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Why Healthcare is Seeing an Increase in 2025 Ad Budgeting

Pharma Marketing Network

The introduction of new drugs, biosimilars, and specialty treatments has led to increased promotional spending. Additionally, privacy regulations such as GDPR and HIPAA are impacting data-driven advertising. Despite these challenges, regulatory changes also present opportunities.

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Informa Connect's Hub and Specialty Pharmacy Models West

Drug Channels

Harness data-driven tech offerings to combat the urgent public health crisis and provide patients and stakeholders with unrivaled support services in an all-encompassing state-of-the-art hub.