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In an industry as specialized as healthcare, personalized communication can make or break your relationship with HCPs and patients. Webinar Invitations : Engage HCPs with exclusive opportunities to learn and interact. Event Reminders : Automate reminders for webinars or conferences. Because it’s personal, direct, and measurable.
Tackling conditions such as diabetes, heart disease and stroke is of vital importance if patient outcomes are to be improved and healthcare costs lowered. Chronic diseases are the leading cause of death and disability worldwide and have a staggering impact on patients’ lives and the provision of healthcare around the world.
Example: If promoting a diabetes medication, provide detailed but digestible content on the latest diabetes management protocols. Use data to tailor your messaging and make your communications feel more relevant. Speaking Engagements : Feature KOLs in webinars or conferences to discuss relevant topics.
Regulatory-Friendly Communication : Unlike social media ads, emails offer controlled messaging that aligns with compliance regulations. oncology, diabetes, cardiology). New Treatment Advances in Type 2 Diabetes). signing up for a webinar, downloading a whitepaper)? Therapeutic area focus (e.g., Ideal: 2-5% CTR ).
Kidney Failure Risk Equation - May be useful for patient and provider communication, triage and management of nephrology referrals and timing of dialysis access placement and living related kidney transplant. g/kg/day for diabetics)] or very low protein diet (0.28-0.43 Renal function trajectory pattern. g/kg/day (0.6-0.8
Webinars & Virtual Conferences HCPs value expert insights and peer discussions. Hosting webinars with leading researchers, KOLs (Key Opinion Leaders), and medical professionals enhances credibility. Scientific articles, whitepapers, webinars, and LinkedIn thought leadership posts are highly effective in engaging HCPs.
Tools like telehealth platforms, mobile apps, and digital detailing enable seamless communication with HCPs and patients. For example, a campaign on “Managing Diabetes with XYZ Drug” can position your brand as a helpful resource. Why Digital Transformation is Essential Gone are the days when traditional marketing alone could suffice.
Educational Content: Beyond promoting products, offer valuable resources like blogs, webinars, and infographics. For instance, a guide explaining how Jardiance works for diabetes can help patients make informed decisions. Engaging on Digital Platforms: Patients are increasingly turning to online communities for advice and support.
From email marketing to targeted ads, make sure every piece of communication is relevant and adds value. Example: If you’re promoting a diabetes medication, use keywords like “Type 2 diabetes treatment options” and link to authoritative sources like Pharma Marketing News. They don’t want generic ads or irrelevant emails.
Consider tools like personalized email campaigns or webinars to maintain active communication. Whether promoting Keytruda to oncologists or raising awareness about a new diabetes treatment, tools like programmatic advertising ensure your message reaches the right audience.
Patient-Centric Approaches: The shift towards patient empowerment has revolutionized the way pharma brands communicate. Imagine a diabetes patient sharing their experience with Ozempicit resonates far better than generic ads. White Papers and Webinars: Provide HCPs with resources that dive into drug efficacy and research.
For instance, targeting a diabetes drug like Jardiance involves identifying adults struggling with Type 2 diabetes and tailoring messages about improved glycemic control. Education and Training: Provide resources like webinars or white papers to engage HCPs effectively. Clearly communicate data usage policies to build trust.
NOTE: You may also use Kidney Failure Risk Equation to determine the probability of kidney failure, which may be useful for patient and provider communication, triage and management of nephrology referrals and timing of dialysis access placement and living related kidney transplant. More advanced tools (e.g.
Thought leadership content, webinars, and live Q&A sessions help build trust and visibility. For example, targeting oncologists for a drug like Opdivo requires a unique approach compared to marketing a diabetes treatment. Predictive analytics can even forecast the success of a marketing campaign before it launches.
Local as well as global brand specialists for India for Cardiology & diabetes portfolio. Reviews from learners Adarsh Gautam Read More "I have attended a communication lecture before but i wasn't able to comprehend exactly how can we bring these changes in our life.
Local as well as global brand specialists for India for Cardiology & diabetes portfolio. Reviews from learners Adarsh Gautam Read More "I have attended a communication lecture before but i wasn't able to comprehend exactly how can we bring these changes in our life.
As noted in our previous communications, while the NHC would prefer a more traditional Notice and Comment rulemaking opportunity that would ensure the Agency directly responds to stakeholder feedback, we welcome this opportunity to express our reactions to CMS’ thinking on the negotiation program.
This breakthrough led to a recombinant (biosynthetic) and thereby safer therapy for diabetes than the animal-sourced insulin which had been used since 1922. Insulin injections are still the chief way of managing Type 1 diabetes today; however, since then, the impact of Recombinant Insulin’s discovery has gone even further.
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