Pharma Marketing Network

OCTOBER 3, 2024

In the digital age, content creation for social media has become an indispensable tool for industries across the board, including pharmaceuticals. As the healthcare landscape evolves, pharmaceutical companies are increasingly leveraging social media platforms to connect with healthcare professionals, patients, and the broader public.

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Pharma Marketing Network

JULY 13, 2023

Here are some factors to consider when choosing a web development company for the pharmaceutical industry: ● Experience in the pharmaceutical industry: Make sure the company you choose has experience developing websites for pharmaceutical companies. Interview multiple companies before making a decision. ●

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Pharma Marketing Network

OCTOBER 14, 2024

The pharmaceutical industry is undergoing unprecedented changes driven by technological advancements, regulatory shifts, and a more informed patient base. This has led to increased scrutiny of marketing practices and a demand for greater transparency in communications with healthcare professionals and patients.

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pharmaphorum

DECEMBER 19, 2022

Physicians, patients, and caregivers are all tapping into the power of social media to communicate with one another and increase awareness about certain issues that are important to them. There are numerous benefits for pharmaceutical companies in the healthcare influencer space.

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Pharma Marketing Network

MAY 3, 2023

The pharmaceutical industry has undergone significant changes in recent years, with digital marketing playing an increasingly important role in the way companies communicate with customers and stakeholders. Pharmaceutical Digital Marketing: Best Practices and Case Studies. 2017, May 3). Razorfish Health. 2019, March 21).

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Pharma Marketing Network

OCTOBER 3, 2024

Pharmaceutical marketing is not just about reaching healthcare professionals and patients; it involves a complex interplay of understanding market dynamics, regulatory compliance, and leveraging digital platforms. One of the key challenges in navigating regulatory compliance is ensuring accuracy and transparency in marketing communications.

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Pharma Marketing Network

OCTOBER 17, 2024

As we approach 2025, the pharmaceutical industry is witnessing a seismic shift in marketing strategies, driven by technological advancements and evolving consumer expectations. This article explores the top pharma marketing trends that are set to redefine the landscape in the coming years.

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Pharma Marketing Network

JULY 27, 2023

Developing strong and meaningful relationships with Healthcare Professionals (HCPs) is vital for healthcare organizations, pharmaceutical companies, and medical device manufacturers alike. Effective Communication: The foundation of any successful relationship is clear and effective communication.

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Pharma Marketing Network

OCTOBER 7, 2024

In the fiercely competitive pharmaceutical industry, effective brand positioning is crucial for marketers striving to distinguish their products and services. With an ever-evolving market landscape, pharmaceutical companies must develop robust strategies to position their brands distinctively.

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Pharma Marketing Network

JULY 10, 2023

Pharmaceutical marketing is the process of communicating the benefits of a pharmaceutical product to potential patients and healthcare providers. It can be a complex and challenging process, as pharmaceutical companies must adhere to strict regulations while also developing creative and effective marketing campaigns.

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pharmaphorum

NOVEMBER 22, 2021

A common theme heard from the advocacy groups AXON works with is “Nothing for us without us,” says Natalie Turner, director at AXON, a global healthcare communications agency. A lot of pharmaceutical companies are trying to get their heads around how to include patients in the conversation,” says Natalie. Is pharma listening?

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Pharma Marketing Network

OCTOBER 1, 2024

This article provides a comprehensive overview of the various facets of pharmaceutical marketing, from its historical evolution to future trends. By understanding these strategies, stakeholders in the pharmaceutical industry can better navigate the complexities of promoting their products effectively.

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Viseven

AUGUST 29, 2024

As this trend unfolds, it is vital to understand the benefits 5G brings, how it impacts healthcare communication , and how healthcare businesses can leverage it. In this article, we will explore these opportunities. 5G represents the 5th generation of cellular technology and is the gold standard in wireless communication today.

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Viseven

AUGUST 7, 2024

If you read this article, you probably dream of getting your foot in the door with medical writing. Medical writing refers to creating healthcare-related textual content that aims to improve doctor-patient communication and provide insights on industry topics. Or maybe you are an employer eager to add a medical writer to the crew.

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PharmaKinnex

APRIL 18, 2022

An example is when a pharmaceutical salesperson travels business to business, informing physicians about the myriad of health benefits their prescriptions come with, treatment plans and how to qualify patients, etc. Communication, Transparency, Adaptability. Being transparent cannot happen without a strong line of open communication.

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Eye on FDA

JANUARY 9, 2022

As noted in the past, there are two primary means for understanding the agency’s latest thinking with respect to promotional communications from pharmaceutical companies – the content and pattern of enforcement and the issuance of guidance documents to shed light on the parameters that exist.

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Pharma Marketing Network

OCTOBER 25, 2024

As patients become more digitally savvy, pharmaceutical companies can reach them where they are: on social media, search engines, and healthcare websites. Search Engine Optimization (SEO) for Pharma SEO is essential for ranking highly on search engines, and it can be a game-changer for pharmaceutical brands.

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Pharma Marketing Network

OCTOBER 13, 2023

Multichannel marketing is an effective digital strategy for pharmaceutical companies to reach consumers and encourage them to purchase products. By utilizing multiple channels such as social media, email, and mobile applications, pharma companies can reach a wider audience and coordinate their efforts to create a unified message.

