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Healthcare Email Marketing Strategies: A Guide for Pharma Executives

Pharma Marketing Network

In an industry as specialized as healthcare, personalized communication can make or break your relationship with HCPs and patients. Webinar Invitations : Engage HCPs with exclusive opportunities to learn and interact. Event Reminders : Automate reminders for webinars or conferences. Because it’s personal, direct, and measurable.

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Applying behavioural interventions in chronic diseases

pharmaphorum

Tackling conditions such as diabetes, heart disease and stroke is of vital importance if patient outcomes are to be improved and healthcare costs lowered. Chronic diseases are the leading cause of death and disability worldwide and have a staggering impact on patients’ lives and the provision of healthcare around the world.

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Top Pharmaceutical Marketing Strategies to Engage Healthcare Professionals

Pharma Marketing Network

Example: If promoting a diabetes medication, provide detailed but digestible content on the latest diabetes management protocols. Use data to tailor your messaging and make your communications feel more relevant. Speaking Engagements : Feature KOLs in webinars or conferences to discuss relevant topics.

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Email Marketing Campaigns for Pharma: Boost Engagement & Compliance

Pharma Marketing Network

Regulatory-Friendly Communication : Unlike social media ads, emails offer controlled messaging that aligns with compliance regulations. oncology, diabetes, cardiology). New Treatment Advances in Type 2 Diabetes). signing up for a webinar, downloading a whitepaper)? Therapeutic area focus (e.g., Ideal: 2-5% CTR ).

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Chronic Kidney Disease

RX Note

Kidney Failure Risk Equation - May be useful for patient and provider communication, triage and management of nephrology referrals and timing of dialysis access placement and living related kidney transplant. g/kg/day for diabetics)] or very low protein diet (0.28-0.43 Renal function trajectory pattern. g/kg/day (0.6-0.8

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Content Marketing Campaigns: How Pharma Brands Engage HCPs & Patients

Pharma Marketing Network

Webinars & Virtual Conferences HCPs value expert insights and peer discussions. Hosting webinars with leading researchers, KOLs (Key Opinion Leaders), and medical professionals enhances credibility. Scientific articles, whitepapers, webinars, and LinkedIn thought leadership posts are highly effective in engaging HCPs.

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Marketing Pharma: Proven Strategies to Stay Ahead in a Competitive Industry

Pharma Marketing Network

Tools like telehealth platforms, mobile apps, and digital detailing enable seamless communication with HCPs and patients. For example, a campaign on “Managing Diabetes with XYZ Drug” can position your brand as a helpful resource. Why Digital Transformation is Essential Gone are the days when traditional marketing alone could suffice.