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COVID vaccines and treatments have created a substantial market over and above the existing Rx market- IQVIA estimates that the cumulative value of COVID vaccines could be between $185 and 295bn to 2026. On average, launches of 2020’s cohorts both underperformed. The scope of the problem. Launches, therefore, were happening.
The traditional pharmacy delivery model was another sphere that had long been ripe for disruption – medication was available to be picked up only at brick-and-mortar stores with little or no online service. Employees and their family members could connect with a physician or nurse practitioner 24/7 through live chat or video.
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