2020 Article Communication 
Eye on FDA
FEBRUARY 10, 2021
Last month we looked at a review of FDA press releases for last year and as one might have expected, there was an enormous spike in communications as a result of the COVID-19 pandemic. Looking now to a review of enforcement by the Office of Prescription Drug Promotion (OPDP) in 2020, we see a different picture.
Eye on FDA
AUGUST 10, 2023
Every six months, we do a look-back to see what has changed in the way that FDA is communicating. The second spike occurred in 2020, coinciding with the COVID-19 pandemic. But in 2020, there were only 34 bilingual releases out of the total of 154, or about one-fifth. And there is more to tell. First of all, consider volume.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
pharmaphorum
OCTOBER 7, 2020
OPEN Health’s Beth Lesher and Annemarie Clegg examine what the convergence of medical communications and market access means for pharmaceutical companies. The evolution of value in healthcare is a trend that has important implications for communications, particularly because ‘value’ is very much in the eye of the beholder.
pharmaphorum
DECEMBER 24, 2020
But that was before the first reports emerged of a highly contagious coronavirus and 2020 will be forever associated with COVID-19 and the global devastation and disruption it has wrought. In fact, preparing for our year in review articles, we decided in our editorial meeting to have at least one look at medical progress away from COVID.
Pharma Marketing Network
NOVEMBER 11, 2020
Re:Imagine Pharma Marketing: How Pharma Marketing is Evolving in 2020. On November 9-11, 2020, Imagine Pharma Marketing held a virtual conference that discussed the roadmap for embedding long term commercial evolution in marketing. Pharma Marketing 2020: The Enduring Impact .
Pharma Marketing Network
JUNE 23, 2021
After a year of tech-mediated communication, it’s hard to get excited about another screen interaction. Of course, tech can’t take the place of in-person – but a mindful approach to tech can make communication more meaningful. Most of us want to connect in person … to have authentic interactions. But we have to do it with intent.
Digital Pharmacist
AUGUST 21, 2023
In this article, we’ll delve into a comprehensive breakdown of the past season’s dynamics and provide valuable insights to equip you for the challenges and opportunities that lie ahead. Below are a few ways to help you efficiently communicate with your patients this flu season.
Expert insights. Personalized for you.
77 
Let's personalize your content