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How the patient voice is becoming vital for drug approval

pharmaphorum

This article appears in our free digital magazine Deep Dive: Market Access 2021. This can lead to metabolic abnormalities including insulin resistance, diabetes, and elevated levels of blood lipids (such as high cholesterol). Read below for a preview! . Fighting for access.

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Building honest dialogue with patient advocates

pharmaphorum

Blogger Chris Aldred and Joe Delahunty from Ascensia Diabetes Care have been working together to answer that question for five years. This article appears in our free digital magazine Deep Dive: Market Access 2021. I think everyone in the diabetes community advocates for something because they’re passionate about it. “I

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Specialty pharma’s next big opportunity: it’s time for patient access to adopt an open protocol

pharmaphorum

When Plaid effectively forced financial institutions to take an open-protocol approach to digital interoperability, “Every bank (took) their five-year strategy on digitizing and brought it down into one or two years,” CEO Zach Perret said in an interview with Fortune magazine. The time to cross that bridge has passed. About the author.

HIPAA 98
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Innovative Healthcare Advertising Strategies: Transforming Pharma Marketing in the Digital Era

Pharma Marketing Network

Patient-Centric Approaches: The shift towards patient empowerment has revolutionized the way pharma brands communicate. Television and Print: While digital is dominant, TV and magazines still play a role, especially for older audiences. Campaigns now prioritize storytelling and empathy. Patient Stories: Share real-life success stories.

Dosage 52
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Pharma Marketing Network - Untitled Article

Pharma Marketing Network

Don ( PMN): That is really really cool and I think a relief to millions of diabetes sufferers probably around the world as one of the most extensive diseases. Robin (Guest): Just like any of the other like wearable track right it’s. Don ( PMN): Sure. Robin (Guest): And have Bluetooth-enabled and all of that. Robin (Guest): Absolutely.

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Pharma Marketing Network - Untitled Article

Pharma Marketing Network

Don ( PMN): That is really really cool and I think a relief to millions of diabetes sufferers probably around the world as one of the most extensive diseases. Robin (Guest): Just like any of the other like wearable track right it’s. Don ( PMN): Sure. Robin (Guest): And have Bluetooth-enabled and all of that. Robin (Guest): Absolutely.

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Emotional empathy is driving brand equity

pharmaphorum

New York Magazine , the New York Times and The Economist amongst many other news organisations knocked down their paywalls for COVID-19-related coverage to keep readers informed in a rapidly changing and often confusing environment. In Britain, the venerable BBC launched BBC Bitesize to help parents home-school children.