Pharma Marketing Network

JANUARY 6, 2021

Throughout the year 2020, pharma marketers were forced to explore new strategies in order to keep up with the many evolving trends. Trend #1: Media and Tech: Facilitating Communication. 2020 has taught us that the pharma marketing industry will continue to grow and quickly adapt to the new challenges that are faced in 2021.

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pharmaphorum

DECEMBER 9, 2020

The COVID-19 pandemic has been mainstream headline news throughout 2020 and continues to have a profound impact on all our lives. — Professor Karol Sikora (@ProfKarolSikora) April 22, 2020. — Tatiana Prowell, MD (@tmprowell) May 11, 2020. — Aditya Bardia, MD (@ABhealer108) March 14, 2020.

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pharmaphorum

NOVEMBER 3, 2021

Using content metrics, companies can understand how their current content is received and engaged with, which will, in turn, helps clarify the most effective and efficient ways to connect and communicate with their audience in the future, resulting in increased speed to market and effective content engagement.

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pharmaphorum

OCTOBER 20, 2020

The pandemic has triggered a change in how pharmaceutical companies are engaging with healthcare professionals. When IQVIA polled non COVID-19 treating Italian HCPs in March when the crisis was at its worst, it asked HCPs if they still welcomed pharmaceutical company engagement during the crisis. The answer was yes.

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pharmaphorum

JANUARY 22, 2021

Source: CRA market research (conducted June 2020). More than 100,000 MS patients were included in the data set, defined as patients with two or more MS-related medical claims or one or more MS-related medical claims plus a related pharmacy claim identified between January 2019 and June 2020. Changes in Prescribing by Specialty.

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pharmaphorum

DECEMBER 21, 2021

In early 2020, health officials were cautious about forecasting a COVID-19 vaccine timeline to the public, as vaccine discovery was a historically laborious process that took years (if not decades). Despite the success tied to the vaccine rollout, analysing data is still a daily challenge for many life sciences and pharmaceutical companies.

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Pharma Marketing Network

AUGUST 26, 2020

In office/in person sales promotion, the staple of pharmaceutical company activities, is simply not possible today with interactions reduced to the sporadic video or to telephone engagement. Understanding how to modify communication style is a first step.

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pharmaphorum

JUNE 14, 2021

In this episode of our Health Innovators series, Paul Tunnah interviews Graeme Duncan, CEO of specialty pharmaceutical company Advanz Pharma. Graeme discusses his career in the life sciences industry and how Advanz Pharma positions itself as the go-to partner for companies commercialising complex medicines in Europe.

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pharmaphorum

APRIL 30, 2021

Experts from Executive Insight discuss how a holistic, multi-stakeholder approach can help companies overcome access barriers at all stages. How to improve payer engagement with tailored value communication. Value can mean different things to different payers.

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pharmaphorum

NOVEMBER 17, 2020

Like other pharmaceutical companies, Vertex still faces challenges with reimbursement and market access. The agreement for Kaftrio followed a long battle with NHS England to make the company’s three other cystic fibrosis medicines available. Early results are positive, it hasn’t changed the mission,” says Lem.

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Pharma Marketing Network

MAY 3, 2023

The pharmaceutical industry has undergone significant changes in recent years, with digital marketing playing an increasingly important role in the way companies communicate with customers and stakeholders. Digital Marketing in the Pharmaceutical Industry: The State of Play. 2020, June 10). References: 1.

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Pharma Marketing Network

DECEMBER 17, 2021

The wave of interest in sustainability follows the value chain from top-tier pharmaceutical companies to their suppliers of every size. About 80% of pharmaceutical companies have announced a commitment to becoming carbon-neutral or made a net-zero pledge for carbon emissions. Where do most organizations start?

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Pharmaceutical Technology

MARCH 22, 2023

Fresenius Kabi is a global healthcare company specialising in medicines and technologies for infusion, transfusion and clinical nutrition. In August of 2022, Fresenius Kabi announced a three-year plan to add GS1 Data Matrix barcodes, also known as 2D barcodes, to its US pharmaceutical portfolio.

