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WASHINGTON — President Joe Biden’s administration will help 50 countries identify and respond to infectious diseases, with the goal of preventing pandemics like the Covid-19 outbreak that suddenly halted normal life around the globe in 2020. Read the rest…
The deadline for entering the 2020 PharmaTimes Communications Awards, Sales Awards and Marketer of the Year competitions has been extended to Friday October 2 after a last-minute spike in enquiries
Best Buy first dove into the health care space with its 2021 acquisition of Current Health, a remote patient monitoring platform that major hospital systems across the country rely upon to communicate with patients and track patients’ vital signs. Continue to STAT+ to read the full story…
But that was before the first reports emerged of a highly contagious coronavirus and 2020 will be forever associated with COVID-19 and the global devastation and disruption it has wrought. Nevertheless, the pandemic was clearly the biggest change-agent for digital health and digital pharma in 2020. billion acquisition of Livongo.
COVID-19 might have forced pharma to finally fully embrace digital communications, but that doesn’t mean the industry is good at using these platforms yet. Responding to dynamic shifts in value communications. The post Deep Dive: Communications2020 appeared first on. Subscribe to future issues of Deep Dive.
Last month we looked at a review of FDA press releases for last year and as one might have expected, there was an enormous spike in communications as a result of the COVID-19 pandemic. Looking now to a review of enforcement by the Office of Prescription Drug Promotion (OPDP) in 2020, we see a different picture.
Gastroenterologist Dr Séverine Vermeire explains how lockdowns and communication changes over COVID-19 are taking their toll on ulcerative colitis patients and how we can best support them in the new normal. The COVID-19 pandemic might have changed everything about how we communicate, but as humans we still crave social interaction.
OPEN Health’s Beth Lesher and Annemarie Clegg examine what the convergence of medical communications and market access means for pharmaceutical companies. The evolution of value in healthcare is a trend that has important implications for communications, particularly because ‘value’ is very much in the eye of the beholder.
German pharmaceutical company Merck has appointed Thomas Möller as its new head of group communications. Most recently responsible for corporate communications, Möller has worked at Merck since 2017, when he joined as head of external communications. The post Merck makes communications leadership change appeared first on.
The winners of the 2020 PM Society Digital Awards have been announced, with ARK and Syneos Health topping the agency charts with two gold awards each. The Digital Awards is in its 11th year and celebrates the best in digital communications within the pharmaceutical and healthcare sectors. category for AbbVie. Still Working!
Every six months, we do a look-back to see what has changed in the way that FDA is communicating. The second spike occurred in 2020, coinciding with the COVID-19 pandemic. But in 2020, there were only 34 bilingual releases out of the total of 154, or about one-fifth. And there is more to tell. First of all, consider volume.
Introduction Communication is a part of our daily lives. Moreover, communication goes beyond mere words; it helps build relationships. Often, poor or inadequate communication leads to conflicts and misunderstandings. Instead of expecting everyone to do things your way, it is crucial to start communicating effectively.
Healthcare Internet Conference ( HCIC) | November 16-19, 2020 | VIRTUAL. For 2020, we are excited to present HCIC@Home – a virtual conference featuring the same type of content you’ve been accustomed to at our annual in-person conference. Register now!
Findings of research from the cloud communications platform Twilio based on 2,500 enterprise decision makers, including 117 healthcare organisations, showed it took 36 days on average to accelerate a digital transformation strategy. on average in 2020 vs 2019, according to the report. in financial services companies, 44.2%
Sian Hurst has been promoted to managing director of independent UK-based healthcare comms agency, Clark Health Communications. . Hurst has over 20 years’ experience working in healthcare communications and is an experienced and respected leader who has led multiple award-winning campaigns.
But it is not likely to surprise anyone that the first half of 2020 has caused not only an increase in communication from FDA, but a focus as well. Approvals – There were 54 press statements regarding approvals so far in 2020, comparing to 42 approvals announced in 2019. Photo by AbsolutVision on Unsplash.
In the wake of the sales field disruption, DHC Group’s Mark Bard held a roundtable with several physician communication experts to discuss how marketers should move forward to insulate against channel dependence in the future. Clay Romweber, EVP, Chief Growth Officer, BioPharm Communications. Key Takeaway #1 Pharma Cos.
And while there are many questions left – from efficacy to safety to distribution – given the fact that both of these companies have stated that they will have doses ready in 2020 there appears more of a possibility that there will be more than one vaccine soon – even beginning in December.
Scientific Communication for Pharma Marketing - Quiz Competition Participate in the Quiz & learn more about the “Scientific Communication for Pharma Marketing” which is significant to Pharma Marketing & Sales professionals. Winner Prize: The Quiz winner will be awarded Amazon Gift card worth Rs.
Re:Imagine Pharma Marketing: How Pharma Marketing is Evolving in 2020. On November 9-11, 2020, Imagine Pharma Marketing held a virtual conference that discussed the roadmap for embedding long term commercial evolution in marketing. Pharma Marketing 2020: The Enduring Impact .
