Pharma Marketing Network

FEBRUARY 27, 2025

For example, a pharma company launching a new biosimilar for rheumatoid arthritis can publish a whitepaper detailing clinical comparisons with the branded biologic. Webinars & Virtual Conferences HCPs value expert insights and peer discussions. Medication trackers & digital health guides.

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Biosimilars Communication Diabetes Drug Development 52

Pharma Marketing Network

DECEMBER 4, 2024

Add to that the competition from generics and biosimilars, and the stakes couldn’t be higher. For example, a campaign on “Managing Diabetes with XYZ Drug” can position your brand as a helpful resource. Using email, social media, in-person meetings, and webinars to deliver a consistent message across platforms.

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Communication Packaging Biosimilars Diabetes 52

Safe Biologics

APRIL 10, 2023

This will help speed approval, increasing access to biosimilars while promoting safety and building confidence through strong post-market monitoring. The webinars will focus on unintended consequences that may result from the implementation of IRA provisions regarding biologic and biosimilar medicines.

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Biosimilars Drug Pricing Diabetes Labelling 130