pharmaphorum

OCTOBER 7, 2020

OPEN Health’s Beth Lesher and Annemarie Clegg examine what the convergence of medical communications and market access means for pharmaceutical companies. The evolution of value in healthcare is a trend that has important implications for communications, particularly because ‘value’ is very much in the eye of the beholder.

Communication 69

Communication Pharmaceutical Companies Pharmaceutical Companies 69

Viseven

JANUARY 9, 2023

Imagine this as a patient when you are under extreme duress and walk into a clinic or hospital; clear communication is often not feasible. Compelling and well-enunciated communications are quite rare between patient and doctor. Importance of Quality Patient-Doctor Communication.

Communication 52

Communication Hospitals Clinic Management Diabetes 52

Eye on FDA

AUGUST 10, 2023

Every six months, we do a look-back to see what has changed in the way that FDA is communicating. And the increase in profile of Spanish releases would also be higher when there are fewer press releases if the number of bilingual communications remained the same. Overall, there have been shifts in the way the agency is communicating.

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Communication Documentation 80

STAT

MAY 4, 2023

An April 28 article in JAMA Internal Medicine , “Comparing Physician and Artificial Intelligence Chatbot Responses to Patient Questions Posted to a Public Social Media Forum,” generated a great deal of discussion — much of it horrified. Read the rest…

Communication 246

Communication 246

pharmaphorum

MAY 19, 2021

In this article, Cecilie Alstad, senior analyst at Research Partnership, discusses how an approach established in the world of marketing and commercial strategy could be the key to significantly improving pharma’s payer engagement. This article appears in our digital magazine Deep Dive: Market Access 2021.

Communication 72

Communication 72

Pharma Mirror

SEPTEMBER 1, 2023

The integration of artificial intelligence (AI) tools across medical communications is proving to be a transformative development, ushering in increased efficiencies and innovation across the healthcare industry.

Communication 52

Communication 52

ALiEM - Pharm Pearls

MAY 6, 2024

Andres Lopez , who revamped and updated the entire curriculum with Dr. Christina Shenvi to include more current articles, updated links, and new quiz questions. communication, efficiency). Check out the Bridge to EM home page and then head over to take the 9 free ALiEMU weekly quizzes.

Communication 189

Communication 189

Drug Patent Watch

MARCH 22, 2024

A recent article in Communications of the ACM explores opportunities for “Permissionless innovation” in pharmaceuticals. Permissionless innovation” refers to the freedom to explore new technologies or businesses without needing prior… Source

Communication 92

Communication 92

pharmaphorum

JULY 19, 2021

“Because of that, companies are under a lot of pressure to get a return on investment from these meetings.”. • Read the full article in pharmaphorum’s Deep Dive digital magazine. The post How hybrid virtual engagement is accelerating oncology communication appeared first on.

Communication 52

Communication 52

pharmaphorum

OCTOBER 8, 2021

Through her role as head of the Patient Voice Consortium at Syneos Health®, McDonough has seen first-hand how pharma companies large and small have attempted to build patient-centricity in the development programmes, with varying results. • Read the full article in pharmaphorum’s Deep Dive digital magazine.

Communication 40

Communication 40

Eye on FDA

SEPTEMBER 10, 2020

It is those folks in the middle who are the most important to communicate with. With respect to the latter, the article points out that to achieve the societal aim of ending the pandemic, then uptake will have to be strong to achieve the goal of herd immunity, even when combined with the huge numbers of people who have already been infected.

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Communication Vaccines Immunization Immunity 82

pharmaphorum

OCTOBER 22, 2021

The post How are the European pharma and biotech sectors addressing strategic communications? appeared first on.

Communication 52

Communication 52

pharmaphorum

JUNE 23, 2021

Over millennia, as societies became more complex and technologically advanced, organized religion took hold, and those stories changed again, but we continued to use storytelling as a principle means of communication. healthcare provider communication. READ THE FULL ARTICLE HERE. reflect, empathize, and enhance patient?healthcare

Communication 52

Communication Medical Schools Hospitals 52

Pharma Marketing Network

JUNE 23, 2021

After a year of tech-mediated communication, it’s hard to get excited about another screen interaction. Of course, tech can’t take the place of in-person – but a mindful approach to tech can make communication more meaningful. Most of us want to connect in person … to have authentic interactions. But we have to do it with intent.

