Pharma Marketing Network

NOVEMBER 24, 2024

Leverage email campaigns, SEO-optimized blogs, and targeted PPC ads. Educational blogs, explainer videos, and interactive infographics can establish your authority. Use relatable metaphors: Think of content as a bridge connecting pharma companies with patients and HCPs. How can digital marketing benefit pharmaceutical companies?

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Drug Patent Watch

JANUARY 21, 2025

In our latest blog post, we dive into the best practices for drug patent portfolio management. From identifying and prioritizing patent opportunities to leveraging data and analytics, we'll explore the strategies that top pharmaceutical companies are using to stay ahead of the curve. But what does it take to excel in this field?

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pharmaphorum

NOVEMBER 11, 2020

Abid Rahman from Intouch Group tells pharmaphorum how AI-based technology is solving challenges across healthcare systems, pharmaceutical companies, and patient treatment. We can put AI use cases in three buckets – healthcare and hospital systems, pharmaceutical companies and patient and caregivers.”.

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Express Pharma

DECEMBER 30, 2024

These programs provide a solid foundation in both the scientific principles and practical aspects of the pharmaceutical industry, preparing students to meet the ever-evolving demands of the field. One way universities foster this preparation is through partnerships with pharmaceutical companies.

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Pharma Marketing Network

JULY 26, 2023

One of the FDA’s enforcement mechanisms is the issuance of marketing violation letters to pharmaceutical companies found in violation of advertising and promotion regulations. In this blog post, we will explore the potential reasons behind this trend and its implications for the pharmaceutical industry and public health.

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Express Pharma

APRIL 7, 2025

Additionally, pharmaceutical companies have increasingly turned to FDCs as a way to differentiate their products in a highly competitive market. By introducing unique formulations that combine existing drugs, companies can extend product life cycles and maintain exclusivity over certain combinations.

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Pharma Marketing Network

JULY 19, 2023

For example, a pharmaceutical company could create a blog post about a new drug that it is developing. This blog post could provide information about the drug’s potential benefits, its side effects, and how it compares to other drugs on the market.

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Pharma Marketing Network

JULY 19, 2023

But in order to be truly effective, sponsorships must be aligned with a company’s brand values. For pharmaceutical companies, this means aligning sponsorships with causes that are related to health and wellness. In 2020, the company committed to investing $5 billion in research and development over the next five years.

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Express Pharma

JUNE 1, 2024

Pharmaceutical companies face unique challenges due to their rapid digital transformation, adopting Internet of Things (IoT), Artificial Intelligence (AI), and blockchain technologies. Cybersecurity Challenges Intellectual Property Theft: Pharmaceutical companies invest heavily in research and development.

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Pharma Marketing Network

JULY 19, 2023

The pharmaceutical industry is constantly evolving, and digital technology is playing an increasingly important role in marketing campaigns. In the past, pharmaceutical companies relied heavily on traditional marketing methods such as print ads, TV commercials, and direct mail.

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Pharma Marketing Network

JULY 19, 2023

Sponsorships can be a powerful tool for pharmaceutical companies to engage with their target audience, build relationships with key stakeholders, and promote their brand in a meaningful way. But with so many different healthcare organizations and causes to choose from, it can be difficult to know where to start.

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Express Pharma

NOVEMBER 29, 2024

Implementing clear demand forecasting not only helps procurers ensure a reliable supply chain but also assists pharmaceutical companies in better planning and bidding for contracts. Implement clear demand forecasting : Accurate demand forecasting benefits both procurers and pharmaceutical companies.

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Express Pharma

JANUARY 24, 2025

In a notification issued earlier this month, The Union Health Ministry has granted a one-year extension to small and medium-sized pharmaceutical companies to upgrade their facilities as per the revised Schedule M of the Drugs and Cosmetic Act.

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Pharma Marketing Network

JULY 25, 2023

Traditionally, pharmaceutical companies have relied on demographics to target their marketing efforts. To create truly effective marketing campaigns, pharmaceutical companies need to go beyond demographics and consider the psychographics of their target audience. Goals: What are consumers trying to achieve?

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Pharma Marketing Network

JULY 27, 2023

Developing strong and meaningful relationships with Healthcare Professionals (HCPs) is vital for healthcare organizations, pharmaceutical companies, and medical device manufacturers alike. These partnerships not only improve patient outcomes but also foster mutual trust and collaboration.

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Express Pharma

MARCH 26, 2024

Chandru Chawla, a pharma veteran writes an open letter to those CEOs of Pharmaceutical companies who have NOT purchased Electoral Bonds and have NOT made political donations through other means Dear Pharma CEO who did NOT make political donations Compliments from an ordinary soon-to-be senior citizen and a consumer of medicines.

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Pharma Marketing Network

APRIL 4, 2025

On the patient side, pharmaceutical companies have launched ambassador and mentorship programs. These often involve real patients who use branded medications such as Dupixent or Cosentyx sharing their journeys through video testimonials, blogs, or social media.

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Pharma Marketing Network

JULY 12, 2023

This is especially true when it comes to pharmaceutical-sponsored health information. Pharmaceutical companies have a vested interest in promoting their products, so it’s important to be critical of any information they put out. Some of it is accurate and reliable, while other information may be misleading or even harmful.

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pharmaphorum

OCTOBER 27, 2022

The Guidance applies to all member companies of EFPIA and IFPMA, but also acts as useful guidance for all pharmaceutical companies as to how the authorities will interpret the legislative provisions to social media channels. However, the involvement of the company should always be stated.

