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a) Maximizing Profits through maximum patient's care b) Putting Patients First c) Regulatory Compliance and patient outcome d) Internal Processesimprovement to improve patient's health outcomes 5 / 20 How can patient-centric marketing contribute to better healthcare outcomes?
In a recent interview, Suneela Thatte, VP and Head – Healthcare R&D for India, Merck KGaA Darmstadt discussed the evolution and strategic significance of the company’s Global Capability Center (GCC) in India, established in 2020. Merck too set up its GCC in India in 2020. It was a 15–20-member team when we started in 2020.
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