Pharma Marketing Network

AUGUST 9, 2023

Navigating these regulatory challenges is essential to ensure compliance, maintain trust, and effectively communicate the benefits and risks of pharmaceutical products. In this blog post, we will explore best practices for pharmaceutical companies to navigate the complex landscape of regulatory challenges in marketing.

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PharmaState Academy

NOVEMBER 16, 2023

This blog delves into the key insights and perspectives from renowned veterans at The Now & Next Summit in Pharma Marketing 2023. ” The first panel at the Now & Next Summit featured prominent figures from top pharmaceutical companies. .”

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Express Pharma

MAY 18, 2024

With limited time for engagement with pharma companies and their medical representatives, more platforms to access disconnected information, HCPs often feel overwhelmed with the volume of content that is available to them. Today, HCPs seek more meaningful, personalised, and relevant engagement from pharmaceutical companies.

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Eye on FDA

JULY 7, 2020

In the now distant past, enforcement from this office, then called the Division of Drug Marketing, Advertising, and Communications (DDMAC) and later re-named OPDP, was robust, with the office issuing scores of letters a year (156 were issued in 1998). But this year, enforcement is particularly lull.

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Pharma Marketing Network

MAY 3, 2023

The pharmaceutical industry has undergone significant changes in recent years, with digital marketing playing an increasingly important role in the way companies communicate with customers and stakeholders.

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Pharma Marketing Network

OCTOBER 14, 2024

These technologies enable pharmaceutical companies to analyze vast amounts of data quickly, identify potential drug candidates, and optimize clinical trials, ultimately accelerating the time-to-market for new therapies. Partnerships and collaborations are gaining traction as innovative marketing strategies in the pharma industry.

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Pharma Marketing Network

OCTOBER 13, 2023

Multichannel marketing is an effective digital strategy for pharmaceutical companies to reach consumers and encourage them to purchase products. By utilizing multiple channels such as social media, email, and mobile applications, pharma companies can reach a wider audience and coordinate their efforts to create a unified message.

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Pharma Marketing Network

OCTOBER 25, 2024

As patients become more digitally savvy, pharmaceutical companies can reach them where they are: on social media, search engines, and healthcare websites. Search Engine Optimization (SEO) for Pharma SEO is essential for ranking highly on search engines, and it can be a game-changer for pharmaceutical brands.

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Pharma Marketing Network

AUGUST 9, 2023

Navigating these regulatory challenges is essential to ensure compliance, maintain trust, and effectively communicate the benefits and risks of pharmaceutical products. In this blog post, we will explore best practices for pharmaceutical companies to navigate the complex landscape of regulatory challenges in marketing.

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Pharma Marketing Network

JULY 10, 2023

Pharmaceutical marketing is the process of communicating the benefits of a pharmaceutical product to potential patients and healthcare providers. It can be a complex and challenging process, as pharmaceutical companies must adhere to strict regulations while also developing creative and effective marketing campaigns.

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PharmaKinnex

JULY 1, 2022

Inside sales representatives work in an office environment using the phone and internet to communicate with customers. Therefore, they need to be excellent communicators and have strong people skills. However, both play a vital role in the success of a pharmaceutical company.

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Viseven

JULY 25, 2024

Promoting content worldwide When a pharmaceutical company publishes content, it often considers the norms and laws of the country in which it operates. But what if this company decides to expand worldwide? The truth is that MLR reviews are needed in 90% of cases, whether it is a website blog post or an important research paper.

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Viseven

AUGUST 7, 2024

Medical writing refers to creating healthcare-related textual content that aims to improve doctor-patient communication and provide insights on industry topics. Medical writers must be outstanding communicators, capable of breaking down complex ideas for the public and healthcare professionals in a digestible way.

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Viseven

NOVEMBER 9, 2022

Key Opinion Leaders play a critical role in the life sciences industry – pharmaceutical companies often engage them during clinical trials and drug commercialization. It’s a quantitative way to locate physicians leaders who influence the medical community. In other words, managed KOLs can be a real game-changer.

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PharmaKinnex

APRIL 28, 2022

Over the past few years, rare disease drugs have seen an increase in research and development from the big pharmaceutical companies. The ability to cast this wide net of communication allows the inside sales force to collect more information to direct and formulate a suitable technique for converting leads to customers.

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Viseven

SEPTEMBER 18, 2024

Just one blog post might be created by the whole team, involving subject-matter experts, marketers, regulatory specialists, and medical writers. Content fragmentation Most departments in many pharma companies still face siloes, which harms content production. Content should be created in accordance with all regulations and standards.

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FDA Law Blog: Biosimilars

AUGUST 22, 2023

The letter itself is pretty typical of what we would expect to see from OPDP – prioritizing a communication that includes no safety information despite numerous efficacy claims, calling out an efficacy claim as misleading, and failing to submit promotional material on Form 2253. So, what gives?

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Viseven

APRIL 11, 2023

This may include blog posts, whitepapers, videos, podcasts, or infographics. The most suitable formats for pharma are eDetailers, infographics, case studies , blog posts, articles, and so on. For example, blog articles and social media posts may be most effective during awareness.

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National Association of Boards of Pharmacy

JULY 19, 2023

Pharmacies that embrace these technologies may be able to enhance patient engagement, improve workflows, increase patient safety, and simplify communication. In fact, some pharmaceutical companies have already been exploring similar functionality in specific use cases. However, with these potential advancements come challenges.

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Pharma Marketing Network

JUNE 11, 2020

RJ Lewis (EHS): So today everybody’s a publisher, part of the beauty of the web and even if you don’t have the technical skills for firing up a website or a blog, which is pretty easy. So whether you’re an advertiser or an event coordinator or a supplier in the industry, most of them have pretty active blogs.

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Pharma Marketing Network

JUNE 11, 2020

I landed on John Mack’s blog, as I’ve done many, many times in the past to look up something. What do you what are you doing with the blog? I didn’t ask them to make a blog about it or anything, go back to the FDA, you thought about wearing the Hawaiian shirt. And he said I’m not sure.

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PharmaState Academy

NOVEMBER 18, 2023

This blog explores the leverages of real-world evidence (RWE) in the realm of Pharma Marketing at the Now & Next Summit in Pharma Marketing 2023. In this engaging panel discussion , esteemed experts delve into the vital role of real-world evidence (RWE) in driving success in the pharmaceutical domain. – Ms.

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PharmaKinnex

SEPTEMBER 2, 2022

Before you sit down for your Q4 planning session (we’ll cover that in our next blog), have you and your team stopped to consider what you could do to improve product life cycles in 2023? Our agents make hundreds of calls a day compared to the average field representative’s handful of communications. Which kind of strategies?

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Pharma Marketing Network

JANUARY 6, 2021

Trend #1: Media and Tech: Facilitating Communication. The pharmaceutical industry is making it a high priority to be transparent with their audience and help their patients feel as comfortable as possible while getting the care they need. Trend #4: Questioning the Systems: Doubt in Institutions.

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The Physician Pharmacist

NOVEMBER 2, 2023

link] In this insightful blog post, we delve into the diverse facets of Dr. Harris's remarkable career: Holistic Healthcare Visionary : Dr. Harris is not your typical healthcare professional. ⚡️ For more resources to get started, check out some of our other blog post content! And just kind of figure it out on the way.

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