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India, synonymous with the “pharmacy of the world” has rightfully earned the title, owing to its remarkable contribution in supplying 20 per cent of the global genericmedicines, along with 60 per cent of the total vaccine demand worldwide.
This move unburdened the private pharma companies allowing them to concentrate and strengthen their base, and they succeeded in gaining a national as well as international market presence as “global genericmedicine manufacturers.” Vitamins/minerals and sex stimulants display higher brand creation.
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