized as healthcare, personalized communication can make or break your relationship with HCPs and patients. Behavioral Triggers : If an HCP recently downloaded a whitepaper, send a follow-up email with related resources. Staying compliant with regulations like HIPAA and GDPR is non-negotiable.

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Citus Health Announces Groundbreaking Hospice Family Caregiver Research

Citus Health Specialty Pharmacy

In one of the more dramatic findings, 8 out of 10 family caregivers surveyed would (1) choose one hospice over another, and (2) give that hospice higher ratings on the CAHPS hospice survey if the hospice enabled real-time communication via computer, tablet, and smart phone. ” What Do Family Caregivers Say? .

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Citus Health Announces Groundbreaking Home Healthcare Consumer Research

Citus Health Specialty Pharmacy

In one of the more dramatic findings, nearly every patient and family caregiver surveyed would (1) choose one home healthcare provider over another, and (2) give that home healthcare provider higher ratings on the HHCAHPS survey if the home healthcare provider enabled real-time communication via smart phone, tablet, or computer.

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7 Ways To Improve Medication Adherence and Lower DIR Fees

Digital Pharmacist

Download today! 6) Communicate Securely & Efficiently Our HIPAA-compliant 2-way messaging offers a secure point of contact between you and your patients. You can increase adherence by simplifying communication, making it easy to share protected information like insurance cards and Rx numbers.

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Bringing the Benefits of eCOA BYOD Strategies to Clinical Studies

pharmaphorum

This precipitated a shift from a centralised trial experience to a decentralised one, resulting in participants communicating electronically. Therefore, vendor applications must adhere to HIPAA and GDPR data protection regulations, including encryption and multifactor authentication. BYOD in clinical trials.

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Understanding the current and future state of complex health data protection laws

Pharmaceutical Technology

Compliance in the US – HIPAA The Health Insurance Portability and Accountability Act (HIPAA) covers several areas relating to health data, with one of the key requirements being a set of standards – the Privacy Rule and the Security Rule – to protect sensitive PHI from being disclosed without the patient’s consent.

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The challenges of clinical data management: Can consent management software help?

Pharmaceutical Technology

At the same time, consent management platforms allow sponsors to comply with data privacy regulations and guidelines like HIPAA and Washington’s My Health, My Data, ensuring patient safety remains at the forefront of all processes while avoiding litigation. Please check your email to download the Whitepaper.