Remove Communication Remove Diabetes Remove HIPAA
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Email Marketing Campaigns: A Valuable Tactic in Pharma Marketing

Pharma Marketing Network

With increasing pressure from regulatory bodies and rising media costs, pharma marketers are rediscovering the power of personalized communication. Importantly, consistency in tone and branding across all pharma communications boosts credibility. However, in 2025, the digital transformation continues to accelerate.

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Specialty pharma’s next big opportunity: it’s time for patient access to adopt an open protocol

pharmaphorum

You may ask: Can an open protocol be HIPAA compliant? HIPAA does not specifically prohibit using and sharing open protocol-based software. Their patient journey typically requires engaging with discrete service providers, who are often using antiquated means of communication. The time to cross that bridge has passed.

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Healthcare Email Marketing Strategies: A Guide for Pharma Executives

Pharma Marketing Network

In an industry as specialized as healthcare, personalized communication can make or break your relationship with HCPs and patients. Staying compliant with regulations like HIPAA and GDPR is non-negotiable. Here’s a quick look at a successful email campaign in pharma: Objective : Increase awareness about a new diabetes drug.

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Email Marketing Campaigns for Pharma: Boost Engagement & Compliance

Pharma Marketing Network

Regulatory-Friendly Communication : Unlike social media ads, emails offer controlled messaging that aligns with compliance regulations. Challenges in Pharma Email Marketing Pharma brands face unique barriers that other industries dont , such as: Strict compliance regulations (FDA, GDPR, HIPAA) that limit messaging.

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7 Ways To Improve Medication Adherence and Lower DIR Fees

Digital Pharmacist

Pharmacy Performance Metrics Medication Adherence: Non-adherence to three chronic disease categories — oral diabetes medications, statins for cholesterol, and hypertension medications — impacts a pharmacy’s adherence score. To comply, pharmacies need to coordinate with doctors to get statins prescribed to patients with diabetes.

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Pharmaceutical Marketing: Innovative Strategies for Pharma Teams

Pharma Marketing Network

For instance, a guide explaining how Jardiance works for diabetes can help patients make informed decisions. Engaging on Digital Platforms: Patients are increasingly turning to online communities for advice and support. Clearly communicating the benefits and risks of drugs like Keytruda establishes credibility and trust.

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A digital twin for the body: why patient data consent is vital

Pharmaceutical Technology

You might have someone's weight, height, what they have eaten this week, their resting heart rate,” says Katherine Pomfret, head of communications at Syrenis. At this year’s American Diabetes Association annual scientific session, clinical trial data was presented that analysed 199 diabetes patients for an average of four years.