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A successful campaign drives engagement and shapes social norms through consistent digital communication – Bhavna Singh, Vice President Corporate Communications at Bharat Serums and Vaccines (BSV) “Communication is as effective as the content and the channels used. Choosing the right platforms is as critical.
Tik Tok is unlikely to spring to mind as a source of reliable information about complex issues, but scientists are using it to fly the flag for COVID-19 vaccines and other health topics. When we talk about vaccines as health professionals, people who are vehemently anti-vaccine can take it out of context for their agenda.
.” Pharmacies that offer reliable health information, either through blogs, FAQs, or dedicated advice pages, can attract these searches and position themselves as trusted sources of health advice. Common queries include “flu jab near me,” “COVID-19 vaccine booking,” or “travel vaccines at pharmacies.”
The vaccine efforts of the COVID-19 pandemic highlighted our knowledge about gaps in the immune system. Finally, public engagement in research has to be sought through informal group sessions communicating the purpose of the human research in plain language.
Fall is pumpkin spice and vaccine season! September 28, 2023 By: Bhriana Onuoha, Senior Coordinator, Communications The fall season is in full swing. It’s easy to get swept up in the busyness of the season, but it is important for your health, and the health of your family, to get the appropriate vaccinations. Stay healthy!
In this blog, we will explore what pharmacies should know about the recent surge in COVID-19, the co-occurrence of Flu and RSV, and the significance of vaccinations and testing in controlling these infections. RSV Vaccinations In May of 2023, U.S.
In this blog post, we will explore the top clinical services that independent pharmacies can offer to bolster their revenue while enhancing their patients’ experience and thus improving health outcomes. Vow IVR Vow, our all-in-one IVR and VoIP communication system is exclusively built for pharmacies.
In a recent blog posting, I looked back at the profile of FDA press releases over the period 2013-2021 (See What They Said 2021 – An Overview of FDA Press Statements ). Looking at it on a month by month basis, you get a real impression of how much oxygen COVID-19 took of FDA’s communications. Even perhaps FDA.
Use Personalized Communication One-size-fits-all is no longer effective. For instance, reminders about flu vaccines during peak season can boost patient engagement. High-quality blog posts, white papers, and case studies can boost your visibility.
Trend #1: Media and Tech: Facilitating Communication. With patients being skeptical of “the other side,” it has been a challenge for the pharma industry to build relationships and communicate useful information to the public. For example, people mistrust the efficiency and safety of the COVID-19 vaccine.
We are looking forward to seeing the START pilot program chart a path for a broader application of this more enhanced communication approach and FDA’s continued collaboration to facilitate development of new drugs for rare diseases, as we know there are many programs that would benefit from this approach, not just those included in the pilot.
October 5, 2023 By: Bhriana Onuoha, Senior Coordinator, Communications When striving to attain a goal, the leader’s role is to provide guidance, inspiration, and motivation. Other Blogs: Are you ready for the National Health Council’s 2024 Health Leadership conference?
It has been a regular feature of the blog to give a read on what FDA has been talking about, at least through the form of press releases. As we saw with the “Gottlieb effect”, Commissioners can make a difference in the agency’s approach to communications. We’ll check in again at year end.
As patients seek medication refills before they travel and inquire about vaccinations before their holiday gatherings, it’s crucial for pharmacies to optimize their Interactive Voice Response (IVR) systems. In this blog post, we’ll explore essential tips to make sure your IVR systems are holiday-ready.
This blog explores the leverages of real-world evidence (RWE) in the realm of Pharma Marketing at the Now & Next Summit in Pharma Marketing 2023. The session sheds light on how calculated risks and creative communication are imperative for success in this dynamic industry. – Ms.
For example in infectious diseases we have things like tropical medicine, travel vaccines, microbiology breakpoints, immunocompromised hosts, infection prevention, and regulatory requirements. Establish an open line of communication with your residency program director Different strokes for different folks!
Written By: Vivek Hattangadi Blog 4 of the series “Crimes in Medicomarketing Copywriting” What are emotions – why prescriptions decisions are guided by emotions and seldom by logic and rational? 2) Emotions in Communication Who is your favorite author? You can create fear in your communication. Think hard.
The legislation included multiple provisions related to Medicare drug coverage including a $2000 cap on out-of-pocket drug costs, a $35/month insulin cap, and improved access to adult vaccines. A feature of the legislation that continues to receive widespread attention is the Medicare Drug Price Negotiation Program (MDPNP).
Because the way your company communicates its value to patients, healthcare providers, and stakeholders can mean the difference between success and failure. Paid search ads, educational blogs, and virtual conferences have become essential components of marketing plans. Why does this matter?
The biggest issue we saw as restrictions eased was that many people weren’t aware they might still be at high risk even after two vaccinations, which left them unable to make informed decisions. We are also closely watching the development of additional options that may protect people who are immunocompromised beyond the vaccine.
This is likely something we will be living with until we crack the code on how to vaccinate the unvaccinated, and even then we’re all likely to be getting boosters for a long-time. Increasingly pharma is embracing AI to facilitate next-best-actions and next-best-engagements with respect to it’s omnichannel marketing communications.
Content Quality: Regularly update your blog with high-quality, informative content that addresses common customer queries. Be it travel clinics, vaccinations, earwax removal, medication, or advice, your website is the first point of call for many customers, so it has to be strong.
The NHC commends CMS for its work in making these materials understandable – a vital component of beneficiary communication and education. By maintaining a continuous dialogue with these groups, CMS can finely tune the materials to address specific concerns, leading to more effective communications.
Further, FDA has utilized a variety of strategies to call attention to safety issues through Dear Doctor letters or other forms of communication, even if directing changes to labeling is difficult. FDA went so far as to issue a proposed rule (see our blog post here ), that ultimately went nowhere.
The COVID-19 Pandemic has created plenty of part-time pharmacist positions involving vaccination clinic assistance. The hours are flexible and the work is relatively straight forward (in comparison to running a community pharmacy). If you haven't even started your journey into medical school, check out our other Blog Articles here.
This method not only prioritizes the participant’s comprehension but also aligns with best practices in health communication that suggests a focused approach can significantly enhance understanding and retention of important information. The importance of using plain language in health communications is well-documented in literature.
In February 2020 I published a blog posting – Emerging Pathogens, Communications – that encapsulated my observations and learnings from my years work in the early years of the HIV/AIDS pandemic in the early 1980s. And when it comes to communications challenges there are many commonalities. Source: CDC.
Introduction The purpose of this table of contents is to enable you to know clearly which topics are available in the blog, hence easing your learning process. Wistify.app - Another method to quickly convert spreadsheet to mobile application Thoughts Blogging - Blogger or WordPress? Ancora imparo: I am still learning.
The FDA, in this guidance, has a role in equipping patient advocates to be partners in developing and communicating RWE. The NHC recommends that the FDA provide specific information on how patient groups can communicate with the FDA and identify appropriate contacts for questions or concerns.
The continuation of audio-only communication options remains essential. Preventive Services The expansion of preventive services, including hepatitis B vaccinations and colorectal cancer screenings, is a positive development for public health. Electronic communication improves access, but barriers to its widespread adoption remain.
That standard is even more important now, as we approach a time when critical clinical data will be emerging around the various vaccine candidates now being studied. That is especially so since a successful vaccine – and the generous uptake of that vaccine by a skeptical public – is a cornerstone to getting out of this mess.
It’s a result of clampdowns on external communications and new contracts at the agency that are blocking it from sharing research materials with collaborators and taking crucial steps to ensure the discoveries its own scientists are making can later be used in the development of drugs and vaccines.
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