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European Pharmaceutical Review

JANUARY 25, 2024

7 Access to digital communications also remains a challenge in some Member States especially for those groups at risk of poverty and social exclusion (7.6 11 This requirement directly contradicts what is included in Article 63. Article 63 EMA (29 January 2020). Article 63 Euractiv (26 September 2023).

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pharmaphorum

OCTOBER 11, 2021

Pharmaceutical companies are traditionally more conservative with their approach to and incorporation of new technologies; however, prior to COVID, the industry had begun moving toward intersecting health and technology. The post Refining digital collaboration appeared first on.

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PharmaKinnex

JULY 1, 2022

Inside sales representatives work in an office environment using the phone and internet to communicate with customers. Therefore, they need to be excellent communicators and have strong people skills. However, both play a vital role in the success of a pharmaceutical company.

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Viseven

JUNE 12, 2023

The global pharmaceutical market is becoming more digitalized, insight-driven, and consumer-centric. In this article, we’ll focus on a pharmaceutical market in the APAC region, go through the differences between pharma in APAC and pharma in other parts of the world, and see the current state of the APAC pharma market.

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pharmaphorum

OCTOBER 7, 2021

Use of these platforms was however already trending up before the crisis, and there’s every sign demand will stay high from now on, according to Sjors van den Camp, commercial director at Online Seminar – a company whose heritage in this sector goes back more than a decade. The crisis that changed everything.

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PharmaState Academy

DECEMBER 1, 2023

A story is an interesting way of communicating messages which cannot be done in one-way sermons. And can happen even in medico-marketing communication. A story in medico-marketing is a narrative that communicates your message to the target audience. Communicating complex scientific information is the norm.

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Viseven

SEPTEMBER 18, 2024

Cloud-based tools allowed pharma companies to capture and share clinical data between research teams both securely and quickly. In this article, we will explore the main use cases for cloud computing in pharmaceutical industry, its benefits, and the challenges that still need to be addressed.

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Pharma Marketing Network

JANUARY 6, 2021

Trend #1: Media and Tech: Facilitating Communication. The pharmaceutical industry is making it a high priority to be transparent with their audience and help their patients feel as comfortable as possible while getting the care they need. Trend #4: Questioning the Systems: Doubt in Institutions.

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Pharma Marketing Network

AUGUST 26, 2020

In office/in person sales promotion, the staple of pharmaceutical company activities, is simply not possible today with interactions reduced to the sporadic video or to telephone engagement. Understanding how to modify communication style is a first step.

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Viseven

NOVEMBER 9, 2022

Key Opinion Leaders play a critical role in the life sciences industry – pharmaceutical companies often engage them during clinical trials and drug commercialization. It’s a quantitative way to locate physicians leaders who influence the medical community. In other words, managed KOLs can be a real game-changer.

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PharmaKinnex

APRIL 28, 2022

Over the past few years, rare disease drugs have seen an increase in research and development from the big pharmaceutical companies. The ability to cast this wide net of communication allows the inside sales force to collect more information to direct and formulate a suitable technique for converting leads to customers.

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pharmaphorum

SEPTEMBER 30, 2021

As well as supporting the development of new types of expertise, case-based learning can also consolidate existing knowledge by aligning with supporting materials, such as the latest research articles or diagnostic techniques, to offer much potential when it comes to enlivening education. Ways for pharma to support case-based content.

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Pharma Marketing Network

DECEMBER 17, 2021

The wave of interest in sustainability follows the value chain from top-tier pharmaceutical companies to their suppliers of every size. About 80% of pharmaceutical companies have announced a commitment to becoming carbon-neutral or made a net-zero pledge for carbon emissions. Where do most organizations start?

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National Association of Boards of Pharmacy

JULY 19, 2023

Pharmacies that embrace these technologies may be able to enhance patient engagement, improve workflows, increase patient safety, and simplify communication. In fact, some pharmaceutical companies have already been exploring similar functionality in specific use cases. However, with these potential advancements come challenges.

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Viseven

SEPTEMBER 18, 2024

Lack of digitization Companies that have yet to reach the right level of digital maturity often struggle to move away from manual labor and traditional content formats. As a result, these pharmaceutical companies spend even more time and money delivering content to their audience. Reputation.

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Pharma Marketing Network

NOVEMBER 23, 2022

Randstad Sourceright’s 2022 Talent Trends report found that a third of C-suite and human capital leaders in the life sciences and pharmaceuticals companies say talent scarcity is a major pain point for the sector. But in the last few years, the industry has started facing a new challenge—talent shortages.

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pharmaphorum

SEPTEMBER 4, 2020

Visual communication. Using visual tools such as sketches, maps and prototypes to improve and ease communication and collaboration between the different stakeholders involved in the creative process (surpassing language and knowledge boundaries). Looking at the entire service and all of its touchpoints from above is crucial.

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Viseven

APRIL 11, 2023

This article will explore the content mapping process, its benefits, and how to create a content map. We will also discuss unique specifics and critical considerations for developing a content map for pharmaceutical products. For example, blog articles and social media posts may be most effective during awareness.

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Viseven

SEPTEMBER 14, 2023

Unexpected geographic factors Many pharmaceutical companies relying on global markets for drug materials are particularly vulnerable to shifting geopolitical situations. For instance, depending on sources in tariff-affected countries can substantially increase a pharma company’s operational expenses.

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