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Pharma Marketing Network

JULY 21, 2023

The pharmaceutical industry is a highly regulated one, and as such, traditional marketing channels such as advertising can be limited. However, content marketing is a great way for pharmaceutical companies to reach their target audience and drive sales. Use a variety of formats: Don’t just rely on blog posts.

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Pharma Marketing Network

JULY 13, 2023

Here are some factors to consider when choosing a web development company for the pharmaceutical industry: ● Experience in the pharmaceutical industry: Make sure the company you choose has experience developing websites for pharmaceutical companies. Interview multiple companies before making a decision. ●

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FDA Law Blog: Biosimilars

MARCH 18, 2025

Specifically, the Court focused on the purpose: to compensate pharmaceutical companies for the effective truncation of their patent terms while waiting for regulatory approval of new drug applications. The Court thus explained that interpreting the patent in 35 U.S.C.

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Pharma Marketing Network

JULY 10, 2023

Sponsorships are a great way for pharmaceutical companies to connect with their target audience and promote their products or services. This could involve having them attend your events, write about your products or services on their blogs, or create social media content about your brand. Get personal with your sponsorships.

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Big Molecule Watch

JUNE 6, 2023

Sun Pharma’s tildrakizumab injection has also been approved for marketing in the US, EU, Japan, UK, Switzerland, Canada, Australia, Hong Kong and other countries/regions under the brands of ILUMYA and ILUMETRI, the company said in a BSE filing. The post Updates on Recent Foreign Approvals and Launches appeared first on Big Molecule Watch.

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Express Pharma

JULY 5, 2024

For example, the European Union’s Falsified Medicines Directive (FMD) mandates that pharmaceutical companies track and trace all prescription medications throughout the supply chain. For instance, the US Food and Drug Administration (FDA) mandates pharmaceutical companies to submit certain types of data in specific formats.

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The Guardian - Pharmaceutical Industry

JULY 28, 2022

Lack of transparency from pharmaceutical companies on anticancer medication has implications for health equity, Australian scientist says Follow our live blog for the latest updates Get our free news app , morning email briefing or daily news podcast Clinical trial data that saw some of the world’s most widely used cancer drugs approved by the US drugs (..)

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Express Pharma

JULY 27, 2024

It encourages pharmaceutical companies to invest heavily in discovering new drugs, developing innovative treatments, and improving healthcare outcomes. A strong IPR regime can attract foreign investment, create jobs, and position India as a global leader in the pharmaceutical sector.

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Pharma Marketing Network

FEBRUARY 27, 2025

Blogs, whitepapers, webinars, and infographics can help position your brand as a trusted authority. Why is digital marketing important for pharmaceutical companies? Content Marketing: Educate, Dont Just Sell Patients and HCPs are constantly searching for medical information.

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Pharma Marketing Network

APRIL 11, 2025

Because pharmaceutical companies must work within strict content and legal boundaries, organic search is often the safest and most cost-effective way to distribute information. An FAQ or blog post might serve informational queries, while a product homepage works best for navigational traffic.

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Pharma Marketing Network

JULY 12, 2023

Social media platforms can be a great way for pharmaceutical companies to connect with their target audience and promote their products or services. You can use LinkedIn to share news about your company, post job openings, and connect with potential customers.

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Express Pharma

MAY 18, 2024

With limited time for engagement with pharma companies and their medical representatives, more platforms to access disconnected information, HCPs often feel overwhelmed with the volume of content that is available to them. Today, HCPs seek more meaningful, personalised, and relevant engagement from pharmaceutical companies.

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Pharma Marketing Network

OCTOBER 31, 2023

The pharmaceutical industry is increasingly turning to e-commerce to reach new customers and expand their sales. E-commerce strategies are essential for pharmaceutical companies to maximize their online sales and stay ahead of the competition.

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PharmaState Academy

NOVEMBER 16, 2023

This blog delves into the key insights and perspectives from renowned veterans at The Now & Next Summit in Pharma Marketing 2023. ” The first panel at the Now & Next Summit featured prominent figures from top pharmaceutical companies. .”

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Pharma Marketing Network

OCTOBER 25, 2024

As patients become more digitally savvy, pharmaceutical companies can reach them where they are: on social media, search engines, and healthcare websites. Search Engine Optimization (SEO) for Pharma SEO is essential for ranking highly on search engines, and it can be a game-changer for pharmaceutical brands.

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Express Pharma

JULY 23, 2024

Simplifying regulatory processes and reducing these hurdles will create a more conducive environment for pharmaceutical companies to operate, innovate, and expand. The government’s ongoing efforts to enhance the ‘Ease of Doing Business’ through initiatives such as the Jan Vishwas Bill 2.0

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Pharma Marketing Network

MAY 15, 2023

Big data has become an increasingly important tool for businesses across various industries, and the pharmaceutical industry is no exception. However, the use of big data in pharmaceutical marketing also poses significant challenges that must be considered. Another challenge is the sheer volume of data that companies must manage.

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Pharma Marketing Network

SEPTEMBER 19, 2023

Benefits of Blockchain for Pharma Supply Chain Transparency Blockchain technology has the potential to revolutionize the pharmaceutical industry by increasing transparency and traceability in the supply chain. Blockchain technology also has the potential to reduce errors in the pharmaceutical supply chain.

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