Books Communication Pharmaceutical Companies 
pharmaphorum
MAY 13, 2021
Virtual communications between sales reps and HCPs jumped significantly during 2020, making it more important than ever for pharma companies to maintain up-to-date customer data. A new e-book from Veeva recommends four key steps that can help a pharma organisation become a data-driven company: Ensure data is owned by data experts.
PharmaState Academy
DECEMBER 24, 2024
Vijay Bhangale , a distinguished author, pharma marketing professional, and management consultant with over three decades of experience spanning the pharmaceutical industry and academia. His groundbreaking work, including the book Pharmaceutical Marketing 4.0, For marketers, this is a double-edged sword.
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Viseven
AUGUST 7, 2024
Medical writing refers to creating healthcare-related textual content that aims to improve doctor-patient communication and provide insights on industry topics. Medical writers must be outstanding communicators, capable of breaking down complex ideas for the public and healthcare professionals in a digestible way.
PharmaState Academy
MARCH 12, 2023
What necessitates the Government of India to evolve this voluntary Uniform Code of Pharmaceutical Marketing Practices (UCPMP) into an Act? It is important that pharmaceutical companies follow Good Marketing Practices (GMaP) to ensure they are acting ethically, transparently, and in the best interests of patients.
PharmaState Academy
DECEMBER 1, 2023
A story is an interesting way of communicating messages which cannot be done in one-way sermons. Read what Jonathan Gottschall writes in his delightful book ‘ The Storytelling Animal: How Stories Make Us Human ’. And can happen even in medico-marketing communication. Communicating complex scientific information is the norm.
RX Note
MARCH 28, 2023
It is a cognitive bias that occurs when an individual, communicating with other individuals, unknowingly assumes that the others have the background to understand. Keep Outdated Initially, upon graduating from university, I would only keep the latest edition of a reference book or guideline. All in all, Ancora Imparo!
National Association of Boards of Pharmacy
JULY 19, 2023
Pharmacies that embrace these technologies may be able to enhance patient engagement, improve workflows, increase patient safety, and simplify communication. In fact, some pharmaceutical companies have already been exploring similar functionality in specific use cases. However, with these potential advancements come challenges.
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