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pharmaphorum

APRIL 11, 2022

From patients, patient bodies, pharmaceutical companies, and academia, to regulatory bodies, public institutions, and small and medium-sized enterprises (SMEs), all key stakeholders must come together to help the patients who most need new medicines to access them as quickly as possible. About the author.

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pharmaphorum

OCTOBER 28, 2020

A 2020 survey from DrugsDisclosed.com of 3,346 users of prescription and over the counter (OTC) medicines from the UK and the Nordics revealed that: more than three-quarters of patients do not trust advice from pharmaceutical companies about their medication; 81% feel the pharmaceutical industry influences prescription decisions; and.

Vaccines 119

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PharmaState Academy

DECEMBER 18, 2024

Scientific Communication for Pharma Marketing - Quiz Questions: 20 Passing Marks: 80% The number of attempts remaining is 1 Please fill in the required information to participate in the Quiz Competition. Name Email Phone Number Company Department Designation 1 / 20 What is the primary goal of scientific communication in Pharma Marketing?

Communication 52

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pharmaphorum

AUGUST 17, 2020

“A lot of printed materials have been migrated to digital so that patients can opt-in to receive digital communications or HCPs can receive digital product or disease state information in the form of rep-triggered emails and microsites. Joanna Carlish. The idea is about really tapping into where the customer is in their journey.

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pharmaphorum

OCTOBER 7, 2021

Use of these platforms was however already trending up before the crisis, and there’s every sign demand will stay high from now on, according to Sjors van den Camp, commercial director at Online Seminar – a company whose heritage in this sector goes back more than a decade. The crisis that changed everything.

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PharmaState Academy

DECEMBER 18, 2024

Scientific Communication for Pharma Marketing - Quiz Questions: 20 Passing Marks: 80% The number of attempts remaining is 1 Please fill in the required information to participate in the Quiz Competition. a) 60% b) 80% c) 40% d) 30% 6 / 20 What is the impact of personalized scientific communication on HCPs?

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pharmaphorum

MARCH 30, 2021

Online communication now seems the natural way to get things done, and the sky’s the limit for what we can achieve for our rare disease patients if we continue to drive this innovation and this openness.”. Connect with Dr Tunnah at [link] or [link].

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Hospitals Communication Drug Development Pharmaceutical Companies 111

pharmaphorum

MAY 24, 2021

It can be used for sales, marketing and patient communication materials, in print or digital form. The need to escape pharma’s traditional ways of approaching marketing content is becoming ever-clearer as the impact of 2020’s digital transformation of pharma and healthcare reveals itself. A modular content ecosystem.

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pharmaphorum

FEBRUARY 26, 2021

Putting together a quarter-billion dollar pharma company from ten mergers in four months is not for the faint-hearted – but that’s what biotech investment guru Francesco de Rubertis has achieved with his latest project Centessa. Focus on Rare: the invisible burden of rare diseases. Digitalising drug discovery.

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Vaccines Communication Pharmaceutical Companies Pharmaceutical Companies 59

pharmaphorum

MARCH 12, 2021

Sixty-one percent of health care professionals said they communicate with pharma sales reps more now than before COVID-19 and 87% want either all virtual or a mix of virtual and in-person meetings even after the pandemic ends. [2]. So as the focus shifts from cost to value, we are now seeing cloud as a CEO agenda item. References. [1]

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PharmaState Academy

DECEMBER 1, 2023

A story is an interesting way of communicating messages which cannot be done in one-way sermons. And can happen even in medico-marketing communication. A story in medico-marketing is a narrative that communicates your message to the target audience. Communicating complex scientific information is the norm.

Communication 52

Communication Pharmaceutical Companies Pharmaceutical Companies 52

pharmaphorum

JUNE 1, 2021

A new accelerator programme has launched with the aim of improving engagement between digital health startups and pharmaceutical companies, which sometimes can be held back by the different ways in which the two sectors operate. The FDA also took note, setting up its Digital Health Center for Excellence last September.

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European Pharmaceutical Review

JANUARY 25, 2024

7 Access to digital communications also remains a challenge in some Member States especially for those groups at risk of poverty and social exclusion (7.6 The responsibility of printing paper leaflets is currently a key regulatory obligation for pharmaceutical companies. Article 63 EMA (29 January 2020).