Communication 52

Communication 52

ID Stewardship

OCTOBER 14, 2024

In this article an infectious diseases pharmacist with 20+ years of experience in the profession discusses 5 quick things to know about drug shortages. BCPS, BCIDP Article Posted October 2024, First Released in the July 2024 IDstewardship Newsletter 1. Authored By: Timothy P. Gauthier, Pharm.D., Find it here.

Communication 52

Communication 52

Pharma Marketing Network

OCTOBER 14, 2020

Co-Founder of The DHC Group, Mark Bard, held a 20-minute expert panel discussion on HCP Communication Innovation, focusing on how COVID-19 is accelerating the shift to digital in pharma marketing, what we are witnessing and what we are learning in the process. We also need to be especially mindful right now about our push and pull strategy.

Communication 52

Communication 52

Express Pharma

OCTOBER 9, 2024

The full article is available on the GaBI Journal website. The report emphasises the role of biosimilars in improving patient outcomes in LMICs, where healthcare resources are often limited. Our study underscores the potential of biosimilar products to expand access to essential medicines in these regions.

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Biosimilars Communication Diabetes 104

FDA Law Blog: Biosimilars

OCTOBER 24, 2023

By Dara Katcher Levy — Yesterday, FDA published a new Draft Guidance, “ Communications from Firms to Health Care Providers Regarding Scientific Information on Unapproved Uses of Approved/Cleared Medical Products Questions and Answers ” (SIUU Guidance or Draft Guidance).

Labelling 62

Labelling Communication 62

ID Stewardship

OCTOBER 14, 2024

In this article a pharmacist with experience in writing and publishing provides 5 quick tips for pharmacy residents preparing manuscripts Authored By: Timothy P. BCPS, BCIDP Article Posted October 2024, First Released in the June 2024 IDstewardship Newsletter Tip 1: Start by picking an article type and journal The article type (e.g.,

Documentation 52

Documentation Communication 52

Pharma Mirror

JUNE 23, 2023

In this article, we’ll explore how to use omnichannel and sales enablement technology to create the biggest impact, and how partnering with an expert in behavior change and sales performance can ensure greater commercial outcomes.

Communication 52

Communication Pharmaceutical Companies Pharmaceutical Companies 52

Pharma Marketing Network

JULY 25, 2023

An agency with a proven track record in delivering measurable results is more likely to contribute to your business’s success. Request Proposals and Assess Communication: Contact the shortlisted agencies and request proposals or consultations.

Communication 98

Communication 98

Pharma Marketing Network

OCTOBER 17, 2024

As we approach 2025, the ability of pharmaceutical companies to effectively craft and communicate their brand identity will play a pivotal role in determining their market success. It provides a platform for consistent messaging, ensuring that the company’s values and commitments are clearly communicated and understood.

Pharmaceutical Companies 52

Pharmaceutical Companies Pharmaceutical Companies Communication 52

Pharma Marketing Network

OCTOBER 14, 2024

This article explores the intricacies of influencer networks in pharma marketing, highlighting the importance of trust, strategies for engagement, and the challenges faced along the way. Moreover, trust is not only about the message being conveyed but also about the transparency and authenticity of the communication process.

Communication 52

Communication Pharmaceutical Companies Pharmaceutical Companies 52

pharmaphorum

OCTOBER 11, 2022

In the rapidly changing field of medicine, effective communications are essential to ensuring that innovations are cascaded out across the health system. New research from M3 highlights the need for pharma to adapt their communication efforts to help ease the burden placed on doctors.

