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This initiative never got off the ground, as Amazon badly underestimated the complexity of the healthcare market, and it was disbanded in 2021. Amazon could now chalk up a win in the pharmacy segment, but medicationdelivery was only the beginning; the retailing colossus wanted to get into the healthcare market.
COVID vaccines and treatments have created a substantial market over and above the existing Rx market- IQVIA estimates that the cumulative value of COVID vaccines could be between $185 and 295bn to 2026. The prescription medicine market has recovered from the wild swings of the early pandemic with renewed growth.
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