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Packaging Documentation Communication Pharmaceutical Companies 98

European Pharmaceutical Review

MAY 2, 2023

Taking more time and effort to deliver comprehensive analysis on country and site selection, as well as more open and honest communication with investigative sites during this process, is essential for providing speed, efficiency and cost-effectiveness. Dr Mieke Borgs has been Head of Clinical Operations Europe at BeiGene since May 2020.

Clinical Pharmacology 105

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Pharmaceutical Technology

JULY 10, 2008

When TS Eliot said humankind cannot stand very much reality, he obviously did not consider the virtual kind which is now heralded as the key for curing and preventing disease and picked as the potential lifeline for R&D in the pharmaceutical industry. “There is a real threat the pharmaceutical R&D industry could move offshore.”

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Pharmaceutical Companies Pharmaceutical Companies Communication 40

PharmaKinnex

SEPTEMBER 2, 2022

Instead of just “making do” or reattempting the inefficient and expensive ways of days long past, we want to empower companies with the resources and knowledge they need to create new, better, more cost-effective pharmaceutical marketing strategies…and stick to them! Which kind of strategies? That’s up from 5% before the pandemic!

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Communication Pharmaceutical Companies Pharmaceutical Companies Hospitals 52

pharmaphorum

SEPTEMBER 9, 2021

But when the pandemic struck in early 2020, we were found wanting. And we transformed so quickly because the key players communicated and collaborated. Surgical activity in England and Wales alone reduced by a third during 2020, a shortfall estimated to increase to 2.4 This will, inevitably, take longer in some areas.

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Communication Pharmaceutical Companies Pharmaceutical Companies Hospitals 52

The Thyroid Pharmacist

OCTOBER 28, 2022

A 2020 review showed that those with hypothyroidism experience more gut dysbiosis and bacterial overgrowth, marked by notably lower levels of Lactobacillaceae and Bifidobacterium. Another study from 2020 examined the effects of probiotic supplementation on thyroid function in hypothyroid patients. Published January 23, 2020.

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Viseven

OCTOBER 26, 2022

In addition, we have seen clear public support and interest in the pharma industry during the pandemic, and it was necessary to communicate this openly to the world. Pharmaceutical companies also have a vast number of devices collecting health and patient data that is stored online.

Hospitals 52

Hospitals Vaccines Pharmaceutical Companies Pharmaceutical Companies 52

pharmaphorum

MARCH 31, 2021

The ways in which we communicate and consume information are constantly transforming. In 2020, the challenges of the COVID-19 pandemic greatly accelerated the pace of this evolution, with wide-reaching effects on many aspects of medical communications. Q1: What are some ways in which data dissemination has evolved in 2020?

Communication 98

Communication Pharmaceutical Companies Pharmaceutical Companies Vaccines 98

pharmaphorum

NOVEMBER 26, 2020

But learning how to overcome the challenges of 2020 will serve the industry well for years to come. Since the start of the year, pharmaceutical companies have been riding a rollercoaster of challenges. “We As the industry moves from a face-to-face to digital communication model, it needs a change of mindset, he adds. “A

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Pharma Marketing Network

JUNE 8, 2020

Now most pharmaceutical companies that are global in nature will already encounter this from a European compliance standpoint with the GDPR regulation that is more geared toward the US European union. So, this isn’t really something that would technically be super new to pharmaceutical companies that are global.

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pharmaphorum

JULY 30, 2021

In a 2020 survey conducted in a nationally representative sample of 3,133 adults in the USA, 20% of respondents intended to decline a vaccine once available. COVID-19 has prompted an interest in microbiology, immunology, epidemiology, and public health never seen on this scale before. Role of pharma in improving health literacy.

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Vaccines Pharmaceutical Companies Pharmaceutical Companies Communication 119

pharmaphorum

AUGUST 13, 2020

Of these three societal pillars, it is, perhaps surprisingly, business that has stepped up to the plate most assuredly in 2020 – led by some of the world’s strongest brands. There are many other mega pharmaceutical companies in the kill-COVID game: Johnson & Johnson, Sanofi, AstraZeneca, GSK and Roche included.

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