Communication 52

Communication Hospitals 52

pharmaphorum

AUGUST 12, 2021

As pharma starts to leverage a multitude of high-engagement channels like influencer marketing, online communities and virtual health services, the industry finds itself in a unique position to reimagine traditional direct-to-consumer (DTC) efforts and peer-to-peer communication.

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Communication 111

Digital Pharmacist

AUGUST 21, 2023

In this article, we’ll delve into a comprehensive breakdown of the past season’s dynamics and provide valuable insights to equip you for the challenges and opportunities that lie ahead. Below are a few ways to help you efficiently communicate with your patients this flu season.

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Vaccines Communication Immunization Immunity 98

pharmaphorum

OCTOBER 14, 2020

Mike Dixon, CEO of the Healthcare Communications Association, discusses the biggest challenges facing the sector during and after COVID, from digital innovation to talent and sustainability.

Communication 52

Communication 52

pharmaphorum

NOVEMBER 24, 2020

Ian Dorrian, president of Syneos Health Communications Europe, says COVID-19 has driven “unprecedented disruption” in pharma’s interactions with its customers. There’s no case study for this situation; we need to embrace risk and define a new normal. There’s no case study for this situation; we need to embrace risk and define a new normal.

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Communication 117

Pharma Marketing Network

OCTOBER 14, 2023

It involves the use of digital technology and personalized strategies to improve communication between patients and healthcare providers. It involves the use of digital technology and personalized strategies to improve communication between patients and healthcare providers.

Communication 52

Communication 52

pharmaphorum

OCTOBER 6, 2022

Today’s oncology launch landscape is highly saturated and competitive, cumulatively presenting significant challenges, particularly for small and emerging companies to gain traction with medical and scientific communications that inform key stakeholders about their oncology therapies.

Communication 52

Communication 52

Pharma Marketing Network

OCTOBER 9, 2024

This article delves into the dynamics of pharma networks, outlines key strategies for expanding influence within the industry, and highlights the importance of leveraging relationships in pharma marketing. Disclaimer: This article was created with the help of AI tools. We welcome your feedback and concerns.

Pharmaceutical Companies 52

Pharmaceutical Companies Pharmaceutical Companies Communication Drug Development 52

Pharma Marketing Network

OCTOBER 8, 2024

This article delves into the critical components of crafting such a strategy, offering insights into understanding the healthcare branding landscape, identifying key elements, creating a compelling value proposition, leveraging digital channels, building trust, and measuring success.

Communication 52

Communication 52

pharmaphorum

MARCH 8, 2021

Emma Sutcliffe from NexGen Healthcare Communications looks at how patient insights can bring the invisible challenges of living with a rare condition into plain view. The post Focus on Rare: the invisible burden of rare diseases appeared first on.

Communication 111

Communication 111

The Honest Apothecary

JULY 4, 2023

The Research Much research and many articles have been written on the problem of toxic workplace cultures, particularly in healthcare settings. For example, the excellent article written by George Zangaro, PhD, RN at RN Journal entitled Recognizing and Overcoming Toxic Leadership.

Hospitals 105

Hospitals Communication 105

pharmaphorum

OCTOBER 13, 2021

Work closely with the web editor to develop and manage the editorial calendar through management of paid articles and commissioning of editorial articles from an established team of freelancers and / or other companies. Commissioning and producing media for pharmaphorum.com, including articles, podcasts and videos.

Communication 52

Communication 52

pharmaphorum

FEBRUARY 18, 2021

To find out what a “good doctor” really means for people living with chronic conditions, Health Union conducted a survey focused on HCP satisfaction (n=3,339, representative of 19 online health communities ) – which shed light on what works for patients, what doesn’t, and what it all means for the healthcare industry.

Communication 75

Communication 75

Pharma Marketing Network

OCTOBER 7, 2024

This article explores the intricacies of brand positioning strategies for pharma marketers, focusing on understanding brand positioning, identifying challenges, leveraging customer insights, and more. Ensuring compliance while effectively communicating the brand’s value proposition requires a delicate balance.

Communication 52

Communication Pharmaceutical Companies Pharmaceutical Companies 52