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Now and Next Summit – Digital Therapeutics Quiz

PharmaState Academy

Scientific Communication for Pharma Marketing - Quiz Questions: 20 Passing Marks: 80% The number of attempts remaining is 1 Please fill in the required information to participate in the Quiz Competition. a) 60% b) 80% c) 40% d) 30% 6 / 20 What is the impact of personalized scientific communication on HCPs?

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Healthware appoints Paolo Guglielmoni as head of experience

pharmaphorum

Digital health consulting, marketing communications group Healthware has appointed Paolo Guglielmoni as its new head of experience. He brings 22 years of professional copywriting and advertising experience to the role, gained during his time with Leo Burnett up until 2012, and from his entrepreneurial and consulting activities since then.

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International regulation: the importance of quality assurance in drug development

European Pharmaceutical Review

Since the first ADC was approved by the EMA in 2012, they have generated a great deal of interest in the oncology field because of their potential to address many of the challenges of traditional chemotherapy options. Teams must also accept the variety of analytical procedures these regulatory agencies prefer.

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What can pharma marketing learn from other regulated industries?

pharmaphorum

“A lot of printed materials have been migrated to digital so that patients can opt-in to receive digital communications or HCPs can receive digital product or disease state information in the form of rep-triggered emails and microsites. Joanna Carlish. The idea is about really tapping into where the customer is in their journey.

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Enabling the leaders of the future

pharmaphorum

From clear communication with an unsettled, dispersed workforce to maintaining positive energy and managing people’s working hours, the need for open, inclusive and empathetic leadership has never been more important. . COVID-19 has amplified what is expected of leaders in workplaces around the world.

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Disrupted medical conferences: 2022 and beyond

pharmaphorum

Since then, many societies have indeed made discernible progress towards digital transformation of their events and communications practices. Head of Strategic Communication, Congrex, Switzerland. Moreover, the formats proposed are almost identical to those advocated to improve standards of medical conference education.

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Time to change the channel? The future for customer engagement models

pharmaphorum

While remote communication with HCPs rose in all countries in the same time period, not all remote engagement was the type likely to be described as meaningful – much of the volume was in emails, with WhatsApp, and other remote messaging, also important during the peak infection period.