ARK and Syneos Health Communications top the agency charts. The Digital Awards is in its 11th year and celebrates the best in digital communications within the pharmaceutical and healthcare sectors. Syneos Health Communications for AbbVie. Syneos Health Communications for Edwards Lifesciences. category for AbbVie.
When educating elderly patients: Be patient and take extra time to explain concepts Use larger print materials for easier reading Address concerns about changes in pill appearance or packaging Communicating with Young Adults Younger patients may be more open to generic drugs but might lack knowledge about how they work. ” WHO.int, 2020.
After a year of tech-mediated communication, it’s hard to get excited about another screen interaction. Of course, tech can’t take the place of in-person – but a mindful approach to tech can make communication more meaningful. Most of us want to connect in person … to have authentic interactions. But we have to do it with intent.
The Patients’ Digital Health Awards (PDHA) has begun welcoming entries for its 2020 contest, which places patients at the forefront of innovation. A communication device enabling people suffering from diseases such as multiple sclerosis and muscular dystrophies of various kinds to cope with motor and communication disabilities.
Multiple sclerosis (MS) is a devastating autoimmune disease that destroys the protective myelin covering around nerves, disrupting communication between the brain and body, and causing patients' ability to move and function to progressively decline. million individuals that currently have to live with the disease.
2020 was a year defined by unexpected challenges – and related opportunity – for pharmaceutical marketers. As telehealth appointments replaced office visits, webinars replaced in-person conferences and digital communication replaced reps in the field, what have we learned about how to create connection within this new paradigm?
Each year we look back to take stock of how the agency has been communicating in the course of the previous year and assess how that might compare to years gone by. When Dr. Scott Gottlieb took the reins of FDA as Commissioner, the amount of communications material put out jumped enormously. Why the plunge?
The COVID-19 pandemic has been mainstream headline news throughout 2020 and continues to have a profound impact on all our lives. — Professor Karol Sikora (@ProfKarolSikora) April 22, 2020. — Tatiana Prowell, MD (@tmprowell) May 11, 2020. — Aditya Bardia, MD (@ABhealer108) March 14, 2020.
Throughout the year 2020, pharma marketers were forced to explore new strategies in order to keep up with the many evolving trends. Trend #1: Media and Tech: Facilitating Communication. 2020 has taught us that the pharma marketing industry will continue to grow and quickly adapt to the new challenges that are faced in 2021.
Paul Tunnah is a leading pharmaceutical industry thought leader and adviser, with a specialist focus on cross-stakeholder communication, digital transformation / health and collaborative innovation. The globally recognised brand was acquired in June 2020 by Healthware Group.
Results of the pilot in 45 patients with non-small cell lung cancer (NSCLC) treated with Tecentriq with and without chemotherapy were published in 2020. The data showed that patients as well as physicians and nursing staff found the digital tool allowed “more efficient and focused communication” as well as time savings.
According to the 2021 PatientView survey , patient groups feel that pharma companies could do much more to communicate their ESG strategies. The survey asked patient groups how good 47 pharma companies were at implementing and communicating performance on ESG criteria to establish an overall ESG performance ranking.
According to his LinkedIn profile he is now chef executive of Salience Communication, an independent communications agency he founded in May 2021, and the principle of a consultancy business Joublin Consulting started in February 2020. Sanofi/Kadmon case.
The 2022-2023 season was a big season for respiratory viruses after mild seasons the previous two years – possibly due in part to the preventative measures that were being taken for COVID-19 prevention in 2020 and 2021. Below are a few ways to help you efficiently communicate with your patients this flu season.
Communication drug shortage to affected patients Questions to consider: What is the best method to communicate to our patients? Quick Tip: Consider streamlining this communication using automated texts or phone calls. There was a 15 percent increase in the use of the drug from 2020 to 2021 among people ages 22 to 44.
In it we saw that FDA had a good deal to say in 2020 putting out over 400 press statements, but that output fell considerably in 2021. Communications regarding aspects of agency work vis a vis the pandemic fell in 2021 compared to the year before, despite the number of developments in vaccines and therapeutics during the year.
Scientific Communication for Pharma Marketing - Quiz Questions: 20 Passing Marks: 80% The number of attempts remaining is 1 Please fill in the required information to participate in the Quiz Competition. a) 60% b) 80% c) 40% d) 30% 6 / 20 What is the impact of personalized scientific communication on HCPs?
Ian Dorrian, president of Syneos Health Communications Europe, says COVID-19 has driven “unprecedented disruption” in pharma’s interactions with its customers. There’s no case study for this situation; we need to embrace risk and define a new normal.
There are two means of gaining insight into the agency’s thinking about regulatory issues related to promotional communications by pharmaceutical companies; one is through the issuance of guidance documents, the other is through enforcement. But when it comes to enforcement things have changed greatly over the years.
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