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On the patient side, pharmaceuticalcompanies have launched ambassador and mentorship programs. These often involve real patients who use branded medications such as Dupixent or Cosentyx sharing their journeys through video testimonials, blogs, or social media. How do pharma companies use referral marketing?
Blogs, whitepapers, webinars, and infographics can help position your brand as a trusted authority. Brands must adhere to HIPAA, FDA, and GDPR guidelines when collecting and using patient data. Why is digital marketing important for pharmaceuticalcompanies?
Source: Deloitte Combining these types of health data allows pharmaceuticalcompanies to understand a person’s health and genetic profile better, thereby improving the quality of healthcare products and services. Pharma companies deal with enormous amounts of health data. What Is Health Data Management?
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