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Amazon clearly felt its move to acquire PillPack was positive and, in 2019, launched “Amazon Pharmacy”. This This service covered over-the-counter medications and other healthcare products, not just pills. It It used PillPack for mail-order fulfillment, and deliveries were made in specially designed recyclable boxes.
Launches, therefore, were happening. But were they fulfilling their commercial potential? On average, across the eight countries that provide over 90% of the first five years’ commercial potential for launch medicines, the answer is no.
Harmony Garges is the Chief Medical Officer at ViiV Healthcare. She joined ViiV Healthcare in 2016 and held several roles in Global Medical Affairs before assuming her current role as Chief Medical Officer at the company in 2019.
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